Magic Wand — Reinventing a Classic

Alex Glass

The Magic Wand, the iconic personal massagers for more than 30 years, unveiled a new look at the International Lingerie Show.

The Magic Wand has been recommended by sex therapists since the 1970s.

The Magic Wand is one of those rare products that defy the odds. It’s been around for decades, with few visible changes to its workhorse appearance, yet it remains an undisputed best seller.

“We are very excited about the updated brand look and new packaging, as well as about our new consumer website,,” says Shay Martin, vice president of Vibratex. “We are humbled to be the stewards of such an effective vibrator and to have the opportunity to continue to provide this best-selling brand to our retail partners.”

Vibratex has been the sole authorized import agent of the Hitachi Magic Wand for more than a decade. With the launch of the latest-generation Magic Wand, the company said it is gearing up to further support and expand the brand with retail partners.

“While many have tried to imitate the Magic Wand, it has never been equaled in power, quality, durability, or consumer satisfaction,” Martin said. “And, with today’s updates in look and feel, as well as an even stronger construction, we expect consumer demand for the Magic Wand to continue to expand. It is a privilege to be leading a brand that has such a dedicated fan following of satisfied consumers, who rely on the Magic Wand to provide pleasure, day after day, year after year.”

As part of Vibratex’s ongoing distribution partnership with Eldorado, the distributor announced that it will begin shipping the updated Hitachi Magic Wand in June.

In the company’s press release, Eldorado noted that the revised product features a new look, packaging face-lift and new circuitry — making it more durable and reliable. Like the original, the updated Magic Wand is solid and comes with a one-year warranty.

Eldorado said the exclusive deal is part its continuing commitment to help its customers keep their competitive edge in the marketplace with unique products that are in high demand.

“The Magic Wand is one of our most successful products. We’re proud to partner with Vibratex and honored to have the cherished Magic Wand in our offerings,” Eldorado CEO and founder Larry Garland said.

The Magic Wand is one of those rare products that defy the odds. It’s been around for decades, with few visible changes to its workhorse appearance, yet it remains an undisputed best seller. Men and women who own one give it rave reviews: five stars, capital letters and exclamation points — and they typically buy a new one if their old one ever dies, usually after years of trusted service.

Today the Magic Wand is stronger than ever. It is solid and durable, providing years of powerful, satisfying vibrations, and it comes with a one-year warranty. There’s a reason it’s America’s trusted choice for a personal massager.

A quick look through old photographs shows the Magic Wand’s journey into Americans’ hearts, minds and muscles.

Today’s Magic Wand has received a packaging face-lift, and is even more durable and reliable, thanks to its new switch.

The Magic Wand is an electrical personal massager that provides deep, strong vibrations for a satisfying massage. Rather than batteries, it uses power via an electrical plug — part of what makes it so powerful. It never runs out of power and is always ready to go! The Magic Wand is designed for a United States 110–120V / 60A power source, and is not safe to use with any other power source or adapter. It is available for sale in the U.S. and Canada.

The Magic Wand creates firm, powerful massaging vibrations through its firm, smooth, tennisball size head. It has two satisfying frequencies: I) 5,000 and II) 6,000 vibrations per minute. The Magic Wand is approximately 12 inches long, and about 2¼ inches wide across its vibrating head. It weighs in at a sturdy 1.2 pounds — a powerful and reliable workhorse that is by no means a lightweight!

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