opinion

A New Deal

Stephen Yagielowicz
Social networking powerhouse MySpace.com has announced an exclusive partnership deal with the nation's largest wireless carrier, Cingular Wireless.

A company release revealed that the deal will provide enhanced MySpace functionality to Cingular customers, including the ability to edit MySpace profiles, view and add friends, post photos and blogs, send and receive MySpace messages, and more from their mobile phones.

Very cool stuff indeed, bringing interactive web access to consumers on the go.

“Not only are we excited about the ability for customers to stay connected to their MySpace community while they are on the go, we think this will open up a new world of interaction and content for them to share via MySpace,” said Marc Lefar, chief marketing officer, Cingular Wireless. “The photo upload feature of MySpace Mobile means Cingular customers will now have the ability to capture, record and share their world as it happens via their MySpace profile, creating a more enriching experience for our customers as well as their MySpace friends.”

This is Web 2.0 to go, with user-generated and shared content defining what is seen and demanded. If you’re not watching what’s happening in these markets, then you’re at risk of being left behind on some of the biggest new opportunities to unfold in technology and its impact on sales and advertising. The deal between these giants shows that I’m not the only one to think this way.