educational

How Touched Are You?

If you run a website, whether or not it’s a mobile website, it’s almost certain that mobile users are accessing it; and likely doing so in rapidly increasing numbers. Many of these mobile users are using touch-sensitive devices, without a mouse or other means for interactive input, except for a finger or stylus.

This of course imposes additional design considerations on modern websites, where a mouse click is not the only form of input — and where some new factors come into play.

Although serving touch-enabled users adds an additional layer of complexity to the designer’s task, the process is eased through careful layout, CSS media queries and other techniques.

For example, when many designers think of size in relation to web design, they think of screen size or display resolution and the need to choose between fixed or fluid layouts to suit specific devices, displays and platforms — but with touch screen technology, size and scale play other important roles.

Navigational metaphors, such as buttons, may be many times larger than their desktop counterparts; which is an especially important consideration for fat-fingered users as well as other portions of the adult content market, which includes older consumers with failing eyesight, as well as surfers who may be impaired by drugs or alcohol while viewing porn.

In any case, making the target as big and clear as possible is vital; and consequently, other page elements, such as text and icons, must also be appropriately scaled.

Be sure to provide adequate spacing between buttons and other elements, as well.

While we’re on the subject of buttons, it’s important to note that CSS “hover” states (i.e., ‘a: hover’), are poorly supported by current touch screen devices; so this drastically complicates things like drop-down menus and non-obvious hyperlinks that depend upon a hover action to indicate that they are links, or to provide other functions, such as a pop-up help window, etc.

You may be able to mitigate many of these limitations through slick scripting, but it’s perhaps better to revisit (and reprioritize if necessary) your site’s navigational structure; simplifying top-level choices and relegating the least used links to a site map page, rather than relying upon drop-down boxes or other multi-level menu tools.

Image based drag-and-drop metaphors, along with touch gestures commonly used on Smartphones, such as a pinch or swipe of an iPhone’s screen, are particularly well suited to touch — as are contextual navigation elements dynamically generated based upon the user’s unique path through your site. This technique can dramatically streamline menu choices or other “housekeeping” overhead, such as unnecessary includes. For example, substituting navigational breadcrumbs for a full menu system while browsing subpages, speeds up and simplifies the user experience without harming functionality.

If it comforts you to think in absolutes, the iPad offers a 1024x768 display that should be a familiar developmental territory, that is well suited to a 960px grid layout and serves as much of a “one size fits all” approach today, as it has for a number of years now and is a comfortable fit on many touch enabled devices.

Beyond that approach, consider that most people are right-handed; and as such, will tend to grasp phones, tablets and other devices with their left hand — you may want to consider moving any typical left-of-page menu bars to the right side of your page, using conditional style sheets if desired.

Remember, many of these devices have both landscape and portrait viewing modes, so this too needs to be taken into consideration.

Although serving touch-enabled users adds an additional layer of complexity to the designer’s task, the process is eased through careful layout, CSS media queries and other techniques far beyond the scope of this article.

For now, it’s enough to raise awareness of the peculiar needs of this growing audience, and to offer you some proven techniques for better serving them. Stay tuned for more ….

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

WIA Profile: Lainie Speiser

With her fiery red hair and a laugh that practically hugs you, Lainie Speiser is impossible to miss. Having repped some of adult’s biggest stars during her 30-plus years in the business, the veteran publicist is also a treasure trove of tales dating back to the days when print was king and social media not even a glimmer in the industry’s eye.

Women in Adult ·
opinion

Fighting Back Against AI-Fueled Fake Takedown Notices

The digital landscape is increasingly being shaped by artificial intelligence, and while AI offers immense potential, it’s also being weaponized. One disturbing trend that directly impacts adult businesses is AI-powered “DMCA takedown services” generating a flood of fraudulent Digital Millennium Copyright Act (DMCA) notices.

Corey D. Silverstein ·
opinion

Building Seamless Checkout Flows for High-Risk Merchants

For high-risk merchants such as adult businesses, crypto payments are no longer just a backup plan — they’re fast becoming a first choice. More and more businesses are embracing Bitcoin and other digital currencies for consumer transactions.

Jonathan Corona ·
opinion

What the New SCOTUS Ruling Means for AV Laws and Free Speech

On June 27, 2025, the United States Supreme Court handed down its landmark decision in Free Speech Coalition v. Paxton, upholding Texas’ age verification law in the face of a constitutional challenge and setting a new precedent that bolsters similar laws around the country.

Lawrence G. Walters ·
opinion

What You Need to Know Before Relocating Your Adult Business Abroad

Over the last several months, a noticeable trend has emerged: several of our U.S.-based merchants have decided to “pick up shop” and relocate to European countries. On the surface, this sounds idyllic. I imagine some of my favorite clients sipping coffee or wine at sidewalk cafés, embracing a slower pace of life.

Cathy Beardsley ·
profile

WIA Profile: Salima

When Salima first entered the adult space in her mid-20s, becoming a power player wasn’t even on her radar. She was simply looking to learn. Over the years, however, her instinct for strategy, trust in her teams and commitment to creator-first innovation led her from the trade show floor to the executive suite.

Women in Adult ·
opinion

How the Interstate Obscenity Definition Act Could Impact Adult Businesses

Congress is considering a bill that would change the well-settled definition of obscenity and create extensive new risks for the adult industry. The Interstate Obscenity Definition Act, introduced by Sen. Mike Lee, makes a mockery of the First Amendment and should be roundly rejected.

Lawrence G. Walters ·
opinion

What US Sites Need to Know About UK's Online Safety Act

In a high-risk space like the adult industry, overlooking or ignoring ever-changing rules and regulations can cost you dearly. In the United Kingdom, significant change has now arrived in the form of the Online Safety Act — and failure to comply with its requirements could cost merchants millions of dollars in fines.

Cathy Beardsley ·
opinion

Understanding the MATCH List and How to Avoid Getting Blacklisted

Business is booming, sales are steady and your customer base is growing. Everything seems to be running smoothly — until suddenly, Stripe pulls the plug. With one cold, automated email, your payment processing is shut down. No warning, no explanation.

Jonathan Corona ·
profile

WIA Profile: Leah Koons

If you’ve been to an industry event lately, odds are you’ve heard Leah Koons even before you’ve seen her. As Fansly’s director of marketing, Koons helps steer one of the fastest-growing creator platforms on the web.

Women in Adult ·
Show More