educational

Ten Golden Marketing Rules: 1

Attracting visitors to your Web site is the ultimate goal of every site owner out there, with millions of Web sites all fighting for the same visitors. But many Web sites fail to attract visitors, not because of the site’s content or general appearance, but because the site’s owners have failed to promote the Web site effectively.

We often refer to the Internet as being similar to a vast library with millions upon million of books (or Web sites). Now imagine trying to find one particular book that was not indexed (Search Engines) or promoted (Search Engine & links) at all. Impossible you would say, but that's exactly what many Web site owners do.

So how should you promote your Web site? Why do some Web sites appear higher up in the search engine results list? How do you attract visitors? Follow my "Ten Golden Rules" and you'll learn the basics of how many Web site owners promote their Web sites:

Step One - Have a little patience now, it can pay off a hundred fold later on. As you will be entering your details in to many databases, it pays to make sure that you have everything just right, since many databases seem to be rarely updated, and you might have to live with these results for years to come. Practicing a little patience now always pays off.

Step Two - Explore the Internet; go out and look around the Internet, learn about your competitors and what they are doing, learn how to use search engines, decide upon your linking strategies – perhaps giving reciprocal links. More than anything else, practice begging, groveling and generally being nice – because by helping others, you will ultimately help yourself.

Step Three - When you think you have an understanding of the Internet, the next thing to do is to review your own Web site. Does it have META tags? Are all your chosen keywords correct? Are you using the title tag correctly? Have you put up any mirror pages? Are all your image’s ALT tags used correctly? And so on...

Only when you are completely satisfied with this should you proceed.

Step Four - It's now time to gather together the basic information required to promote your site into a PRK or Promotional Resource Kit. No two kits are ever truly the same as no two Web sites are ever the same. This is what we suggest you include in your basic promotional resource kit:

  • One 468 x 60 banner as used by many banner exchange programs.
  • One 88 x 31 button as used on the left hand side of many sites.
  • One logo of any reasonable size.
  • A list of all your Web site’s pages along with their corresponding URLs and page titles that you wish to have indexed by the major search engines.
  • A list of keywords pertaining to your site, arranged in order of importance (with the most important ones first). When selecting keywords, try adding a few spelling mistakes as most people are terrible at spelling.
  • A description of your Web site which should be concise and attractive to potential visitors; at least two descriptions are required, one with no more than twenty five words and one with around fifty words or so.
  • Your contact details: typically your name, company name, contact person, email address, telephone number, fax number, etc.
  • The category under which your Web site should be listed under in directories such as Google.
  • A description of the target audience for the Web site.
  • Lastly, but most importantly, you need some means of keeping track of your Web site promotions. I use a notepad and pencil, others use a text editor. Use whatever you feel comfortable with.

Step Five - Recheck everything. This is your last chance to check that everything is just right, and to make those last minute changes. After this, take a break and get to know your family, it'll be awhile before you see them again.

In my conclusion, we’ll roll up our sleeves and get to work, using your new Promotional Resource Kit to increase

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

To Cloud or Not to Cloud, That Is the Question

Let’s be honest. It just sounds way cooler to say your business is “in the cloud,” right? Buzzwords make everything sound chic and relevant. In fact, someone uninformed might even assume that any hosting that is not in the cloud is inferior. So what’s the truth?

Brad Mitchell ·
opinion

Upcoming Visa Price Changes to Registration, Transaction Fees

Visa is updating its fee structure. Effective April 1, both the card brand’s initial nonrefundable application fee and annual renewal fee will increase from $500 to $950. Visa is also introducing a fee of 10 cents for each transaction, and 10 basis points — 0.1% — on the payment volume of certain merchant accounts.

Jonathan Corona ·
opinion

Unpacking the New Digital Services Act

Do you hear the word “regulation” and get nervous? When it comes to the EU’s Digital Services Act (DSA), you shouldn’t worry. If you’re complying with the most up-to-date card brand regulations, you can breathe a sigh of relief.

Cathy Beardsley ·
opinion

The Perils of Relying on ChatGPT for Legal Advice

It surprised me how many people admitted that they had used ChatGPT or similar services either to draft legal documents or to provide legal advice. “Surprised” is probably an understatement of my reaction to learning about this, as “horrified” more accurately describes my emotional response.

Corey D. Silverstein ·
profile

WIA Profile: Holly Randall

If you’re one of the many regular listeners to Holly Randall’s celebrated podcast, you are already familiar with her charming intro spiel: “Hi, I’m Holly Randall and welcome to my podcast, ‘Holly Randall Unfiltered.’ This is the show about sex, the adult industry and the people in it.

Women In Adult ·
trends

What's Hot Now: Leading Content Players on Trending Genres, Monetization Strategies

The juggernaut creator economy hurtles along, fueled by ever-ascendant demand for personality-based authenticity and intimacy — yet any reports of the demise of the traditional paysite are greatly exaggerated.

Alejandro Freixes ·
opinion

An Ethical Approach to Global Tech Staffing

One thing my 24-year career as a technologist working to support the online adult entertainment industry has taught me about is the power of global staffing. Without a doubt, I have achieved significantly more business success as a direct result of hiring abroad.

Brad Mitchell ·
opinion

Finding the Right Payment Partner

Whenever I am talking with businesses that are just getting started, one particular question comes up a lot: “How do I get a merchant account?” It’s a simple question, but it has a complicated answer.

Jonathan Corona ·
opinion

The Taxman Cometh for Every Business

February may be the month of romance, but it is also a time when we need to think about something that inspires very little love: taxes. April is not far away, and the taxman is always waiting. This year, federal and most state income taxes are due Monday, April 15.

Cathy Beardsley ·
opinion

The Continuous Journey of Legal Compliance in Adult

The adult entertainment industry is teeming with opportunity but is also fraught with challenges, from anticipating consumer behavior to keeping up with technological innovation. The most labyrinthine of all challenges, however, is the world of legal compliance.

Corey D. Silverstein ·
Show More