Renewed Dedication: Joy Hollywood Gets Back on Track

Ariana Rodriguez

Joy Hollywood was launched in 2004, however is set to make major moves this year with Kim Gordon as executive director. Launched by her father, industry vet Keith Gordon and his partners, Joy Hollywood now serves online retailers as a drop-ship distributor.

“Our company principle is that we all work as a team, everyone wears the hats of five people, we’re a family here and we’re a team and we get work done,” Kimberley Gordon says. “As anyone familiar with Joy Hollywood knows, there was a change in management. I came from the East Coast and cleaned up our business, and am now focused on bringing on more accounts until we become what we know what we can be.”

Our company principle is that we all work as a team, everyone wears the hats of five people, we’re a family here and we’re a team and we get work done.

Kimberley Gordon joined her father’s company on the East Coast right out of high school to work in sales. After a stint in college, she returned to the industry — however, this time on the West Coast to take over Joy Hollywood’s operations.

“The first two years of me at Joy Hollywood, I decided that after I got Joy Hollywood working like clockwork and revamped the company that I would get into the buyer aspect,” Gordon said. “My blueprint is that I’m buying by category — covering each category each week and keep growing our selection.”

As of right now, Gordon says Joy Hollywood is carrying more than 20 manufacturers with more on the way.

Among the items distributed by Joy Hollywood is the Joyful Pleasure range of glass pleasure products. Although under the same ownership as Joy Hollywood, Gordon says Joyful Pleasure is an entirely separate entity that’s one of the distributor’s main collections.

Joy Hollywood, however, will exclusively distribute the Score’s line of lingerie, which was exhibited at the spring edition of the International Lingerie Show in Las Vegas in April.

“We are (also) in the works of getting Bizarre Video back up and running,” Gordon said. “It will be an interesting company to have under our roof, growing with each quarter.”

While picking up more online affiliates, Joy Hollywood also recently expanded its drop-shipping to include Canada.

“I would like to stress that we wouldn’t be here today if it wasn’t for our team,” Gordon said. “I’ve never seen anybody put as much effort as the team we have now.”


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