educational

Global Billing Made Easy

Marc Jarrett
The web is a truly global medium. I still get a buzz from the fact that we are living in an age where instant global publishing is possible. I am even considering a 'Tim Berners Lee is God' T-Shirt, in recognition of the man who made it all possible.

Not only to we all have access to a global audience, many of us can work anywhere we choose. The world is our oyster.

Strange then, that when visiting the average adult website, the surfer in invariably sold to in English. Simply adding a Spanish Flag and a Spanish version of your tours will help you convert the huge Hispanic market sitting on your doorstep.

Things are changing: increasing numbers of adult webmasters are in the process of going global and reaching out to the big wide world out there - with varying degrees of success. I have seen sites out there that translate tours, but when it comes to the important bit - paying you - everything reverts back to English.

Our global billing solution is geo-targeted in 36 different languages, so surfers get 'sold to' in their own language. Furthermore, there is always an option to revert back to English. When a password is sold, the stats reveal both the customer's country and the language selected.

For example, the call-to-action for Iraqi surfers will be in Arabic. However, we have processed orders from that area where they has been changed to English — horny men serving their country, perhaps? Since we do not capture any information from the caller, we will never know.

But one thing we do know is that people like to pay by phone, not least since the chances are good that if they have access to the web, they have access to one. For them, the phone is quick, anonymous and 'free' - the sale is usually effectively on credit - buy now, pay later.

Upon calling to receive the necessary password needed to unlock the forbidden fruits of the member area, the caller will be greeted in one of the following languages: Arabic, Chinese, Czech, Dutch, Danish, Finnish, Greek, Hindi, Hungarian, Italian, Korean, Italian, Korean, Norwegian, French, Polish, Portuguese, Thai, Russian, Romanian, Spanish, Turkish, Philippine, Swedish, Hebrew, German, Bulgarian, Serbian, Croatian, Slovakian, Japanese, Malaysian, Albanian, Indonesian, oh, and in English too.

I am not suggesting for one moment that you translated all your tours into these languages. As I have said in the past, a blowjob is a blowjob in any language! But communicating to the prospective customer in his own language at the most crucial phase of the sales process will only reinforce the chances of him becoming a paying customer, and not just a browsing one.

With this in mind, we are inviting webmasters to send us their designs based on this template. We upload and host, and send you paying customers only. If you can geo-filter your traffic, you should point traffic from difficult markets straight to it. If you operate an affiliate program, make this powerful geo-ip billing technology available to your affiliates.

This way, websites can go global at no cost. The phone companies who collect the money are reliable but notoriously slow payers, with 90-day holds not uncommon. Which is why we factor the money, and pay long before we get paid. Every two weeks by wire, check or ePassporte.

We are keen not to be tarnished with the same brush as the less reputable dialer companies, and to this end are prepared to pay a security bond in advance to certain programs that can demonstrate volume.

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