opinion

Are Sex Toy Companies Copying Each Other?

Are Sex Toy Companies Copying Each Other?

The earliest sex toy discovered was an estimated 28,000-year-old phallus-shaped dildo in a cave in Germany. The find was a rare one since examples of masculinity from that period are unusual to stumble upon, although female-inspired works of art are rather common.

Some shapes have proven effective over the years, considering the human anatomy has not changed much in a few hundred thousand millenniums. So, when it comes to the sex toys of today, they do not copy each other any more than one car manufacturer copies another. Almost every car has four wheels and an engine. Newer sex toys may enhance, improve upon, upgrade materials, components and functions of proven types of toys — but to say they are copying one another is often a bit of a stretch.

Sex Toy Shapes

There are only so many shapes that sex toys can take on; although with the advancement of technology, there have been a few that have come onto the market lately that look nothing like the toys of yesterday. Nevertheless, there are also some toys from the past that have stood the test of time.

Wands

The original Magic Wand, formerly known as the Hitachi, is 52 years old. It was — and is, to this day — the inspiration for all wands on the market. Some are as big as the Hitachi, some are larger, and some are smaller. There are also cordless and waterproof versions, and some that offer several vibrating patterns. Almost every wand has the same shape with a bulbous head and long handle, regardless if it is corded or wireless.

Bullets

Almost all bullets take on a very narrow, somewhat pointed-end shape — like a bullet. They usually can fit in the palm of your hand and are easy to travel with. Bullets come in a variety of materials (i.e. silicone, metal, ABS plastic) some are battery-operated while others are USB rechargeable and waterproof. Bullets of today can have as many as 20 vibration modes and around 10 patterns.

Butt Plugs

Butt plugs create a "feeling of fullness" or pressure, without the back-and-forth motion that dildos offer. Not only that, but when the pelvic muscles contract during orgasm, a butt plug can intensify the sensation by giving your body something to squeeze against. Most butt plugs are short in length with a tapered tip, a neck and a flared base so that they do not “slip” into the anal canal. Butt plugs come in silicone, metal, glass and even sustainable wood! Some have tails or Swarovski crystals.

You can choose between one that vibrates with or without a remote control — or a non-vibrating version.

Cock Ring

The purpose of a cock ring is to prevent (not stop) the backflow of the blood, which keeps the penis harder for a longer period. This means cock rings have been used as an aid for erectile dysfunction long before Viagra was a thing, but they can also help you enjoy yourself in the moment and remove stress about staying up. Cock rings come in silicone, hard plastic and rubber. They can be round, ergonomic or an adjustable lasso. They also make those that vibrate and with perineum-stimulating “extensions” to increase the intensity of your orgasms.

Rabbit Vibes

The first “rabbit” vibrator came out in the early ‘80s and was the first to deliver the one-two punch offering both external and internal stimulation. They all have a long shaft with an additional smaller extension for external stimulation. Some of these still take the shape of a small rabbit with bunny ears to stimulate the clitoris.

Suction

This new function in sextech gives you a touchless clitoral stimulation utilizing suction. Womanizer was the first to come out with this new innovation and it was soon followed by other versions from other brands. It is unique in the way that the airflow is what offers the stimulation to the clitoris and not by direct contact.

No Copiers or Imitators — Just Innovators

So just as there are only about 10 hot moves a male stripper can make and most all cars have four wheels and an engine, sex toy producers follow the standards in the industry as proven successes and improve upon them or add their own little innovation to improve on a standard toy that has been well-established. Why re-invent the wheel unless you decide to put a triangle peg in a round (butt) hole?

Taylor Sparks is a passionate erotic educator certified in both holistic aromatherapy and human behavior. With over a decade of experience in the natural skin care/cosmetics and retail industries she launched OrganicLoven.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Tips for Upgrading Retail Merchandising With AI

When an order from CalExotics arrived at one of our stores in Livermore, I wanted to help build the wall. After reorganizing it, I took a picture and asked ChatGPT what it thought of the wall. First, it noticed a gap in the top row and recommended adding a toy there or changing the spacing. Then it said, “I noticed there are some toys on the right that aren’t in boxes. You should take those down or put them in boxes.”

Zondre Watson ·
opinion

How to Get Shoppers in the Mood for Pleasure During the Holidays

Carolers may be singing about tidings of comfort and joy, but this time of year, the holiday rush, social fatigue and long to-do lists can leave many people feeling a bit short of both. Fortunately, consumers are now more willing to invest in self-care — and to expand their understanding of that category beyond cocoa and cozy blankets, to include sensual care and pleasure.

Rin Musick ·
opinion

How Small Stocking Stuffers Lead to Big Holiday Success for Retailers

With the holiday rush fast approaching, here’s a tip for retailers aiming to be among this year’s big winners: Think small.

Sunny Rodgers ·
trends

Retail Pulse: How Ecommerce Brands Are Driving Clicks With Creative Marketing

Running an online store for adult products is a unique challenge. Ads get flagged. Payment processors label businesses as “high risk” and shut down merchant accounts with little warning. Yet despite these obstacles, entrepreneurs are creating thriving online communities, driving consistent traffic and helping sexual wellness brands find their audience.

Ariana Rodriguez ·
trends

Retail Pulse: How Distributors Are Elevating Sales Through Education and Curation

Once seen mainly as logistics providers, distributors have progressively taken on additional and complementary roles in the pleasure industry: as educators, marketers and even brand builders. Distributors introduce brands to consumers all over the world, applying their own unique strategies to selecting the best products for their customers in various markets.

Ariana Rodriguez ·
trends

Retail Pulse: How Brick-and-Mortar Stores Are Boosting Sales With Ambiance and Service

Walking into an adult store and being greeted by someone who not only knows the difference between various kinds of materials and motors, but also understands and empathizes, is where brick-and-mortar retailers really shine. Physical spaces enable them to engage shoppers’ senses, build rapport in real time and close sales.

Ariana Rodriguez ·
profile

WIA Profile: Brittany Greenberg

When Brittany Greenberg first walked into an adult store as a curious shopper, she felt something was missing. The lighting was dim, the product selection lacked focus and the atmosphere whispered “shame” rather than celebration.

Women in Adult ·
profile

Zondre Watson Levels Up POS, E-Commerce Solutions for Ero-Tech

When POS systems malfunction or fail, Zondre Watson is Ero-Tech's go-to tech guy. A self-described “data geek and eternal retail rebel,” Watson knows adult retail inside and out. He’s experienced the sex toy industry as a store manager, sales data enthusiast and web developer.

Colleen Godin ·
opinion

How Adult Retailers Can Retain Staff, Strengthen Team Morale

Running an adult retail store is not just about stocking shelves with fun products. It’s also about creating a space where people feel comfortable, curious and confident in exploring pleasure — and the heart of that experience is your staff.

Rin Musick ·
opinion

AI Inventory Tools That Help Retailers Save Time, Boost Accuracy

Last month, I discussed how managing your inventory with AI can help you make sure that your store stocks what sells — not merchandise that gathers dust. That’s because AI tools can analyze data, identify trends and predict demand for thousands of items across multiple locations, all within minutes.

Zondre Watson ·
Show More