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Pussy(Cash) Perfect

Ann Oui
The PussyCash suite of sites cuts across some of the most dynamic sectors of the adult entertainment business and spans the globe in an ever-increasing reach of impressive proportions. One of the fastest-growing products in the lineup is their live chat offering: IMLive.

According to Yuval K., head of business development for IMLive/PussyCash, this past month, IMLive reached the 8 million user mark, a substantial number on its own, but especially notable considering the fact that the 7 million mark was attained only three months earlier. If accurate, that calculates out to more than 11,000 new members every day, impressive numbers by anyone's standards. Users also can choose from 13 specialty niche live cam sites.

To be expected, the escalating traffic has resulted in an increased number of girls and guys from around the world signing up as live hosts on the IMLive network, with 1,000 online at any given time. "The members keep coming in the tens of thousands because of the good service," Yuval said, "and the girls [and guys] keep coming in large numbers because the traffic is there and the members are happy."

IMLive is expanding its services as well. "This week we launched a new SMS service worldwide." Yuval said. "Using SMS, members can text another on their cell phones around the world. It's a new service, a new technology that no one has." The SMS service is just one part of IMLive's attention to mobile technology as a viable and lucrative platform for live cam marketing and interaction.

"We are most excited about launching a mobile service to expand the global community of IMLive members," Yuval said. "We think that mobile is going to be a growing part of the live cam industry, and that a lot of companies will follow us with SMS and other mobile services. Mobile is already taking off, and if you want to have a piece of the increasing mobile marketplace, you have to get in now."

In January, IMLive also entered the celebrity live chat game with Celebrity Events, debuting with former Penthouse Pet and Internet model Aria Giovanni. Subsequent celebrity chatters included Sunny Leone, Martina Warren, Joanna Angel, Catalina Cruz, Sunny Lane and, most recently, Tera Patrick, whose appearance coincided with an aggressive affiliate promotion that offered webmasters $125 for every IMLive signup during April.

IMLive has also signed on as a gold sponsor of the 2007 F.A.M.E. Awards, which will take place at the Los Angeles Convention Center June 23 during Erotica L.A. As part of their sponsorship, ImLive will award prizes to the winners of the Favorite Female and Male Performer categories, and will also provide live streaming of the awards. In the weeks leading up to the show, ImLive will also host live chats with various nominees.

"We are looking forward to giving millions of fans around the world the best adult stars in the business, via live chat interviews with the F.A.M.E. nominees and streaming the awards show itself," Yuval said.

As popular as its Live Cam sites are, PussyCash also boasts a couple of dating, or as they call them, matchmaking, sites, Wildmatch.com and BangMatch.com. According to Yuval, they are also in a growth phase. "WildMatch is the fastest-growing dating site right now," he said. "Adult Friend Finder has more members, but we are the fastest growing."

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