opinion

What's Current Thought on Testimonials?

Joe D

I've read consistently that one of the most effective affordable marketing aids you can employ is a sincere testimonial from a satisfied customer, and certainly this makes rational sense. ...A third party raving about how amazing your product is, or how fantastic your services are...
 
If you use them, how do you get them? The most satisfied users you have are unlikely to ever send unsolicited praise...
 
Do you capture random remarks to use in reviews, recommendations and testimonials? Do you utilize surveys to create the basis for them? Request permission to quote their email or survey responses? Adapt their responses and send for approval?
 
What about pictures? Pictures are powerful...Do you create fake testimonials or are you authentic? Pictures, customer videos, emails - all these things go a long way toward establishment of trust in new prospective customers - probably more in mainstream than adult on this point ;-D
 
Online customers are savvy comparison shoppers these days and view everything on your site with a skeptical eye...Do you ask your users to recommend you via Twitter? How about their Facebook friends? Do they run blogs or forums? Do you link all your social sites to your homepage? Do you link your social sites to all the places your customers have given great reviews?
 
So much to do!

More Articles

educational

S2S Postbacks: Getting Ad Stats in 1 Place

Juicy Jay ·
opinion

Tips to Master Customer Subscription Retention

Cathy Beardsley ·
opinion

A Primer on How to Integrate Paysite Processing

Jonathan Corona ·
educational

Trademark Ruling a Victory for Adult Products, Services

Marc Randazza ·
profile

Q&A: Rich Girls CEO Cristina Enriches Cam Models

Alejandro Freixes ·
profile

Q&A: LiviaChoice Embraces Grand Camming Destiny

Alejandro Freixes ·
opinion

Refined Protocols Reduce STI Risks for Performers

Eric Paul Leue ·
educational

Camming 101: Establish Boundaries to Keep the Fantasy Alive

Steve Hamilton ·
profile

Nikki Night Forges Cam Model Excellence

Alejandro Freixes ·
educational

Ethical Camming Inspires a Cultural Revolution

Mia Saldarriaga ·
Show More