I’ve missed the EU shows the past few years – ironic, because it all started for me at the first Eurowebtainment Berlin Show back in 2001 and I’ve always enjoyed great productivity there. There is still immense opportunity in the European markets, especially as they come together within the Euro Zone and develop more commonality in terms of payments and financial communication. Cultural considerations across the continent are still an important factor in your business decisions, but conversion is becoming better and easier for the Merchant and most convenient for the user.
One of the foundations of a successful e-commerce profit model centers on the impulse purchase, and while credit card adoption continues to grow across Europe, a majority of EU users still cannot or will not use a credit card online. Credit cards may remain the most popular payment methods for program owners, but certainly other methods have grown in popular use the last few years. Direct Debit for one, but also all the virtual account types and cash payments.
While credit card billing in Europe can certainly produce significant joins, revenue and profits, in a market that will grow larger that the US market in short order, less than 30% own a credit card, and even fewer surfers will actually use one for personal expenditures online - it’s just the way things are.
I’ll be at the Amsterdam and Prague shows over the next week and a half, and I love to talk about traffic and conversions by all methods possible. You know I am generous with knowledge and contacts and an important fact to remember is that these joins are already in your current traffic. If you offer only credit card payment these surfers are unable to pay you – and regardless of what anyone may claim - no matter what processor you are using, only a combination of billers can convert all your traffic – if you are using only one or two billers, you are unable to convert all the possible transactions in your traffic because you have surfers unable to join.
I can offer a menu of solutions for you to choose from, the best value proposition in the adult space, and tell you how best to combine billers in your cascade - If you just add these payment methods to your already existing solutions – the missing elements in your billing mix - you can significantly increase your global revenue.
I can tell you how to do it. Write me to meet in Amsterdam and Prague and join the V3 Webmaster Access billing panel on Sunday. Convert every possible user. Don't let any joins escape.
Write me for details and let’s meet at the EU shows!