opinion

Design Firms Should Strive for Stand-out Sites

Jey P

It doesn’t take much to make a website, but it takes a lot to make it come alive. But it’s important to be unique and creative. For example, at our company we want clients to have a product that stands out from the crowd while maintaining the ever so crucial factor of search engine optimization.

Clients should be given excitement and stunning visuals while maintaining user friendliness, readable text and crisp, clean images.

The real secret to success in this industry is having a great team of creative and skillful people.

Maintaining good communication is extremely important.

But before creating a site you need to know what you are marketing and who your audience is.

Designers work closely with marketing departments and seek to develop sites that are not only visually pleasing, but also efficient and effective.

A website has to be marketable. Once they come up with some website mock ups, the designers get in touch with clients and get approval for a concept. Sometimes you have to go back and rework something.

From here, it is a matter of putting the plan into action. The programmers now get their hands into the mix and really start tweaking the site to make it the ultimate web tool! Everyone knows how important it is to attract customers. You can have the best looking site in the world with the ultimate product, but if no one is there to see it, you’ve wasted your time. Marketing your site can take on many forms, but basically you have short- and longterm campaigns.

The advertising method, if done right, can give you an instant boost of cash to reinvest in your business or to keep operations going. The traffic is temporary though so you better hook them in for a membership or give them a reason to come back.

That’s where having a well-designed site really matters. Having well placed, lasting links coming into your site is the best thing you can do to get your search engine ranking up. If you reach the first page of a search, it puts you well ahead of your competitors. None of this matters if you don’t have a good website that is going to convert those visitors into paying customers.

The real secret to success in this industry is having a great team of creative and skillful people. You need the creativity and vision to design appealing and unique sites and programming skill to make them effective. Equally important is having communication skills to work well with your team and of course the client.

Jey P is CEO of iDSAdult.com, which provides web design, programming and creative writing.

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