PussyCash Roars to the Top

Bob Johnson

It’s no mystery. Live webcam sites are the darlings of the online adult industry. And it seems that every day a new site emerges promising the hottest, the best and in some cases a site that’s a niche within a niche. Many come and go as quickly as they’re introduced. But what ultimately makes any web enterprise successful is its power to deliver premium content backed up by a network of traffic. A one-two punch that has seen affiliate program PussyCash and its network of thousands of affiliates, cam sites (often with special porn star celebrity events) and white label offerings roar to the top of the game for the past 11 years.

Some of the marquee adult stars that have appeared recently on the popular ImLive celebrity event include Joanna Angel, Lexi Belle, Andy San Dimas and Sahara Knite who appeared on the hit HBO “Game of Thrones” TV series.

We’re intending to launch a few more niche sites, along with a few new dating sites and content sites, all under the roof for our affiliates to promote. -Shay Efron, Pussycash

The live porn star event is the kind of forward thinking initiative that has attracted millions of live cam fans to ImLive and it’s created a model legacy that others are now following.

And the party’s just begun, according to PussyCash vice president of sales and marketing Shay Efron. He says a lot is happening at PussyCash these days that’s sure to once again lead the market and set new standards.

Efron joined the company in early 2012, vowing to push PussyCash and ImLive to the next level. And his plan is working.

Just last year the company bolstered its white label WebCamWiz site generator, backing it with more than 80,000 PussyCash affiliates. Right now, WebCamWiz operates more than 5,500 white label sites in just about every adult niche conceived, according to Efron.

He says the company operates while labels in every niche out there — specifically built for monetizing web, mobile and tablet traffic. “Webmasters can create their own webcam white label site, under their own domain, in few minutes time, free of charge, place their own banners inside the site, use a variety of effective promotion tools in order to drive traffic to the site, and enjoy the many advanced automatic features offer its partners as standard, monthly campaigns that can give our partners up to 50 percent bonus of their total monthly earnings,” Efron notes.

Early in 2013 the platform was upgraded with a new user-friendly dashboard, a Promote Your White Label section with promo tools, advanced SEO options, API, IFrame generator, traffic tracker and the Promote WebCamWiz Program that gives webmasters the option to refer new affiliates and earn $5 for every sign-up, or 3 percent lifetime rev share.

That’s the stuff that keeps affiliates coming back, Efron says, and the lifeblood of any webcam operation.

PussyCash also blazed a trail incorporating Apple’s iPad when it announced in 2012 that its WebCamWiz white label website generator could create cam sites for the tablet. The development allows webmasters to build up to 10 cam sites, each one automatically generated for web, mobile and iPad.

A strong believer in cross-platform ability for webcam sites, Efron feels it’s extremely desirable for webmasters who can then create their own brands and sell them. “This means being able to make profits on all platforms: the web, Android, iPhone, iPad and other tablet devices,” he says. “This cross platform issue is especially crucial to companies trying to optimize, and more importantly, monetize its traffic.”

This progressive stance may still be blue-sky to some competitors, but the company’s timeline is evidence of its commitment to constant improvements.

In July, announced a 35 percent lifetime revenue share for webmasters' referred users' credit purchases promoting its,,, and live cam sites.

The constant path of improvements and affiliate incentives are what Efron says is essential to its success. He notes that PussyCash is hell-bent on bolstering its brands and “arsenal of products.”

“For example, we’ve increased the payouts for our affiliates, so we’re offering now $150-$250 per signup, based on fixed scales, with no targets, no minimums and no limits, from the very first sale on In order to offer our affiliates even more, we upgraded the rev-share payouts for promoting all our webcam brands.”

Efron’s mantra revolves around the simple belief that when affiliates make money, his company makes money. “We keep offering them one of the most profitable business models in the industry for promoting our high converting sites,” Efron says, adding that remaining stagnant and resting on laurels — albeit very profitable ones — is not what the company does.

The executive points to the recently launched niche sites and that Efron says are much more than webcam sites. Both contain unique features including a comprehensive guide of top shemale/gay spots around the world, an “essential info” section on shemale/gay lifestyle, and a shemale/gay-only VOD section that requires the same credits as webcam chats so affiliates receive commission on every video watched.

Efron likes the path the company’s taken and is enthusiastic about the live webcam business in general but feels that in order to stay on top, live webcam companies must explore new markets in new countries and regions with suitable products that have high compatibility to local users along with effective billing solutions.

“We’re intending to launch a few more niche sites, along with a few new dating sites [like and] and content sites, all under the roof for our affiliates to promote,” he promises. Efron hints at “new, amazing fixed PPS payouts, a high rev-share business model, no targets or minimums, and new sites and products for affiliates to promote that will continue to lead the industry.”

Based on PussyCash’s track record, Efron’s sneak peak at what’s on the drawing board is only a glimpse at what the company has in store for the live webcam world that could include increased mobile products and even TV. As the PussyCash brand says, it’s committed to “mixing business with pleasure, and according to Efron, that means it’s time for affiliates to start making bigger money than ever before.