opinion

Making the World Go 'Round

It often seems as though there are so many people offering the same thing in this industry that it’s enough to make one want to tear one’s hair out. But if you take a good look at who’s offering what, you’ll see a trend. These people and companies are so competitive with each other that prices stay in the low-to-manageable area.

Competition is good for any business; not just the adult industry: it forces companies to stay honest, prices to stay low, and quality to stay at least decent. Why does it work so well? Let’s say that you run a small content company. The larger content shops have their prices set low enough to make you start to sweat. However, their content has been seen all over the place and might be starting to get a bit stale. Your stuff is fresh and much of it is exclusive.

Things start to even out. You can charge a slightly higher fee for fresher content. Market that well, and soon you’ll be one of the more respected names in the business (in a nutshell). This is the beauty of competition. By offering something that the other guy doesn’t, you’re competing with him.

That’s all well and good, but what if he offers something that you don’t?

That’s competition again. Perhaps, once he saw your fresh content, he wanted a piece of that racket for himself. So he got his trusty digicam and shot some new stuff. Now he has some fresh content but he offers it at his lower price.

What do you do now? You can lower your prices, certainly, shoot more stuff, or offer a nifty special offer. For example, you could offer your stuff at buy-one-get-one-free pricing. Now you’re setting him up to compete more while you rake in the dough.

[banner2]This happens all the time. If you’re going to provide content or services, you’ve got to compete on a serious level to survive. Every day, new people come into the adult industry and you’ve got to fight them to make money.

No one ever said it was easy. The competition is harsh. The players are playing to win. For many of us, this is our sole source of income, and we’re going to be absolutely ruthless in our competitiveness.

But there’s always hope. Learn to make your money and make theirs too. After all, if folks are buying from you, they’re not buying from your competition, and that means that you’re making their money on top of your own.

There’s always going to be ups and downs. That’s life as we know it. But once you learn to make the most of the ups, you won’t have to worry so much over the downs. Take your time and have a good close look at the competition. See what they offer. Check the prices. Then go out and do it yourself, only do it a bit better.

Learn from your competition about what works and what doesn’t. Let them fall on their collective faces while you step over them and collect on their loss. You can easily do this with little to no remorse, because once you trip and fall, they’re going to step over you to take back what you took. That’s competition. It’s harsh, but in the end, it’s from where the money really comes.

Take care of yourselves! ~ Tala

MensNiche gives you top quality unique sites such as penis enlargement, herbal products, volume pills, sex guides, dating guides, tantra and XXX sites, paying out over $100 on some signups. Click here to visit www.mensniche.com

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Pornnhub's Jade Talks Trust and Community

If you’ve ever interacted with Jade at Pornhub, you already know one thing to be true: Whether you’re coordinating an event, confirming deliverables or simply trying to get an answer quickly, things move more smoothly when she’s involved. Emails get answered. Details are confirmed. Deadlines don’t drift. And through it all, her tone remains warm, friendly and grounded.

Women In Adult ·
opinion

Outlook 2026: Industry Execs Weigh In on Strategy, Monetization and Risk

The adult industry enters 2026 at a moment of concentrated change. Over the past year, the sector’s evolution has accelerated. Creators have become full-scale businesses, managing branding, compliance, distribution and community under intensifying competition. Studios and platforms are refining production and business models in response to pressures ranging from regulatory mandates to shifting consumer preferences.

Jackie Backman ·
opinion

How Platforms Can Tap AI to Moderate Content at Scale

Every day, billions of posts, images and videos are uploaded to platforms like Facebook, Instagram, TikTok and X. As social media has grown, so has the amount of content that must be reviewed — including hate speech, misinformation, deepfakes, violent material and coordinated manipulation campaigns.

Christoph Hermes ·
opinion

What DSA and GDPR Enforcement Means for Adult Platforms

Adult platforms have never been more visible to regulators than they are right now. For years, the industry operated in a gray zone: enormous traffic, massive data volume and minimal oversight. Those days are over.

Corey D. Silverstein ·
opinion

Making the Case for Network Tokens in Recurring Billing

A declined transaction isn’t just a technical error; it’s lost revenue you fought hard to earn. But here’s some good news for adult merchants: The same technology that helps the world’s largest subscription services smoothly process millions of monthly subscriptions is now available to you as well.

Jonathan Corona ·
opinion

Navigating Age Verification Laws Without Disrupting Revenue

With age verification laws now firmly in place across multiple markets, merchants are asking practical questions: How is this affecting traffic? What happens during onboarding? Which approaches are proving workable in real payment flows?

Cathy Beardsley ·
opinion

How Adult Businesses Can Navigate Global Compliance Demands

The internet has made the world feel small. Case in point: Adult websites based in the U.S. are now getting letters from regulators demanding compliance with foreign laws, even if they don’t operate in those countries. Meanwhile, some U.S. website operators dealing with the patchwork of state-level age verification laws have considered incorporating offshore in the hopes of avoiding these new obligations — but even operators with no physical presence in the U.S. have been sued or threatened with claims for not following state AV laws.

Larry Walters ·
opinion

Top Tips for Bulletproof Creator Management Contracts

The creator management business is booming. Every week, it seems, a new agency emerges, promising to turn creators into stars, automate their fan interactions or triple their revenue through “secret” social strategies. The reality? Many of these agencies are operating with contracts that wouldn’t survive a single serious dispute — if they even have contracts at all.

Corey D. Silverstein ·
opinion

Building Sustainable Revenue Without Opt-Out Cross-Sales

Over the past year, we’ve seen growing pushback from acquirers on merchants using opt-out cross-sales — also known as negative option offers. This has been especially noticeable in the U.S. In fact, one of our acquirers now declines new merchants during onboarding if an opt-out flow is detected. Existing merchants submitting new URLs with opt-out cross-sales are being asked to remove them.

Cathy Beardsley ·
opinion

How to Handle Payment Disputes Without Sacrificing Trust

You can run the best-managed and most compliant website out there, but that still doesn’t completely shield you from the risks tied to payment disputes. Buyer’s remorse, an unclear billing description or even a simple misunderstanding can lead a customer to dispute a transaction. Accumulate enough disputes, and both your reputation and revenue could be at risk.

Jonathan Corona ·
Show More