opinion

Are Sex Toy Companies Copying Each Other?

Are Sex Toy Companies Copying Each Other?

The earliest sex toy discovered was an estimated 28,000-year-old phallus-shaped dildo in a cave in Germany. The find was a rare one since examples of masculinity from that period are unusual to stumble upon, although female-inspired works of art are rather common.

Some shapes have proven effective over the years, considering the human anatomy has not changed much in a few hundred thousand millenniums. So, when it comes to the sex toys of today, they do not copy each other any more than one car manufacturer copies another. Almost every car has four wheels and an engine. Newer sex toys may enhance, improve upon, upgrade materials, components and functions of proven types of toys — but to say they are copying one another is often a bit of a stretch.

Sex Toy Shapes

There are only so many shapes that sex toys can take on; although with the advancement of technology, there have been a few that have come onto the market lately that look nothing like the toys of yesterday. Nevertheless, there are also some toys from the past that have stood the test of time.

Wands

The original Magic Wand, formerly known as the Hitachi, is 52 years old. It was — and is, to this day — the inspiration for all wands on the market. Some are as big as the Hitachi, some are larger, and some are smaller. There are also cordless and waterproof versions, and some that offer several vibrating patterns. Almost every wand has the same shape with a bulbous head and long handle, regardless if it is corded or wireless.

Bullets

Almost all bullets take on a very narrow, somewhat pointed-end shape — like a bullet. They usually can fit in the palm of your hand and are easy to travel with. Bullets come in a variety of materials (i.e. silicone, metal, ABS plastic) some are battery-operated while others are USB rechargeable and waterproof. Bullets of today can have as many as 20 vibration modes and around 10 patterns.

Butt Plugs

Butt plugs create a "feeling of fullness" or pressure, without the back-and-forth motion that dildos offer. Not only that, but when the pelvic muscles contract during orgasm, a butt plug can intensify the sensation by giving your body something to squeeze against. Most butt plugs are short in length with a tapered tip, a neck and a flared base so that they do not “slip” into the anal canal. Butt plugs come in silicone, metal, glass and even sustainable wood! Some have tails or Swarovski crystals.

You can choose between one that vibrates with or without a remote control — or a non-vibrating version.

Cock Ring

The purpose of a cock ring is to prevent (not stop) the backflow of the blood, which keeps the penis harder for a longer period. This means cock rings have been used as an aid for erectile dysfunction long before Viagra was a thing, but they can also help you enjoy yourself in the moment and remove stress about staying up. Cock rings come in silicone, hard plastic and rubber. They can be round, ergonomic or an adjustable lasso. They also make those that vibrate and with perineum-stimulating “extensions” to increase the intensity of your orgasms.

Rabbit Vibes

The first “rabbit” vibrator came out in the early ‘80s and was the first to deliver the one-two punch offering both external and internal stimulation. They all have a long shaft with an additional smaller extension for external stimulation. Some of these still take the shape of a small rabbit with bunny ears to stimulate the clitoris.

Suction

This new function in sextech gives you a touchless clitoral stimulation utilizing suction. Womanizer was the first to come out with this new innovation and it was soon followed by other versions from other brands. It is unique in the way that the airflow is what offers the stimulation to the clitoris and not by direct contact.

No Copiers or Imitators — Just Innovators

So just as there are only about 10 hot moves a male stripper can make and most all cars have four wheels and an engine, sex toy producers follow the standards in the industry as proven successes and improve upon them or add their own little innovation to improve on a standard toy that has been well-established. Why re-invent the wheel unless you decide to put a triangle peg in a round (butt) hole?

Taylor Sparks is a passionate erotic educator certified in both holistic aromatherapy and human behavior. With over a decade of experience in the natural skin care/cosmetics and retail industries she launched OrganicLoven.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

How to Market a Product You Can't Name or Show Online

You’re trying to sell legal, helpful products to consenting adults — yet the internet treats those products like a problem. The viral success every brand dreams of can seem maddeningly elusive when search engines block or restrict common keywords, social feeds shadow-ban PG posts, review bots misread images and policies shift overnight with no notice.

Hail Groo ·
opinion

How Managing Inventory With AI Helps Retailers Stock Smarter

If you’ve ever stood in a stockroom looking at a wall of unsold merchandise, then you know this basic truth: Your inventory is an asset — until it starts gathering dust. But how do we predict what customers want? That’s the eternal retail dilemma.

Zondre Watson ·
opinion

A Retail Guide for Boosting Sales in the Often-Overlooked Nipple Play Category

When it comes to sex toys, one area of the body that often gets overlooked by both consumers and salespeople is the nipples. Even though human nipples are packed with nerve endings and are sensitive and responsive across genders, they frequently get ignored as a focus for pleasure products — usually simply because nipple toys are small and come in tiny packaging.

Sara Gaffoor ·
opinion

What Sexual Wellness Brands Can Learn From Taylor Swift

Taylor Swift is an undeniable cultural force, but her superpower isn’t just music. From surprise album drops on podcasts to billion-dollar tours, the Swiftie empire has turned into a global movement in large part thanks to effective marketing.

Naima Karp ·
opinion

How Humor Breaks the Ice in Adult Retail

Laughter sells. That’s especially true in our industry. Where vulnerability and curiosity walk through the door together, humor can help turn hesitation into comfort.

Alexandra Bouchard ·
trends

Multipurpose Products Take Center Stage as Pleasure Brands Face Headwinds in Europe

As 2025 unfolds, the European pleasure industry finds itself balancing between resilience and recalibration. After riding high on customer demand during the pandemic, the sector is now adjusting to more cautious customer behavior, global geopolitical tensions and shifting retail strategies.

Ariana Rodriguez ·
profile

WIA Profile: Sara Gaffoor

Though it may seem surprising to outsiders, industry veterans are well acquainted with the self-esteem, personal growth and rewarding career achievements that can come with a job in the sex toy space.

Women in Adult ·
profile

Zhe Founder Karyn Elizabeth Creates Gender-Affirming Lingerie Fashion

For years, the mainstream lingerie market has been shaped by narrow beauty standards and cisnormativity, with little room for gender diversity. Most lingerie is designed to fit cisgender female bodies, while trans people are often forced to go DIY with uncomfortable solutions like pantyhose, duct tape and ill-fitting shapewear.

Naima Karp ·
profile

Neon Coyotes Sets the Tone for Trendiness With Bespoke Leather Kink Wear

If your kink wear can’t readily make the leap from a dark BDSM dungeon to a sunny, mimosa-fueled brunch, you haven’t yet been initiated into the cult of the Neon Coyotes — fresh, leather kink wear brand transforming restraints into runway-ready art.

Colleen Godin ·
opinion

Why It's Time for Adult Retail to Embrace AI

In the late 1980s, I was working in the rental car business. My first company didn’t have a single computer. Everything — contracts, inventory, employee records — was done by hand. If you wanted a report, you dug through paper files and crunched numbers on a calculator. It was tedious, but it was all we knew.

Zondre Watson ·
Show More