Working With White Labels

Stephen Yagielowicz

One of the easiest ways to enter the online adult entertainment game today is through the use of what is known as a “white label” website.

These generic, customizable template based versions of a sponsor’s branded property, named after the inexpensive, plain white labeled, non-branded generic consumer goods that were popular in the 1970s, offer affiliates a way to begin building their own brand — with little to no upfront investment required.

White label adult websites are a great way to test the waters in different niches.

On the plus side, you can be up and running in as little as 10 minutes, using a proven system with billing, content and customer support included — and no out-of-pocket cost. Because prospects see a unified look and feel between the sales pitch (your affiliate site) and the ultimate content destination (your sponsor’s site and payment page), familiarity breeds trust, making it easier to close the sale.

On the down side, your customization and linking options may be quite limited (thus restricting your traffic and revenue options), while your brand is ultimately married to the sponsor’s affiliate program: its trustworthiness and longevity directly impacting your own site’s future. Payouts are also often lower than when sending traffic directly to a sponsor and “fine print” details in the terms may make it quite hard to actually generate a sale to a qualified customer. Domain name and email control and ownership issues may also arise.

Still, white label adult websites are a great way to test the waters in different niches or to add additional destinations such as a branded cam, dating, VOD or novelty site to your network or portal page, or for monetizing parked domains with little additional effort.

Several considerations when customizing a white label website include developing a distinctive color scheme that fits your niche such as not skimping on the name, logo, favicon or other available branding options and carefully crafting titles, text, meta terms and more — making full use of every customization choice the sponsor offers.

Once the site is up and running, you become your own affiliate, trying to drive traffic to this new destination. Some sponsors provide white label compatible marketing tools.

White label websites come with various feature sets and many levels of sophistication so finding one that’s right for your network is a simple matter of comparison and asking for recommendations — such as from the adult webmaster community at


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