At January’s ANME Show, California Exotic Novelties made novelty history by introducing reality T.V. star/model/entrepreneur Coco and her ground-breaking pleasure product collection to the industry. Now, as Coco Licious products start hitting store shelves, let’s take a closer look at them, and what retail stores can anticipate in the coming months.
About the Brand
Susan’s mission, as well as Coco’s, is to empower women and couples so they can take control of their pleasure.
Coco and Susan Colvin, president and CEO of California Exotic Novelties, make a dynamic partnership because their personal brands are so closely aligned. Susan’s mission, as well as Coco’s, is to empower women and couples so they can take control of their pleasure.
According to Coco, “People often ask why I chose to come out with a line of adult-themed toys. It comes from a sincere desire to help women — my sisters and girlfriends — to discover their latent goddess. We’re all sexual beings, and by acknowledging this innate aspect of our self, we can find balance, harmony, empowerment and higher levels of intimacy.”
A Closer Look at Those Wonderful Toys
The Coco Licious Collection consists of 12 exciting products. They are discreet and offer an array of fabulous features for every level of exploration. Made of premium, body-safe materials, they are waterproof, unscented, phthalate-free, and made with quality motors and easy to use controllers.
The toys are available in black and a hue of pink so unique, it is called “Coco Pink.” Pretty sparkling glitter accents, body-safe silicone, and silky-smooth surfaces, are highlights of the collection. The packaging is bright gold and looks stunning when merchandised on a store wall.
Coco Licious Love Rings are discreet, vibrating massagers that stretch to fit. The stimulator is removable and batteries are included.
Coco Licious Hide & Play Lipsticks hide in a purse or pocket so no one knows it’s there. It has eight functions of vibration, pulsation, and escalation. It comes in a lipstick case that is feminine and realistic.
Coco Licious Hide & Play Compacts are also incognito. Open one to find a seven function bullet, as well as a fun hiding spot perfect for a condom, or anything else a lady wants to keep private.
Coco Licious Pleasure Bullets put the power in the user’s hands. The easy to use controller offers seven functions of vibration.
Coco Licious Hide & Play Pocket Massagers go anywhere. The push button control is easy to use and the vibe features intense power.
The Coco Licious Slender G is a sleek massager designed to target the G-Spot. It boasts 10 powerful functions of vibration, pulsation and escalation.
Coco Licious Slender Tulips feature a bulbous tip for added thickness. Sleek and slender, it resonates with 10 powerful functions of vibration, pulsation and escalation.
Coco Licious Play Beads are durable, graduated booty balls that are made of body-safe silicone. It’s the perfect anal toy for beginners and experts alike.
The Coco Licious Booty Beads are graduated, beaded probes which are also made of body-safe silicone. Sized right, they feature an easy retrieval ring.
Coco Licious Back End Play is a pliable, silicone booty probe with a sturdy suction cup base. Virtually seamless, it is elegantly curved for the perfect fit.
Coco Licious Love Bunnies offer three intense speeds of vibration. Dual motors power the shaft and the tickling rabbit ears for incredible sensations. Designed for beginners or advanced users.
Coco Licious Fluttering Butterflies are just like the Love Bunnies, but with quivering wings for added sensations.
California Exotic Novelties offers a free Visual Merchandising Plan to help retailers set their walls. Signage and web banners are also available from the website, CalExotics.com.
The Coco Media Storm
Coco has a mainstream appeal that gives her a platform to talk about and promote her products. She has already been featured on Late Night with Seth Meyers with the toys, and other media interviews and appearances are being planned.
How does this affect retail stores and websites? According to the company, the publicity gives retailers the opportunity to capitalize on the Coco media storm. Fans who may have never thought of buying pleasure products will be looking for her toys. Stocking her full collection, as well as taking advantage of signage and sales tools from California Exotic Novelties, can help retailers maximize profits from this celebrity-endorsed line of toys.