educational

Tutorials for Traffic Building

Stephen Yagielowicz

When discussing “Tutorials for Traffic Building,” it is easy to assume that we mean “Here is a guide on ‘How to Build Traffic,’” but in this case, the tutorial is one that you produce, targeting your audience with the intention of increasing site “stickiness” and building visitor volume.

While online tutorials are often thought of as a means of describing technically complex processes, such as the latest Photoshop techniques, web hosting and scripting setups and more, they can also be used to explain relatively simple processes, with a dose of the operator’s persona thrown into the mix.

Why not use a featured model to guide prospects through the process — providing an awesome opportunity to encourage those recurring three-month signups.

One easy example is a video guide to your website, displayed in a sidebar or other prime location. These tutorials can be seen as extensions of your tour that combine the best of a video trailer with a step by step outline of your offer’s more salient points.

This is an especially good way of explaining a site’s complex navigational metaphor while reinforcing a chosen model’s personality and “sex appeal.”

For example, some users may be confused about your join page options or the process of filling out and submitting the membership signup form. Why not use a featured model to guide prospects through the process — providing an awesome opportunity to encourage those recurring three-month signups…

Tutorials are also valuable when used as content, particularly when that content holds appeal to your target audience. For instance, a tutorial on “How to Give a Good Blowjob,” could be a great draw for a blowjob site, once optimized for search engine indexing and then marketed via the best channels.

Your imagination is the only limiting factor — and this applies to the technology you use as well. For example, video is not the only option: animated screencasts showing cursor movements and required mouse clicks will effectively guide users through join and other processes, with text overlays rendered on the fly, in the user’s native language, via automated translation.

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