xbiz world
xbiz premiere

FeedBurner (Still) Delivers

The use of RSS feeds has been a staple of the adult webmastering arena for several years now, being commonly incorporated into a variety of applications including daily updated affiliate content that is readily integrated into popular blogging software (that in some cases also automatically creates feeds), and/or traditional HTML-based websites.

One veteran tool for quickly and easily working with custom feeds was FeedBurner, which “moved the whole neighborhood, down to every last tree, beagle, and mailbox, to Google,” where anyone with a Google Account can access its services for free.

For WordPress users and other website owners with feed generation capabilities, FeedBurner is worth a look.

According to Google, feeds are a way for websites to distribute content beyond those visitors using browsers and permit those visitors to subscribe to your regular updates, which are delivered automatically “via a web portal, news reader, or in some cases good old email.”

Feeds, the company adds, also allow online content to be packaged into “gadgets” or “widgets,” or easily formatted for mobile devices and other technologies that enable the display of blog posts, podcasts and headlines, just about anywhere. This content may be delivered in any format, including audio, text or video, all displayable via a feed reader.

The company notes that subscribing to feeds allows consumers to review a large amount of content in a very short time, while publishers enjoy the instant distribution of subscription-based content to targeted audiences and advertisers benefit because feeds overcome many drawbacks of traditional online marketing channels such as spam filters, delays in distribution, poor search engine rankings, “and general inbox noise.”

Taking feeds a step further is FeedBurner, which among other features offers traffic analytics and advertising options.

“FeedBurner’s services allow publishers who already have a feed to improve their understanding of and relationship with their audience,” says Google.

For WordPress users and other website owners with feed generation capabilities, FeedBurner is worth a look.

Keep in mind, however, that the service (despite its reported $100 million price tag) may face an uncertain future; following Google’s announcement earlier this year that the FeedBurner APIs would be deprecated.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

How Adult Businesses Can Navigate Global Compliance Demands

The internet has made the world feel small. Case in point: Adult websites based in the U.S. are now getting letters from regulators demanding compliance with foreign laws, even if they don’t operate in those countries. Meanwhile, some U.S. website operators dealing with the patchwork of state-level age verification laws have considered incorporating offshore in the hopes of avoiding these new obligations — but even operators with no physical presence in the U.S. have been sued or threatened with claims for not following state AV laws.

Larry Walters ·
opinion

Top Tips for Bulletproof Creator Management Contracts

The creator management business is booming. Every week, it seems, a new agency emerges, promising to turn creators into stars, automate their fan interactions or triple their revenue through “secret” social strategies. The reality? Many of these agencies are operating with contracts that wouldn’t survive a single serious dispute — if they even have contracts at all.

Corey D. Silverstein ·
opinion

Building Sustainable Revenue Without Opt-Out Cross-Sales

Over the past year, we’ve seen growing pushback from acquirers on merchants using opt-out cross-sales — also known as negative option offers. This has been especially noticeable in the U.S. In fact, one of our acquirers now declines new merchants during onboarding if an opt-out flow is detected. Existing merchants submitting new URLs with opt-out cross-sales are being asked to remove them.

Cathy Beardsley ·
trends

How to Handle Payment Disputes Without Sacrificing Trust

You can run the best-managed and most compliant website out there, but that still doesn’t completely shield you from the risks tied to payment disputes. Buyer’s remorse, an unclear billing description or even a simple misunderstanding can lead a customer to dispute a transaction. Accumulate enough disputes, and both your reputation and revenue could be at risk.

Jonathan Corona ·
trends

WIA Profile: Taylor Moore

With a 70-person team and a growing slate of tools for content creators, the Teasy Agency has developed a reputation for putting talent first. That commitment owes a lot to co-founder Taylor Moore’s own experiences as a cam model.

Jackie Backman ·
profile

WIA Profile: Cathy Turns Creator Platform Experience Into a Model-First Playbook

As both a model and industry executive, Cathy lives in two worlds at once. “Since I do both things, I can act as the liaison between the model community and the rest of the SextPanther team,” she tells XBIZ.

Jackie Backman ·
opinion

From Compliance to Confidence: The Future of Safety in Adult Platforms

In numerous countries and U.S. states, laws now require platforms to prevent minors from accessing age-inappropriate material. But the need for safeguarding doesn’t end with age verification. Today’s online landscape also places adult companies at uniquely high risk for inadvertently facilitating exploitation, abuse or reputational harm, or of being accused of doing so.

Andy Lulham ·
opinion

What Adult Businesses Need to Know About Florida's Age Verification Law

The rise and proliferation of age verification laws has changed the landscape for the online adult industry. A recent and compelling example is the state of Florida, where Attorney General James Uthmeier has filed multiple complaints against major platforms as well as affiliates accused of violating the state’s AV law.

Corey D. Silverstein ·
opinion

Maintaining Brand Trust in the Face of Negative Press

Over the last year, several of our merchants have found themselves caught up in litigation over compliance with state age verification laws. Recently, Segpay itself was pulled into the spotlight, facing scrutiny over Florida’s AV statute, HB 3. These stories inevitably get picked up by both industry and mainstream news outlets.

Cathy Beardsley ·
opinion

How to Switch Payment Processors Without Disrupting Business

For many merchants, the idea of switching payment processors can feel pretty overwhelming. That’s understandable. After all, downtime can stall sales, recurring subscriptions can suddenly fail, or compliance gaps can put accounts at risk. Operating in a high-risk sector like the adult industry can further amplify the stress of transition.

Jonathan Corona ·
Show More