trends

Mobile Traffic Emerges From Shadow of Web Traffic

Now that webmasters are starting to bring in an increasingly large percentage of their income from mobile traffic, we decided to drill down deeper by having a discussion of and assessment about the current state of the mobile market. We found some interesting facts about the future outlook of emerging audiences as well as the ways site owners can earn more quickly and efficiently over the long term from portable device revenue streams.

One of the interesting facts is that at times, mobile earned a big portion of our platform revenue, even though it is a much smaller percentage of our inventory than web traffic. Mobile is booming and we have seen growth last year far surpassing what was predicted in the market. At the current rate of growth for traffic from the mobile market, ad networks like ours will eventually derive more than half of their profits from mobile advertising. The convenience and privacy of using a mobile device to purchase or view adult content is driving growth very rapidly in our market space.

Even as mobile traffic still makes up a fraction of the volume desktops provide, it has already become significantly more profitable.

Just how big is the mobile traffic market right now? Globally, mobile traffic accounts for a sizeable chunk of internet traffic right now, and it is thought to increase significantly according to sources we have seen. However, mobile internet usage in individual countries like China and South Korea has already surpassed desktop Internet usage during 2012 which means large emerging markets of new customers are likely to see mobile platforms as the dominant venue for digital purchases right from the start. Much the way American consumers were preconditioned to use credit cards for buying things online and desktop screens to view content, international customers from India, China, Korea and elsewhere are coming online from a starting point where cardless billing and mobile devices are what they are most accustomed to right from the outset.

Even as mobile traffic still makes up a fraction of the volume desktops provide, it has already become significantly more profitable. There is more money being spent by advertisers, for the same user on mobile vs. the same traditional user, with mobile usage far outpacing mobile ad spend, which leaves a huge gap of opportunity in the mobile market. In the U.S., mobile ad spend is only three percent of total advertising spending, which is far below ad spending on traditional Internet, TV, print or even radio.

For site owners incapable of monetizing their own mobile traffic directly, there is a high demand for mobile traffic, because advertisers are spending more per click in mobile than on web display traffic — and with the advent of easier methods of payment via mobile, transactions are on the rise. That makes sending your mobile traffic to a company that has a solid monetization platform already in place to pay you what your mobile traffic is worth is the easiest way for any site owner to start cashing in on mobile traffic immediately.

To sum up the status of mobile traffic succinctly, as an ad network you must offer your traffic partners the full freedom to use your marketplace to monetize their mobile or traditional traffic in whatever way that earns them the most. After all, mobile traffic does in general is a lot less important than what it can do for you and your own bank account when you optimize it and monetize it with trusted networks.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

To Cloud or Not to Cloud, That Is the Question

Let’s be honest. It just sounds way cooler to say your business is “in the cloud,” right? Buzzwords make everything sound chic and relevant. In fact, someone uninformed might even assume that any hosting that is not in the cloud is inferior. So what’s the truth?

Brad Mitchell ·
opinion

Upcoming Visa Price Changes to Registration, Transaction Fees

Visa is updating its fee structure. Effective April 1, both the card brand’s initial nonrefundable application fee and annual renewal fee will increase from $500 to $950. Visa is also introducing a fee of 10 cents for each transaction, and 10 basis points — 0.1% — on the payment volume of certain merchant accounts.

Jonathan Corona ·
opinion

Unpacking the New Digital Services Act

Do you hear the word “regulation” and get nervous? When it comes to the EU’s Digital Services Act (DSA), you shouldn’t worry. If you’re complying with the most up-to-date card brand regulations, you can breathe a sigh of relief.

Cathy Beardsley ·
opinion

The Perils of Relying on ChatGPT for Legal Advice

It surprised me how many people admitted that they had used ChatGPT or similar services either to draft legal documents or to provide legal advice. “Surprised” is probably an understatement of my reaction to learning about this, as “horrified” more accurately describes my emotional response.

Corey D. Silverstein ·
profile

WIA Profile: Holly Randall

If you’re one of the many regular listeners to Holly Randall’s celebrated podcast, you are already familiar with her charming intro spiel: “Hi, I’m Holly Randall and welcome to my podcast, ‘Holly Randall Unfiltered.’ This is the show about sex, the adult industry and the people in it.

Women In Adult ·
trends

What's Hot Now: Leading Content Players on Trending Genres, Monetization Strategies

The juggernaut creator economy hurtles along, fueled by ever-ascendant demand for personality-based authenticity and intimacy — yet any reports of the demise of the traditional paysite are greatly exaggerated.

Alejandro Freixes ·
opinion

An Ethical Approach to Global Tech Staffing

One thing my 24-year career as a technologist working to support the online adult entertainment industry has taught me about is the power of global staffing. Without a doubt, I have achieved significantly more business success as a direct result of hiring abroad.

Brad Mitchell ·
opinion

Finding the Right Payment Partner

Whenever I am talking with businesses that are just getting started, one particular question comes up a lot: “How do I get a merchant account?” It’s a simple question, but it has a complicated answer.

Jonathan Corona ·
opinion

The Taxman Cometh for Every Business

February may be the month of romance, but it is also a time when we need to think about something that inspires very little love: taxes. April is not far away, and the taxman is always waiting. This year, federal and most state income taxes are due Monday, April 15.

Cathy Beardsley ·
opinion

The Continuous Journey of Legal Compliance in Adult

The adult entertainment industry is teeming with opportunity but is also fraught with challenges, from anticipating consumer behavior to keeping up with technological innovation. The most labyrinthine of all challenges, however, is the world of legal compliance.

Corey D. Silverstein ·
Show More