educational

Counting On Counters, Part 2

In our first installment, we looked at the underlying reasons for, as well as the steps involved in setting up, a free "counter" to measure traffic flow into, around, and out of, your adult Web site. This time we'll take a look at some of the information available as a result of this installation, what it means to you, and whether or not it's worth it.

I wanted to see how well the SexTracker and XXX Counter would actually perform in a "real world" situation, and whether or not they provided any real value beyond basic traffic flow analysis (quite a worthwhile enough function). I personally use a custom version of the well-regarded WebTrends software for traffic analysis on my own sites, and I am delighted with it, so I was looking for a "guinea pig" of sorts, and I found one:

Like many of you, I've been following along with Ayrora as she builds her new site, evolving it from a free site, to an AVS site, and ultimately into a new amateur pay site. One thing that I didn't see on her site though was a counter - a visible mainstay of many free and amateur sites. A brief conversation revealed that she was not yet monitoring her site's traffic, and she agreed to install and test both the SexTracker and XXX Counters (from a newbie's perspective) at her site — here's what we found:

Checking the Numbers
Ayrora read through my previous "counters" article and followed the instructions to set herself up with the necessary accounts. She found that installation of the counter scripts was simple and straightforward. While her site is brand new and doesn't receive a ton of traffic (yet), there is enough action to take a workable snapshot of her site's activity, and so after leaving the two counters up for a few days, she went over to the SexTracker Webmaster's area and entered in her account number and password.

She was greeted by an attractive, information packed graphical display of all of her site's activity, along with several viewing and information display options. An online guide helped to make sense of the graphed figures, but was not as complete as it may have been, and offered no advice on ways to actually use her newfound traffic information.

Comparing the results of the two counters showed that they were in agreement — not surprising since they are both products of the same company. The XXX Counter was the "easiest" to use, as it only provided the most relevant information, including a "live" impression tally on the counter graphic itself; handy for knowing the total number of visitors to your page, but only slightly more useful than a basic old-style "hit counter" (which, by the way, won't bleed traffic from your site).

Overall, Ayrora liked the "power" to shape her site's traffic flow that all this information would provide; yet the mechanics of applying this knowledge were elusive. Still, she is a determined Webmistress who promises results — and one of us will write a future article on how she did it!

Some Final Thoughts
While these counters can deliver a world of valuable information directly to your desktop, they require a fair degree of knowledge to be truly useful. While I may question some of the advice given during the setup procedures, such as putting your counter at the very top of your Web pages (ostensibly to get the most "accurate" results, but far more likely to simply increase your traffic "bleed"), and their recommendation to let other Webmasters (and surfers) see your site statistics by not password-protecting them, the SexTracker counter is a welcome addition to the Webmaster's toolbox.

As far as the "XXX Counter" is concerned, the stats it provides are essentially redundant to those provided by SexTracker, but are simpler, and may well be enough for many novice Webmasters. Its biggest benefit may be as a traffic source since it is for all intents and purposes, a glorified "Top List" - but one that is easy to participate in when you sign up for your SexTracker account. The little "XXX" button you will put on your page WILL bleed a good deal of traffic from your site, so its use may be something to avoid.

And speaking of counter graphics, there is one more area of serious concern for those using the SexTracker service: the hardcore nature of many of their graphics. While I realize that they are striving to make the most "clickable" button in the allotted space, their blatantly hardcore content is unsuitable for non-age verified environments. For example, the ever-popular "farm girl fucking an ear of corn" counter button is really un-cool, even if it IS entertaining:

Just as displaying explicit photos and banners outside of your age-verified member's area is unwise, so might the use of this counter on your home page etc, be unwise. While you are not likely to face an obscenity prosecution based solely on your choice of counter, it is a prudent area for your consideration nonetheless.

I'll not pretend to fully understand all of the varied programs and options, nor how most sites could benefit from the traffic that SexTracker can send - although given the huge volume of surfers that flow through their site, there is little doubt that the most highly ranked sites will benefit nicely. I will say however that for Webmasters who are short on cash or technical skills (assets required for a more robust server-based stats package), using the SexTracker counter and related services can pay off. Try them yourself and see!

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

WIA Profile: Leah Koons

If you’ve been to an industry event lately, odds are you’ve heard Leah Koons even before you’ve seen her. As Fansly’s director of marketing, Koons helps steer one of the fastest-growing creator platforms on the web.

Women in Adult ·
opinion

What France's New Law Means for Age Verification Worldwide

When France implemented its Security and Regulation of the Digital Space (SREN) law on April 11, it marked a pivotal moment in the ongoing global debate surrounding online safety and access to adult content.

Corey D. Silverstein ·
opinion

From Tariffs to Trends: Staying Resilient in a Shaky Online Adult Market

Whenever I check in with clients these days, I encounter the same concerns. For many, business has not quite bounced back after the typical post-holiday-season slowdown. Instead, consumers have been holding back due to the economic uncertainty around the Trump administration’s new tariffs and their impact on prices.

Cathy Beardsley ·
opinion

Optimizing Payment Strategies for High Ticket Sales

Payment processing for more expensive items, such as those exceeding $1,000 per order, can create unique challenges. For adult businesses, those challenges are magnified. Increased fraud risk, elevated chargeback ratios and heavier scrutiny from banks and processors are only the beginning.

Jonathan Corona ·
profile

WIA Profile: Lexi Morin

Lexi Morin’s journey into the adult industry began with a Craigslist ad and a leap of faith. In 2011, fresh-faced and ambitious, she was scrolling through job ads on Craigslist when she stumbled upon a listing for an assistant makeup artist.

Women In Adult ·
profile

Still Rocking: The Hun Celebrates 30 Years in the Game

In the ever-changing landscape of adult entertainment, The Hun’s Yellow Pages stands out for its endurance. As one of the internet’s original fixtures, literally nearly as old as the web itself, The Hun has functioned as a living archive for online adult content, quietly maintaining its relevance with an interface that feels more nostalgic than flashy.

Jackie Backman ·
opinion

Digital Desires: AI's Emerging Role in Adult Entertainment

The adult industry has always been ahead of the curve when it comes to embracing new technology. From the early days of dial-up internet and grainy video clips to today’s polished social media platforms and streaming services, our industry has never been afraid to innovate. But now, artificial intelligence (AI) is shaking things up in ways that are exciting but also daunting.

Steve Lightspeed ·
opinion

More Than Money: Why Donating Time Matters for Nonprofits

The adult industry faces constant legal battles, societal stigma and workplace challenges. Fortunately, a number of nonprofit organizations work tirelessly to protect the rights and well-being of adult performers, producers and industry workers. When folks in the industry think about supporting these groups, donating money is naturally the first solution that comes to mind.

Corey D. Silverstein ·
opinion

Consent Guardrails: How to Protect Your Content Platform

The adult industry takes a strong and definite stance against the creation or publication of nonconsensual materials. Adult industry creators, producers, processors, banks and hosts all share a vested interest in ensuring that the recording and publication of sexually explicit content is supported by informed consent.

Lawrence G. Walters ·
opinion

Payment Systems: Facilitator vs. Gateway Explained

Understanding and selecting the right payment platform can be confusing for anyone. Recently, Segpay launched its payment gateway. Since then, we’ve received numerous questions about the difference between a payment facilitator and a payment gateway. Most merchants want to know which type of platform best meets their business needs.

Cathy Beardsley ·
Show More