Have you been thinking about how to make your mark in the business? About what will make you stand out from the thousands of others trying to stand out just like you? Well, many companies in this position think about linking their company’s image or product to that of well known celebrities in the hope of better brand recognition and increased sales.
In the adult online business, both porn stars and playmates, past and present, are often linked to products and sites to help them sell, and guess what? It works!
A lot of people knock the word ‘image’. Ok, so maybe some people put too much importance on it sometimes, but let’s face it, image is extremely important in an industry like this. Linking your company or product to a well known star gives your image a certain power and stature, and instills a deeper confidence in your product among surfers. People want to see faces they recognize, and girls they desire. If your site or product features a personality which they can relate to, then you’re on to a winner.
Just like on TV when you see your favorite star drinking a beer or driving a certain make of car, you say things to yourself like "I’ve got to get one of those" and "if it’s good enough for him, it’s good enough for me". People like to compare themselves to certain famous people. They often see the person they’d like to be (or the person they’d like to sleep with) in their favorite personality. This is why using these personalities taps into the subconscious of consumers worldwide.
So if you have the cash to splash out on a shoot with one or two of the net’s hottest stars, then go for it! The number of guys who will pay to see new photos, videos or desktop animations of their favorite star is amazing.
For example, since we filmed Aria Giovanni, Nikki Nova, Anna Marie Goddard and Sunny Leone for VirtuaGirl2, the response from surfers has been unbelievable! Our webmasters know that promoting stars like these is a sure cash maker - I’d recommend that everyone give it a try!
Linking the image of a star to your company or product is just one more great way to increase your revenue. If you’re a webmaster, get those stars on your site and just look at the increase in traffic you’ll get!
Editors Note: I really have to agree with Brian on this one - having a celebrity tie-in with, or better yet, endorsement of, your product or service can increase consumer confidence in your offer, and ultimately improve your sales. The important thing to remember, however, is the word “authorized.” If you go and put a picture of ‘Britney’s’ head ‘PhotoShopped’ onto ‘Nikki’s’ naked body on your home page, then attribute a quote to her about how cool your member’s area is, and how she’ll gladly give a free hand-job to everyone who joins today, you’ll be sorry you did! Play it smart, play it right, and prosper! ~ Stephen