opinion

Are B2B Holiday Gifts A Thing Of The Past?

Colin Rowntree

Having been around Adult for about 20 years now, one thing I have noticed sort of bugs me.

Where did all the Holiday Gifts go from program owners, hosting companies, ad brokers, and all the other folks that should give a little gift during the XMas, Kwanza, Hannukah and other Winter Solstice holidays to follk they bill or benefit from?

At Wasteland / Spicecash. we continue to send a half gallon of Vermont Maple Syrup, an NFL-Branded toaster for a favorite team, and so on.  But I have noticed that the flow of holiday gifts seem to have fallen off the annual schedule for lots of folks in "austerity mode".

Sure, Netbilling continues to send leather bomber jackets and crystal clocks. Good for Mitch! But from what I can see, most everyone else has tossed holiday giving into the ditch.

Not wanting to sound preachy, but these little gifts to your best employees, vendors and clients are what make us a little human for a few weeks of the year.  A $10 gift certificate at Barnes and Nobles for someone that has done great biz for you in the last year is a no brainer for building loyalty.

And, an obscure old British holiday song for ya....

"Christmas is coming, the goose is getting fat;
Please put a penny in the old man's hat.
If you haven't got a penny, a ha-penny will do;
If you haven't got a ha-penny then God Bless You!"

Merry XMas, Kwanza, etc...

Go shopping, gang! Ten bucks at a time will set you apart as a "good guy"

Colin

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