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Exec Seat: Alicia Sinclair, Going Global

Lyn Bimey

Industry vet Alicia Sinclair was recently named Jimmyjane vice president of worldwide sales and business development.

The company says Sinclair’s focus is on new business development and expanding retail partnerships globally.

I wanted to work with a brand I could stand behind and with products that I believe in. Jimmyjane creates products with integrity and that’s something I feel very proud to represent.

“Alicia is a great addition to our team,” said Ethan Imboden, Jimmyjane founder and chairman. “We’ve been searching for the right leader to guide our sales division, and are very excited to have her join us at Jimmyjane. The combination of her understanding of the category with her abilities in marketing and retail execution make her an excellent fit. Exceptional customer service for both our partners and consumers is central to our brand, and we look forward to Alicia applying her significant industry experience to enhance both.”

Sinclair brings to Jimmyjane more than 12 years of experience in the pleasure products industry with a focus on developing premium brands, including Pipedream and as director of sales and marketing for Baci Lingerie Worldwide.

Her background demonstrates a proven track record in new business development, marketing campaigns, trade show execution and delivering flawless service for all aspects of account management, the company says.

“It is an honor to join such an amazing brand with a great team,” Sinclair said. “Jimmyjane products are gorgeous, top quality, and my absolute favorite! This is a perfect fit for me. I am incredibly excited and look forward to building the company and growing the industry.”

Sinclair will be a key member of the executive team and will be responsible for developing exclusive partners abroad as well as growing business with our current partners. She will initiate new tools for retail to optimize logistics, communication, marketing promotions and merchandising plans. As part of the Jimmyjane team Sinclair will also be involved with product development, the company said.

Following the announcement of her new title with Jimmyjane, the company’s newly minted vice president of worldwide sales and business development, Alicia Sinclair, sat down with XBIZ for an exclusive interview.

What about the Jimmyjane brand speaks to you, made you interested in joining the team?

I wanted to work with a brand I could stand behind and with products that I believe in. Jimmyjane creates products with integrity and that’s something I feel very proud to represent.

What are your goals as Jimmyjane vice president of worldwide sales and business development?

I would like to strengthen partnerships with our clients, create greater brand awareness, and develop a strong training and sexual education program.

How has your previous experience prepared you for your new role?

Every accomplishment, and every mistake, has taught me an important lesson. I’ve grown so much through each experience and I believe the accumulation of my previous positions has allowed me to jump right into my role at Jimmyjane without missing a beat.

How familiar were you with the Jimmyjane brand prior to joining the team?

Before joining Jimmyjane I purchased several of the FORM products. I loved the line, but did not know too much about the brand. However, I have always admired Jimmyjane’s mainstream credibility, design emphasis and commitment to the customer experience.

What do you think makes Jimmyjane a unique, successful brand?

Ethan Imboden, Jimmyjane’s Founder and Chief Creative Officer, brings a unique authority in design to the products. Jimmyjane products are designed and produced with extreme attention to detail. All the materials used in the production of each item, from vibrators to candles, are body safe. Every product is made with care and this is reflected in the strength of the items. Also, the collaborations with amazing designers, like Yves Behar, have opened the category to a new audiences and opportunities. Jimmyjane’s coverage in Cosmo, Allure, GQ, Women’s Health, etc. brings a lot of new customer interest to the pleasure products category as a whole.

What’s your experience been so far as part of the Jimmyjane executive team?

Jimmyjane has a great team philosophy. We make decisions together and bounce ideas off one another. Great ideas have already developed and I know 2014 is going to be an amazing year for us. I am inspired and feel completely supported.

What do you like about your cohorts so far?

Everyone is really nice and each team member is involved and believes in the company. We work towards our goals together and appreciate each person’s contribution.

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