opinion

The Next Four Years

It was Election Day in America, November 6th, 2012 — an historic date that will determine the course of the next four years and beyond. I did my part by voting and then watched the live action unfold on television, joining countless observers around the world, all eagerly waiting to see which candidate would prevail.

According to most pollsters, the ad-weary electorate seemed evenly split right up until the moment, making “who showed up at the polls” a critical factor that could swing the popular vote one way or another — pushing either hopeful over the top to victory.

The two candidates, sitting President Barack Obama, a liberal Democrat with a progressive vision of society; and his opponent, former Mass. Governor Mitt Romney, a Republican business leader with strict conservative values, are facing off over an agenda that pits two distinct ideologies against each other in a battle of philosophical, pragmatic and practical approaches towards solving the same problems of the day.

The former needs four more years to solidify his initiatives, while the latter claims that the country cannot afford to continue down its current path and wishes to turn back the hands of time. Both candidates are essentially two sides of the same coin however, as government’s day to day functions remain largely unchanged regardless of whose portrait is hanging on a bureaucrat’s office wall.

While there is no lack of industry speculation about a given politician’s motives, much of it over simplifies the equation to “a vote for a Democrat is a vote for porn,” but no serious political party is going to come out as being friendly to adult entertainment.

The Republican platform was, however, recently updated to include a call for increased porn prosecutions…

By the end of the day, it became clear that the President had his lease renewed on 1600 Pennsylvania Avenue for another four years — a result that doubtlessly raised a collective sigh of relief for the adult entertainment industry — which feared finding itself under the cross-hairs in the wake of a Republican victory.

News of the Obama win spread quickly, with Twitter reporting a massive traffic spike to 327,000 politically-related tweets per minute at around 11 p.m., when word of the re-election began spreading. Another interesting social media statistic reveals that Obama’s team out-tweeted the Romney campaign by 8-to-1 — illustrating the latter’s lackluster engagement with a significant number of voters and fostering the notion that the Republican Party is made up of old, out-of-touch white guys that just don’t get it…

It was a very close race, with the electoral count balanced throughout much of the evening, while the popular vote often favored Romney. In the end, the Electoral College handed the win to Obama — but it was by no means an overwhelming landslide.

The evenness of the race means that no candidate could claim a clear mandate, especially when it comes to social issues, such as freedom of speech — and your ability as an adult to enjoy “adult entertainment.” In other words, the more things change, the more they remain the same: so keep your head down, do the right thing, and you should be OK for the foreseeable future.

It is hoped that the President will find better uses for federal resources than to engage in a campaign to “clean up” a perceived moral turpitude that a vocal minority of zealots seeks to impose its Puritanical will over. It is not the role of government, but that of the free market, to regulate such matters — and this notion may have influenced a portion of the electorate in its vote.

Even if you are not an American, if you are involved in the adult entertainment industry, you have an interest in how U.S. administrational changes impact the business.

Although much has been made about factors such as beefed-up enforcement of the 18 USC ‘2257 recordkeeping requirements or bolstered intellectual property laws, issues including evolving banking regulations could also arise as a result of the election.

For example, many merchants have faced increased scrutiny over the past few years when dealing with financial institutions, such as having to provide proof of identity documents as part of a process called “Know Your Customer” (KYC). Touted as being an anti-money laundering and anti-terrorist tool, this darling of the Obama administration is used for tracking your money around the world for the purposes of tax collection.

There are few safe havens from KYC, its cousins and descendents, and it is likely this federal cash cow will continue, adding complexity to many company’s tax strategies, wherever their offices are located.

Beyond the national elections, Los Angeles County voters passed “Measure B” — a move that has a significant impact on the adult entertainment industry, as it requires performers to use protective gear against blood-borne pathogens, a.k.a. condoms in porn.

The specter of bio hazard suit clad porn performers may be a new niche, but it’s safe to say that is one that has limited consumer appeal and forms an untenable situation for producers. If left to stand, the law could cause an exodus of adult production houses to another region.

This will provide employment for attorneys and moving companies, but that isn’t necessarily the type of job creation that Americans were hoping for in the next four years.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

How to Draw in and Retain High-Spending Fans

One of the biggest misconceptions in the creator economy is that follower count determines revenue. Many creators assume the path to higher earnings is simply more traffic, subscribers and views. In reality, it’s common to see a tiny fraction of fans responsible for the majority of spending.

Alex Lirette ·
profile

Essence Protection Brings Specialized Coverage to Adult Retail

For adult businesses, swimming against the mainstream current makes it hard to find an insurance company that can keep up. One company is aiming to change that.

Colleen Godin ·
opinion

Balancing Growth and Audience Loyalty as a Creator

When creators who have been around a while feel the pull to explore something new, a quiet fear often creeps in: What if growth and evolution end up costing me the audience I worked so hard to build?

Megan Stokes ·
opinion

How Retailers Can Get the Most Out of Trade Shows

Trade shows offer something that catalogs and online browsing can’t match. Seeing, touching and discussing products in person gives you a better sense of how they might perform in your store.

Rin Musick ·
profile

NakedBakers on Stirring Up Flavor, Fantasy, and a Winning Moment

When NakedBakers heard her name announced as Female Streamer of the Year at the 2026 XMAs, she froze for an instant, caught between disbelief and pure joy.

Jackie Backman ·
opinion

How Promoting Wellness Fuels Retail Growth in Uncertain Times

My PR and marketing work helping adult brands, performers and platforms reach audiences has made one thing very clear. The brands most likely to succeed in the current economic, political and social climate are the ones marketing more than just sex.

Hail Groo ·
profile

Chaturbate's Emely Zuniga Talks Show Floor Magic and Creator Care

During industry events, you’ll likely find Zuniga gliding through the room, greeting creators, checking details and making sure everyone around her feels taken care of. With her colorful red hair, perfectly done nails and an easygoing, “work bestie” demeanor that instantly puts people at ease, she thrives in the fast-paced environment of conferences and trade shows.

Jackie Backman ·
opinion

How Pleasure Brands Can Capture Attention Through Press Trips

In many industries, press trips are considered desirable but optional — a bonus rather than a core element of a brand’s marketing strategy. In sexual wellness, however, they are essential.

Bryony Lees ·
opinion

What to Know About Deepfakes, Likeness Rights, and Digital Consent

AI is reshaping virtually every sector of the global economy, and the adult industry is no exception. Many adult companies have already explored or adopted AI in content production, and surveys indicate that around 65% have considered implementing AI technologies in their operations.

Christoph Hermes ·
opinion

Key Strategies for Adapting to Stricter PCI Compliance Standards

When it comes to PCI compliance, the days of simply filling out some paperwork and answering a few questions are gone. A casual approach is just not viable anymore.

Jonathan Corona ·
Show More