An Easy Touch

Stephen Yagielowicz

In the push to develop the mobile web, many marketers are taking a closer look at tablets and the promise they hold as a significant part of the future of Internet access. Actually developing a compelling application or site targeting these devices, however, is not always as straightforward a process as some who attempt it might prefer.

Enter OnSwipe (www.onswipe.com), a new startup devoted to making tablet publishing easier. According to the company, “OnSwipe is a platform that makes it insanely easy for publishers of all sizes to make their content and advertising a beautiful experience on touch-enabled devices via the browser.” It also offers publishers the ability for users to get started in less than three minutes.

Many marketers are taking a closer look at tablets and the promise they hold as a significant part of the future of Internet access.

Claiming infinite customization options, eyestopping advertising placement and compatibility with all touch-enabled devices that feature a web browser for “anytime, anywhere, any device” publishing, OnSwipe strives to increase reader engagement with its touch optimized experience. Benefits include better performing advertising with premium CPM and increased traffic via content recommendations.

Slated for a June 21 launch date, OnSwipe may dramatically change how media targeting tablet and touch enabled devices is developed and deployed. Sign up for the introductory “beta” release and see if it helps you to bring your next site or app to market.

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