opinion

ANME Day 1: In Tents Man, In Tents

So yesterday, Saturday, July 13, was Day 1 at the biggest show in the sex toy world - ANME - the American Novelty Manufacturers Expo - aka The Founders Show (if you want more info about what ANME is all about, scroll down to my other blog... it's super interesting). It runs for 3 days and believe me, will keep you busy every moment of the day.

And what a show it is! There are three big exhibit spaces that are jam packed with products for every whim, desire, and fantasy. Since the show is three days, I gravitate towards doing one exhibit space a day. Between looking at products, pressing control buttons to test 'em out, having the all important sales teams at the booths show me the latest and greatest, and most of all, nonstop SCHMOOZING, it's about all I can handle. And throw in the yummy, complimentary lunch and nightly cocktail parties, it's all I can do to breathe and sleep. I love it!

So let me raise the tent wall and let you know what I did yesterday in the first of the three exhibit areas: the Exhibitor Tent.

I sauntered through the air conditioned tent to see the thirty eight booths and made sure to stop at nearly every one of them. There were new manufacturers there as the tent was recently added to increase the number of offerings at the show, which was a welcomed and stimulating change, giving buyers a fresh, new crop of vendors eager to add to your stock and inventory.

There were new lube companies looking to crack into the lucrative lubricant business. Tiger Lube and SLYD were the newer ones and Uberlube showed off their standard, clear glass bottled silicone lube to the eager buyers. Fun games were represented by the British company, Creative Conceptions, who lived up to their name by rolling out clever and stimulating games to keep relationships hot and frisky. Who thought board games could spice up relationships but these definitely would.

Tried and true Vibratex was thrilled to continue the re-launch of the trusty Magic Wand. Notice no word "Hitachi" here? Yep! It went bye bye even though the Magic Wand is sill made by the company. With it's beautiful blue trademark colors and crisp, clean packaging, the Magic Wand now sports up-to-date internal technology which makes the best even better. And if you already stock the best selling Magic Wand in your store, now's the time to refresh and restock it even more.

There were lots of newer companies being highlighted at ANME including Zolo masturbators (those with the clever ads), OMG Internationals, Impulse/Closet toys, Rapture BDSM equipment, E.L. Products, and lingerie companies, too.

Of the newer companies, Maia Toys added to their happy-go-lucky colored vibes and toys that are perfect when you want to brighten your day and inner thighs. Seductive shapes and easy to use controls are the highlight of this new toy line.

Masque Sexual Flavors brought their sensual display to promote their best selling product. Wanna know more about Masque? Just scroll down to my infamous product testing blog... they're yum and fun in one easy strip.

Perhaps the most unique and interesting booth was the Crave booth. The Crave is a simple to use, two pronged vibrator with strong separate motors at the tip of each extension which can be used to nuzzle around one's clit... if you're a woman! It's a fun, little vibe that packs a punch. But what made this booth so outstanding? They allowed us journalists to actually BUILD A VIBRATOR in the booth! Yep! A grown-up's version of Build-A-Bear! I couldn't be more thrilled with the opportunity to see one come to life right in front of my eyes, created with my own nimble fingers.

I was guided through the whole process while I picked out my silicone sleeve, plucked a motor unit, delicately lifted the small control button panel, and snagged the USB charger section out of the components bin. I was ready to go. I unscrewed the partially assembled piece, used locktite when I reassembled it, gingerly applied silicone glue to complete the waterproof seal, used a custom made vice on the table to really getitintight, did electrical testing on two of the sections to make sure they were assembled properly, and about 10 minutes later, I had my own Crave vibe that I put together myself! I'll tell ya... it gave me a whole new appreciation of tiny vibrators!

Okay, so needless to say, there's lots more booths here at this July's ANME that I need to cover with products to squeeze, test, turn on, taste, point at and enjoy. There's two more days of fun with two more exhibition spaces to cover so stay tuned for the next updates!

I love my job.

No blog is complete without a JOTB so here it is:

Since I've been looking at dildos, vibrators and other assorted sex toys all day, here it is...

What's 12" long and white?

NOTHING.

See ya tomorrow with a report from the Big Room at ANME.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

The ABCs of POS Systems for Adult Store Owners

What point-of-sale system is best for your adult business? Figuring that out can be frustrating, since the numerous options and acronyms don’t easily translate into a clear checklist of features and benefits you can weigh.

Sean Quinn ·
opinion

How Pleasure Brands Can Leverage Strategic PR Amid Mainstream Media Layoffs

Thanks to the mainstreaming of intimacy products, pleasure brands can now gain broad exposure in all kinds of publications, from Cosmo to Allure to Good Housekeeping. Unfortunately, the economic uncertainty dominating the world and challenging businesses has hit the media sector particularly hard.

Kathryn Byberg ·
profile

WIA Profile: Ruth Arceo

In the beginning, all Ruth Arceo knew was that she dreamed of being a buyer — but when the opportunity presented itself for a career in the adult world, she found she’d struck it rich. Arceo is the lucky lady who gets to pick and choose how to line the shelves at The Pleasure Chest in West Hollywood, California.

Women In Adult ·
profile

CalExotics Founder and CEO Susan Colvin Reflects on Brand's 30-Year Legacy

Thirty years ago, back when there were only hard plastic sex toys in tan and black, Susan Colvin had a vision of what sex toys could be. And so she set out to create her own company, California Exotic Novelties, which for three decades has been a pioneer, continually reimagining and expanding the pleasure products market.

Kim Airs ·
opinion

How to Sell Shoppers on Water-Friendly Toys

From soothing self-care in the bath to the invigorating spray of a shower, water can introduce new dimensions of pleasure, unlock unique sensations and provide a sensual backdrop for intimate exploration.

Carly S. ·
opinion

Why BDSM Furniture and Sex Machines Make an Ideal Match

For BDSM enthusiasts and curious newbies alike, a big part of the fun is discovering and exploring exciting new sensations and scenarios. One way to level up is by combining or layering pleasures you already enjoy, and one surefire way to do that is with BDSM furniture.

Rebecca Weinberg ·
opinion

Tips for Boosting Ecommerce Revenue With Behavioral Insights

At our marketing agency, we focus on using real data to make better decisions for our clients. We believe every action a visitor takes on a website can tell us something important. This helps us shape our strategies and assist our clients in turning casual website visitors into loyal customers.

Lauren Bailey ·
opinion

A Look at the Do's and Don'ts of Gift-With-Purchase Promos

Imagine you’re at a store, deciding between two products with similar packaging, features and pricing. You’re not predisposed toward either brand and you haven’t seen any reviews — but one of them offers, “Free gift with purchase!” Does that win you over?

Vanessa Rose ·
opinion

Tips for Navigating a Completely Remote Job in Sexual Wellness

Anyone working in the sexual wellness and pleasure sector has at some point had to deal with issues like bias against the industry, as well as limited marketing and advertising options.

Bryony Lees ·
trends

Meet the 2024 Class of Up-and-Coming Pleasure Brands to Watch

With each new year that rolls in, new pleasure brands emerge, and 2024 is no exception. Already this year, a slew of new entrants are rapidly gaining traction and recognition via social media, among retailers and distributors — and most importantly, end consumers.

Show More