opinion

Adam & Eve promotes everybody

Gram Ponante
Adam & Eve, which for 30 years was nestled quietly in North Carolina under the XPeeps Mountains, opened a satellite office in Chatsworth this summer to be in the heart of the Valley which represents part of its business.

The brunt of A&E's income comes from catalog and Internet sales of its own and other people'ss videos as well as a brisk business in marital aids. But the company this year decided to place its video division closer to the action.

With that in mind, the company hired the genial Peter Reynolds after he parted ways with VCA, then hired former VCA shaker Mischa Allen to run the office. Finally, Bruce Whitney was lured away from Hustler to be the new Traffic Manager.

In the past week, Reynolds was given the additional responsibility of managing Bad Seed, A&E's gonzo division.

"I am changing the logo and the packaging," Reynolds said. "This is going to be good hard gonzo, not cookie cutter. I'll be bringing on new directors."

I liked the Bad Seed logo of a sperm with a spiked collar. Maybe the company thought it was too intellectual.

Now Mischa Allen will be assuming the role of publicist for Adam & Eve's video side. She is an excellent speller.

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