opinion

Social Ad Network Marketing Working?

The reviews are in - and they're still mixed!  Are you getting results from your Google, Facebook and Twitter advertising? Is it worth the investment, or is social ad network marketing a bust?

A lot of marketers believe that when you build up an official presence in one area and find success, that you should also find success in advertising within that same market.  Unfortunately, that's not always the case.  While many marketers have seen the proof of that theory in-action with Google search engine listings and Google AdWords advertising, not nearly as many have seen joint success between Facebook fan pages and Facebook Ads or Twitter accounts and Twitter advertising.

I really like the information I get from eMarketer.com.  Among many other points, I saw that because of the huge success to marketers who have used Google AdWords over the years, many have had high hopes they will see similar results with Google+. Sadly, the experts believe that because of the social networking similarities between Google+ and Facebook, Google+ advertising will ultimately have all of the same drawbacks and benefits experienced with Facebook advertising.  The problem, it seems, is not just in the type of people who use social networking, but the behaviors of those individuals.

In a study published by the people behind EyeTrackShop, [can you believe they are an online eye-tracking solutions firm?], well, they tracked the eye movements of participants in Sweden on a typical Facebook newsfeed layout with advertising placed in the right-hand column of the page.  They also tracked the eye movements of the same participants on a mock-up of a Google+ newsfeed layout with advertisements similar to those seen on Facebook in the right-hand column.  Google+ does not currently feature ads, but EyeTrackShop added them in the mock-up so they could simulate and track user behavior.

The users viewed both pages in much the same fashion, keeping their focus primarily on the center of the page and then moving to the left first, and then the right where the ads were located.  According to revenue estimates from eMarketer.com, Facebook will receive as much as $4 billion in ad revenue worldwide, so if Google copies this same format it could yield similar results. However, with the right-hand column being viewed last, Google+ might want to consider placing ads in the left-hand column instead.  plus.google.com

Real Results: Tracking Social Network Ad Engagement

Tracking the eye movements of typical social network users is one thing, but tracking the engagement of those users within the social ad network is another.  How many of those users are clicking on the advertisements or interacting with the advertising brands in some fashion?  Share your real-world experience and results…

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Sophia Locke Talks Second Acts and Self-Love

Sophia Locke has the kind of presence that instantly makes you want to lean in. She’s confident, effortlessly glamorous and exudes sincerity. Chatting with her feels like catching up over lattes with your best friend — who happens to casually drop that she’s filming three Adult Time features next month.

Jackie Backman ·
opinion

The Hidden Cost of Letting Retail Define Pleasure Brands

Not long ago, spotting vibrators and lubricants at a national chain like Target or CVS might have raised eyebrows. Now, it’s almost expected.

Rin Musick ·
profile

Reese Rideout Looks Back on a Career Written in Stardust

With his sculpted features and leading-man charisma, Reese Rideout looks like he would be at home in a Marvel blockbuster — or at least a stylish slasher flick where he plays the crafty guy who makes it all the way to the final act.

Jackie Backman ·
profile

WIA Profile: Kelsey Harris

At sister distribution brands Nalpac and Entrenue, one woman is in charge of leading customers in the right direction: Director of Sales Kelsey Harris. Since Michigan-based Nalpac took the reins of Arizona’s Entrenue, Harris has led both sales teams from her home base in Oakland County, Michigan.

Women in Adult ·
opinion

How AI Helps Creators Focus More on Creating

Being a content creator today is about a lot more than just content. It’s about marketing, scheduling, analytics and writing — a lot of writing. Whether it’s sexy captions, subscriber newsletters or the perfect social post, words matter.

Megan Stokes ·
opinion

The Art of Faceless Brand Building

When I first began working as a content creator on streaming platforms, I made a conscious choice to take an unconventional path. I decided I would always keep part of my face off-camera: I don’t show my eyes. Instead, I rely on a smile, a gesture and the overall atmosphere.

Pussylovekate ·
opinion

Rebranding Sexual Wellness Through a Self-Care Approach

As most of us in the industry already know, sexual wellness remains the black sheep of self-care. Discussions about wellness glorify meditation apps, skincare routines and workout regimens — but mention masturbation or using a sex toy, and most people shy away from the topic.

Hail Groo ·
profile

WIA Profile: Leah Koons

If you’ve been to an industry event lately, odds are you’ve heard Leah Koons even before you’ve seen her. As Fansly’s director of marketing, Koons helps steer one of the fastest-growing creator platforms on the web.

Women in Adult ·
opinion

Why Sex Toy Innovation Isn't What Shoppers Want Right Now

During my first year in the industry, the luxury vibrator on shelves was LELO’s Gigi, priced at $109. It was made with high-quality silicone, boasted an ergonomic design, a travel lock and a warranty. Soon after, Je Joue released its first product, SaSi, which employed “rolling ball” movements to simulate oral sex.

Sarah Tomchesson ·
opinion

What France's New Law Means for Age Verification Worldwide

When France implemented its Security and Regulation of the Digital Space (SREN) law on April 11, it marked a pivotal moment in the ongoing global debate surrounding online safety and access to adult content.

Corey D. Silverstein ·
Show More