educational

The IP Address: Your Internet Identity, Part 2

In Part 1, we looked at how information is able to be transferred from one computer to another because each computer has a unique identity which is called the "Internet Protocol address" or "IP address." Today, we'll see how users can be traced from their IP Addresses, and discuss the privacy implications that this raises:

How Can Users be Traced from their IP Address?
Once an IP address is captured several methods can be used to trace the user. These tools can be found at Network-Tools.com.

• Determine who owns the network: IP addresses are distributed in blocks to network providers or private companies. By searching IP registration databases it is possible to determine who owns an IP address block. Databases are available on the Internet for the Americas, Europe, and Asia-Pacific regions. Sophisticated computer break-ins sometimes include an attempt to erase the IP addresses captured by the log files to prevent this type of lookup.

• Perform a "reverse lookup:" This converts the IP address into a computer name [Example: convert 255.255.255.255 into www.domain.com]. This is used to determine if a computer is part of a registered Internet domain.

• Conduct a Traceroute: When information packets travel through the Internet they pass through several computers in a hierarchical fashion. Normally packets pass from the user to their Internet Service Provider (ISP) until it reaches the user's "backbone" provider. It then transfers to the destination "backbone " provider down to the ISP of the destination computer and finally to the intended recipient. It is often possible to determine an approximate physical location of an IP address in this fashion. It is also possible to determine the computer's ISP and/or network provider even if the computer itself is not part of a domain. This is usually how junk e-mail or "spam" is traced.

• Review domain registration information via the "WHOIS" databases: Domain registration information is available via the Internet by performing a WHOIS on the domain name portion of the computer name [Example: for www.domain.com perform WHOIS DOMAIN.COM to obtain the registration information].

• Search the Internet for the IP address and/or computer name: It is often possible to find matches from users making public postings on discussion boards or from web sites that leave their log files open to the Internet. Of course, web site owners and/or banner networks could have additional non-public information based on activities at their web sites.

Generally, users who have fixed Internet connections (cable modems, private companies, etc.) have fixed IP addresses. Dial-up Internet providers usually give addresses dynamically from a pool when a user dials in to connect (such as a pool of 100 IP addresses per 800 subscribers).

Internal network procedures also affect the amount of information that can be gleaned from an IP address. If a proxy sits between the users and the Internet all of the users appear to come from one computer. In these cases, users can only traced as far as the proxy unless additional information is known. The 'computer names' can also sometimes be used to gather additional information. One major provider's computer names usually include the nearest city of the user. Some networks simply use the e-mail address in the computer name [Example: joe.domain.com has e-mail address joe@domain.com].

Ambiguities in user identification by IP address are reduced by the use of "Internet cookies." These are text files that gives users a unique identity. Cookies would essentially become unnecessary if everyone had fixed IP addresses. A site's privacy policy must also be coordinated with the policies of third parties that capture IP addresses from their site visitors (such as banner ad networks).

Privacy Policy Implications
Today, many privacy policies, both in the public and private sectors, fail to properly explain IP address collection as the collection of personally identifiable information, and many sites have incorrect information concerning this issue. These policies indicate that only a domain name is captured. Some commercial web sites have copied this incorrect information and made it part of their own policy. Other industry privacy policy templates, such as those offered by the Direct Marketing Association and the Information Industry Association, overlook IP address collection.

A site's privacy policy must also be coordinated with the policies of third parties that capture IP addresses from their site visitors (such as banner ad networks). Sometimes the banner ad network's policy is more import since it has the potential to track users across several sites rather than activity at a single site.

Regardless of the implications or your level of vulnerability, understanding IP addresses is a key factor in your online security.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

LoyalFans' Anastasia Pierce Bridges Creator Education, Empowerment and Ownership

Anastasia Pierce beams when she talks about her 26 years in the industry. Full of passionate energy, she clearly doesn’t just work in adult; she loves it.

Women In Adult ·
opinion

Growing Site Revenue Under Ever-Changing Compliance Rules

Over the past year, many merchants have reported earnings that were flat or even a bit down. This is due to three main factors: age verification regulations, click-to-cancel rules, and banks backing away from cross-sales due to regulatory requirements and the rollout of the Visa Acquiring Monitoring Program (VAMP).

Cathy Beardsley ·
opinion

AI Safeguards for Platform Compliance and Trust

If your platform hosts user-generated content (UGC), then you already know protecting your brand is not merely a matter of good design or strong community guidelines. It requires systems that can verify who your users are, filter what they upload and ensure your business stays on the right side of regulators, payment processors and public opinion.

Christoph Hermes ·
opinion

How to Eliminate User Redirects and Improve Checkout Retention

Running an adult site, you work hard to create traffic and make sure your funnel is optimal, with the end goal of getting users to make a purchase. Then, right at that critical moment, what do you do? You send them somewhere else. Not good.

Jonathan Corona ·
profile

Stripchat's Jessica on Building Creator Success, One Step at a Time

At most industry events, the spotlight naturally falls on the creators whose personalities light up screens and social feeds. Behind the booths, parties and perfectly timed photo ops, however, there is someone else shaping the experience.

Jackie Backman ·
opinion

Inside the OCC's Debanking Review and Its Impact on the Adult Industry

For years, adult performers, creators, producers and adjacent businesses have routinely had their access to basic financial services curtailed — not because they are inherently higher-risk customers, but because a whole category of lawful work has long been treated as unacceptable.

Corey Silverstein ·
opinion

How to Build Operational Resilience Into Your Payment Ecosystem

Over the past year, we’ve watched adult merchants weather a variety of disruptions and speedbumps. Some even lost entire revenue streams overnight — simply because they relied too heavily on a single cloud provider that suffered an outage, lacked sufficient redundancy and failover, or otherwise fell short when it came to making sure their business was protected in case of unwelcome surprises.

Cathy Beardsley ·
opinion

Building a Stronger Strategy Against Card-Testing Bots

It’s a scenario every high-risk merchant dreads. You wake up one morning, check your dashboard and see a massive spike in transaction volume. For a fleeting moment, you’re excited at the premise that something went viral — but then reality sets in. You find thousands of transactions, all for $0.50 and all declined.

Jonathan Corona ·
opinion

A Creator's Guide to Starting the Year With Strong Financial Habits

Every January brings that familiar rush of new ideas and big goals. Creators feel ready to overhaul their content, commit to new posting schedules and jump on fresh opportunities.

Megan Stokes ·
profile

Pornnhub's Jade Talks Trust and Community

If you’ve ever interacted with Jade at Pornhub, you already know one thing to be true: Whether you’re coordinating an event, confirming deliverables or simply trying to get an answer quickly, things move more smoothly when she’s involved. Emails get answered. Details are confirmed. Deadlines don’t drift. And through it all, her tone remains warm, friendly and grounded.

Women In Adult ·
Show More