profile

FixSation Brings Couples the We-gasm

Tiffany York has redefined the couples’ vibrator with an invention to bring couples to “we-gasm.” FixSation is a non-penetrating device worn by women during sex.

It is a combination of lingerie and vibrator, which has an ergonomically correct design to fit between two bodies to use a partner’s pressure and not obstruct penetration. The rechargeable vibe is made with medical grade materials and comes with a warranty.

It is a combination of lingerie and vibrator, which has an ergonomically correct design to fit between two bodies to use a partner’s pressure and not obstruct penetration.

“Through no fault of me or my husband, we had a difficult time reaching climax simultaneously,” York said. “Not to mention that when — or should I say if — I got there I wanted it because of him and to share the experience together. I tried several toys, however they proved distracting, an unnatural addition to the bedroom — plus they just didn’t work. I fell in love with the wearable vibe concept, but internal placement in addition to my husband proved to be too much. Because I couldn’t find anything on the market to suit my own needs, I invented the FixSation to help the millions of other women in this exact situation.”

York told XBIZ that the shape of a computer mouse inspired her first design of the FixSation, which she molded from Play-doh and modified to fit the space between two bodies.

FixSation’s non-invasive, rechargeable couple’s vibe is ergonomically designed to cradle the woman’s anatomy and fit flush against the man’s pelvis. Its curved exterior utilizes partner pressure and movement for concentrated friction and vibration on the clitoris, while still allowing for uninterrupted penetration.

The couples’ vibe is secured in place by a backless, crotchless panty companion featuring removable bands that slide through the side chambers of the FixSation and fasten to the backside of the panty.

York said that the FixSation is distinctly a couples’ toy because it requires the movement between two partners.

“People like the pleasure of a vibrator because they’re controlling it — not specifically because of the vibe’s speed or intensity,” York said. “FixSation uses the movement between two partners to stimulate, providing clit stimulation on top of penetration.”

According to York, a reason why 75 percent of women don’t achieve orgasms from sexual intercourse is lack of clit stimulation that results from a natural gap between overlapping bodies.

She says, “Men say vibration is not that big of a draw but the woman gets wetter and warmer. He’s benefitting from her being more turned on. FixSation is not meant to be used alone — it’s not just for clit stimulation. It’s a combination of factors like extra pressure and closing the gap between male and female anatomies.”

The name FixSation derives from the combination of the words “fixate” and “sensation,” essentially calling on couples to “fixate on the sensation,” York said.

With a background in business, York is a former high school teacher who owned a single vibrator before founding FixSation, she said. Through extensive research, York traced down a major manufacturer to produce FixSation and tapped a mainstream design company for its packaging.

“I picked a great company and raised the capital with friends and other investors, who all showed confidence in the product,” York said. “It’s approachable from all levels whether you’re a novice or experienced consumer.”

Although well-received by connoisseurs, including porn stars, York said she designed FixSation with the timid housewife in mind.

“It appeals to both,” York said. “It’s nice to see that fans range from the Midwest housewife that can’t even say the word ‘sex toy’ to the porn star.”

According to York, FixSation also recently caught the eye of reality star Karen Gravano of VH1’s “Mob Wives,” who hosted a FixSation Soiree —the company’s adaptation of a pleasure party that offers a product presentation, games, trivia and entertainment.

FixSation has been on the market since December and has since been picked up by distributors, including Entrenue.

“Fixsation is more comfortable and less cumbersome than many other hands-free vibrators on the market, and when I saw its thoughtfully slender and curved shape I knew it would be a hit,” said Lisa Mazurek, Entrenue brand and marketing director. “It’s fully adjustable and customizable to fit all shapes and sizes and it’s made to fit flush with her partner’s pelvis. Couples can control how much vibration she feels with a mere change in movement, and it doesn’t get more intimate and convenient than that.”

Distributor Planet Earth Logistics offers FixSation in Europe, and major retailers Adam & Eve and Eden Fantasy’s also carries the product.

The future of FixSation includes plans for a nextgeneration design of the flagship product that will have a remote control, and new color options, as well as different vibration modes and function.

York says the company also plans to expand into lingerie and “flirty” apparel styles, in addition to lubes, lotions and potions to complement the toys.

“The series of toys will follow the same concept,” York said. “We already have about four different renditions of it.”

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Why BDSM Furniture and Sex Machines Make an Ideal Match

For BDSM enthusiasts and curious newbies alike, a big part of the fun is discovering and exploring exciting new sensations and scenarios. One way to level up is by combining or layering pleasures you already enjoy, and one surefire way to do that is with BDSM furniture.

Rebecca Weinberg ·
opinion

Tips for Boosting Ecommerce Revenue With Behavioral Insights

At our marketing agency, we focus on using real data to make better decisions for our clients. We believe every action a visitor takes on a website can tell us something important. This helps us shape our strategies and assist our clients in turning casual website visitors into loyal customers.

Lauren Bailey ·
opinion

A Look at the Do's and Don'ts of Gift-With-Purchase Promos

Imagine you’re at a store, deciding between two products with similar packaging, features and pricing. You’re not predisposed toward either brand and you haven’t seen any reviews — but one of them offers, “Free gift with purchase!” Does that win you over?

Vanessa Rose ·
opinion

Tips for Navigating a Completely Remote Job in Sexual Wellness

Anyone working in the sexual wellness and pleasure sector has at some point had to deal with issues like bias against the industry, as well as limited marketing and advertising options.

Bryony Lees ·
trends

Meet the 2024 Class of Up-and-Coming Pleasure Brands to Watch

With each new year that rolls in, new pleasure brands emerge, and 2024 is no exception. Already this year, a slew of new entrants are rapidly gaining traction and recognition via social media, among retailers and distributors — and most importantly, end consumers.

profile

WIA Profile: Sarah Franson

When you do what you love, they say, you’ll never work a day in your life — and when your job involves educating the masses about sex toys, it’s hard not to love what you do.

Women In Adult ·
profile

Popsi Lingerie CEO Sam Golshan Discusses Brand's Growth, Mission

Lingerie: a sexy French word for an alluring little something to spark things up in the bedroom, teasingly wear out to clubs, dress up in to celebrate a special occasion or just wear under everyday clothes to feel excited and desirable.

Kim Airs ·
profile

Honey Play Box's Joreail Armstrong Reflects on Company's Growth

Today, Armstrong serves as business development manager for boutique sex toy brand Honey Play Box, but he began his role there as a one-man marketing department, assisting CEO Shirley Wang with nearly every aspect of launching the brand.

Sofia Barrett-Ibarria ·
opinion

How Awareness Revolutionized Materials Used in Pleasure Products

Today’s manufacturers and consumers are material-savvy, giving rise to pleasure products that are safe to use, beautiful to look at, high-quality and even environmentally responsible.

Eric Lee ·
opinion

How Sex-Ed Lays the Groundwork for Well-Informed Shopping

We often do some research before making purchases, whether by delving into a company’s background, exploring specific products or simply making sure we understand how to use something before we buy it.

Nathan Hammerle ·
Show More