Pay Per View: The Customer

Rob Hoover
We’ve previously looked at how pay per view benefits the webmaster and the studios; but all of that is only important if you can make money from it and that is where the customer comes in. For the final part of this discussion, we are going to try to step back and put ourselves in the shoes of the customer. Being so wrapped up in the industry, we sometimes take things for granted that a customer might not consider; so let’s back it up and play the role of the inexperienced customer just entering into the world of pay per view and see why it is such a smart choice for them as well.

Porn is everywhere on the Internet these days, but until only a decade ago or less, the average person had to make more of an effort to get porn into their lives. It typically involved driving to the local adult video store, hoping no one saw your car pull in, and shopping around for videos that you ended up having to hide from the wife a lot of times. Boy, have things changed. This is not to say the retail adult market is dead, but it certainly has been dealt a big blow from the Internet and the pay per view industry and it just makes sense really, besides the obvious reasons. But for starters, now you don’t have to leave the house to get porn; you simply have access to it 24 hours a day, 7 days a week, 365 days a year, in the privacy of your home, or where ever you have a PC, so when the mood hits, you don’t have to drive anywhere, it is right at your finger tips.

But besides always being available, there is something just as important to consider when convincing customers why pay per view is right for them: the selection is virtually unlimited. Taking XonDemand for example, they currently boast over 28,000 titles on their site. While there may be a few, I can’t imagine most retail stores have room to stock 28,000 different movies and always have them for sale or rent. With pay per view, there are really no limits. A studio can offer not only their latest and greatest releases, but all the titles from their inventory, whether they are one year old or 20 years old. There is no reason to clear out old titles to make way for new ones, they can all exist at once on a pay per view site. Plus many pay per view sites cater to a wide range of interests, so if you are into straight, gay, lesbian, fetish, amateur, or anything else, the big pay per view sites offer it all and all on one site, so you don’t have to go hopping around the Internet looking for everything and end up joining multiple sites and paying even more for your porn.

And that is another great reason pay per view sites are customer friendly. Say you are the type of person who is curious when it comes to porn and sex in general; it can be about a certain fetish, or sexual act that you really want to check out, but you don’t want to spend $30, $40, $50, or more to buy a single movie that you may not even enjoy. With the pay per view model, you just watch as little or as much of a movie as you like. If you don’t like what you are watching, you move on and aren’t out a small fortune. If you do, then you keep watching. Plus, with the wide variety of material on a pay per view site, you may discover new content you didn’t even know existed if it is not produced by one of the mainstream studios. Smaller studios are featured side by side with the big guys – besides, there is nothing wrong with finding more porn to enjoy!

While we are on that subject… porn is expensive. At least it can be if you don’t know where to look for it. The average person watching porn does not need these massively long movies that are three or four hours in length – just a few minutes will do in most cases. So why buy entire movies constantly, when you really only need a little taste to be satisfied? Again, pay per view makes that the obvious solution. Just pay for the time you need and that is all. If you like a movie, watch more another time, or if not, move on to a different one. Plus with pay per view, there is no physical evidence left behind in the way of VHS tapes or DVDs. A lot of guys have to sort of sneak porn past their significant other for one reason or another. They may have a shoebox stashed in the back of a closet full of porn because they don’t want to get caught, especially if they are watching something that the spouse would not approve of. With pay per view porn, the content is streamed on to your PC and there is no lasting evidence to be discovered, even on the computer. This allows people to be a little more open with their purchases and explore areas they might be afraid to otherwise, for fear of getting caught.

How does pay per view compare when it comes to price? At the end of the day, price is one of the leading factors when it comes to how much adult content a potential customer can afford to buy. Luckily pay per view is very cost efficient, especially if you buy larger packages of time at once. With most sites, you can get packages for as little as a few dollars for a handful of minutes, or if you buy a large block of time; it literally ends up costing just a pennies per minute. As we’ve stated earlier, pay per view does not force you to buy an entire movie or even scene. Just watch what you want and move on to the next title. How many times has a really well made box cover promised the hottest movie you’ve ever seen, only to be disappointed because you didn’t quite get what you were expecting? Unfortunately it happens. With the pay per view model, you only spend a few moments and a few cents to discover this; not the big bucks it costs to buy a full length DVD that most likely can not be returned. Plus with the sheer variety at a pay per view site, you never have to watch the same movie twice if you don’t want to. There is so much content, it would be almost impossible to ever watch it all anyway.

But with so much porn in one place, now you might be wondering how someone will find what they are looking for? Not a problem. Most pay per view sites address this need with an amazing amount of organization to their content. In the case of the site we’ve been looking at, it is divided into different screening rooms for straight, gay, lesbian, fetish, and voyeur videos. Within each pay per view screening room, there are over 130 different, logical sub-categories to help you quickly and easily find the specific sort of hardcore excitement you seek. Instantly filter out other content and just find straight black porn, gay twink porn, or fetish midget porn, just as examples. In addition you can search for a favorite star, studio, director, or any keyword you want, so now customers will spend less time searching for what you want and more time watching it instead and that’s what it really comes down to. If a site is easy to navigate, free from ads and pop-ups, and very organized, customers will have a pleasant time and be more willing to become repeat buyers.

The bottom line here is this; pay per view is really the way of the future and that future is here now. From webmasters, to studios, to customers, there are countless benefits to adopting a pay per view model. This is not to say you should abandon all the other methods you might already use to promote, distribute, or purchase adult content, but it is merely something that should be added alongside the more traditional methods as a practical, easy, and inexpensive way to earn additional income for your business. It is not meant to replace everything else, but to supplement what you are already doing. In time, will it become the dominant force in the adult market? It is hard to say, but pay per view shows no sign of slowing down and the sooner you get on board, the better off you are. So, what are you waiting for?

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