Dev Depot: Ghost, Open Source Blog Publishing

Calling itself “a beautifully designed platform dedicated to one thing: Publishing,” Ghost (www.ghost.org) is an Open Source application that allows users to easily create and publish a blog, with tools that make it fun to do. “It’s simple, elegant, and designed so that you can spend less time making your blog work and more time blogging.”

Its publisher explains that Ghost is a responsive web application that works fully on all devices — not just moderating comments or token functionality — with Ghost, the whole system is cross-platform compatible.

Ghost differs by being built entirely with JavaScript — representing a more tech-forward architecture than the more commonly used PHP-based systems, such as WordPress.

Boasting “the best writing experience on the web,” Ghost has an incredibly simple concept for writing, where users type into a Markdown box on the left and immediately see a preview of what the post will look like on the right, rendered in HTML with a multitude of formatting styles.

Fully customizable themes, plugins and dashboard allow users to work they way they want to, and to add their own functionality. The MIT license imposes no restrictions and a hosted version including all the bells, whistles, themes and plugins, along with extras such as auto updates and backups, is in the works.

Prior to its public launch in mid-October, Ghost was only available to its 6,000 initial Kickstarter supporters, who paid for the project’s financing via the crowdfunding service.

With a year of initial development time behind it, Ghost’s basic premise is to serve as a simple blogging platform, rather than go the way of some of its bloated competitors, such as WordPress, which have morphed into fully featured content management systems (CMS) that are suitable for creating many types of websites.

But Ghost represents much more than just a publishing platform that is lightweight by virtue of offering fewer features and more limitations than its competitors. Ghost differs by being built entirely with JavaScript — representing a more tech-forward architecture than the more commonly used PHP-based systems, such as WordPress.

According to Ghost creator John O’Nolan, every technology has an expiration date.

“Great technologists believe in the right tool for the job, but the fact remains that the relevancy of a technology is what tends to fade over time as technology re-invents itself at a faster pace each year,” O’Nolan stated. “Right now the leading Open Source new media publishing projects are driven by PHP communities. It’s easy to see why, with a well-established and vibrant ecosystem, the PHP community is strong.”

O’Nolan notes, however, that PHP has its limitations and other technologies beat it.

“One technology that we have seen be revisited countless times over the years is the intersection of two very powerful innovations for the web: Server-Side JavaScript, which now generally takes the form of Node.js and Client-Side JavaScript, which [is] largely responsible for interactivity on the web for more than a decade [including] jQuery).”

Using JavaScript allows Ghost to access rapidly growing communities, while making the project accessible to other developmental teams, such as Ruby on Rails and Python, which have little interest in supporting “old guard” PHP projects.

If you are the type of adult site developer always seeking the latest thing, or simply want to move beyond PHP, then Ghost may be it.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

A Creator's Guide to Starting the Year With Strong Financial Habits

Every January brings that familiar rush of new ideas and big goals. Creators feel ready to overhaul their content, commit to new posting schedules and jump on fresh opportunities.

Megan Stokes ·
opinion

Pornnhub's Jade Talks Trust and Community

If you’ve ever interacted with Jade at Pornhub, you already know one thing to be true: Whether you’re coordinating an event, confirming deliverables or simply trying to get an answer quickly, things move more smoothly when she’s involved. Emails get answered. Details are confirmed. Deadlines don’t drift. And through it all, her tone remains warm, friendly and grounded.

Women In Adult ·
opinion

Outlook 2026: Industry Execs Weigh In on Strategy, Monetization and Risk

The adult industry enters 2026 at a moment of concentrated change. Over the past year, the sector’s evolution has accelerated. Creators have become full-scale businesses, managing branding, compliance, distribution and community under intensifying competition. Studios and platforms are refining production and business models in response to pressures ranging from regulatory mandates to shifting consumer preferences.

Jackie Backman ·
opinion

How Platforms Can Tap AI to Moderate Content at Scale

Every day, billions of posts, images and videos are uploaded to platforms like Facebook, Instagram, TikTok and X. As social media has grown, so has the amount of content that must be reviewed — including hate speech, misinformation, deepfakes, violent material and coordinated manipulation campaigns.

Christoph Hermes ·
opinion

What DSA and GDPR Enforcement Means for Adult Platforms

Adult platforms have never been more visible to regulators than they are right now. For years, the industry operated in a gray zone: enormous traffic, massive data volume and minimal oversight. Those days are over.

Corey D. Silverstein ·
opinion

Making the Case for Network Tokens in Recurring Billing

A declined transaction isn’t just a technical error; it’s lost revenue you fought hard to earn. But here’s some good news for adult merchants: The same technology that helps the world’s largest subscription services smoothly process millions of monthly subscriptions is now available to you as well.

Jonathan Corona ·
opinion

Navigating Age Verification Laws Without Disrupting Revenue

With age verification laws now firmly in place across multiple markets, merchants are asking practical questions: How is this affecting traffic? What happens during onboarding? Which approaches are proving workable in real payment flows?

Cathy Beardsley ·
opinion

How Adult Businesses Can Navigate Global Compliance Demands

The internet has made the world feel small. Case in point: Adult websites based in the U.S. are now getting letters from regulators demanding compliance with foreign laws, even if they don’t operate in those countries. Meanwhile, some U.S. website operators dealing with the patchwork of state-level age verification laws have considered incorporating offshore in the hopes of avoiding these new obligations — but even operators with no physical presence in the U.S. have been sued or threatened with claims for not following state AV laws.

Larry Walters ·
opinion

Top Tips for Bulletproof Creator Management Contracts

The creator management business is booming. Every week, it seems, a new agency emerges, promising to turn creators into stars, automate their fan interactions or triple their revenue through “secret” social strategies. The reality? Many of these agencies are operating with contracts that wouldn’t survive a single serious dispute — if they even have contracts at all.

Corey D. Silverstein ·
opinion

Building Sustainable Revenue Without Opt-Out Cross-Sales

Over the past year, we’ve seen growing pushback from acquirers on merchants using opt-out cross-sales — also known as negative option offers. This has been especially noticeable in the U.S. In fact, one of our acquirers now declines new merchants during onboarding if an opt-out flow is detected. Existing merchants submitting new URLs with opt-out cross-sales are being asked to remove them.

Cathy Beardsley ·
Show More