xbiz world
xbiz premiere

Google Dominates Mobile Search

According to the Macquarie Group, a banking and investment firm, Google has brought its dominance of desktop search to the mobile arena, garnering 97 percent of global mobile search advertising spending. These services account for five percent of paid search in the U.S. — a figure that is expected to double in 2011.

Yahoo and Bing make up the remaining three percent of paid mobile advertising.

Google has seen its mobile search queries increase by more than 500 percent during the past two years

Although restaurants, automotive, consumer electronics, finance and insurance, and beauty and personal searches comprise the top five mobile search categories (accounting for more than 92 percent of mobile search volume), opportunities for adult marketers do exist — especially when one considers the fast growing volume of mobile search queries.

For example, Google has seen its mobile search queries increase by more than 500 percent during the past two years, bringing the company more than $1 billion annually from its mobile search and display advertising efforts.

“Clearly, this is the future of search in the Internet,” Google SVP Jonathan Rosenberg said during a previous earnings call. “Our mobile search queries have grown five times over the past couple of years, and of course, a lot more of those queries are now coming from Android phones.”

To compare these figures with traditional PC metrics, mobile campaigns reportedly average 30 percent lower click-through rates than ads on the desktop, while cost-per-click rates for mobile search run 13 percent higher than ad spots on their PC counterparts — making mobile a higher cost, lower performance, but still potentially profitable, option.

Bolstering its initiatives, Google has updated and re-released its Google Mobile App, now renamed Google Search. The refreshed app for the iPhone incorporates easy text searches with a hook into the phone’s audio recorder for voice-based searches; and into the phone’s camera, for enhanced Google Goggles visual-based searches. Google Search is available as a free download from the App Store.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

WIA Profile: Cathy Turns Creator Platform Experience Into a Model-First Playbook

As both a model and industry executive, Cathy lives in two worlds at once — and that’s exactly why so many creators trust her. “Since I do both things, I can act as the liaison between the model community and the rest of the SextPanther team,” she tells XBIZ.

Jackie Backman ·
opinion

From Compliance to Confidence: The Future of Safety in Adult Platforms

In numerous countries and U.S. states, laws now require platforms to prevent minors from accessing age-inappropriate material. But the need for safeguarding doesn’t end with age verification. Today’s online landscape also places adult companies at uniquely high risk for inadvertently facilitating exploitation, abuse or reputational harm, or of being accused of doing so.

Andy Lulham ·
opinion

What Adult Businesses Need to Know About Florida's Age Verification Law

The rise and proliferation of age verification laws has changed the landscape for the online adult industry. A recent and compelling example is the state of Florida, where Attorney General James Uthmeier has filed multiple complaints against major platforms as well as affiliates accused of violating the state’s AV law.

Corey D. Silverstein ·
opinion

Maintaining Brand Trust in the Face of Negative Press

Over the last year, several of our merchants have found themselves caught up in litigation over compliance with state age verification laws. Recently, Segpay itself was pulled into the spotlight, facing scrutiny over Florida’s AV statute, HB 3. These stories inevitably get picked up by both industry and mainstream news outlets.

Cathy Beardsley ·
opinion

How to Switch Payment Processors Without Disrupting Business

For many merchants, the idea of switching payment processors can feel pretty overwhelming. That’s understandable. After all, downtime can stall sales, recurring subscriptions can suddenly fail, or compliance gaps can put accounts at risk. Operating in a high-risk sector like the adult industry can further amplify the stress of transition.

Jonathan Corona ·
profile

WIA Profile: Katie

Katie is the ultimate girl’s girl. As community manager at Chaturbate, she answers DMs, remembers names, and shows up for creators and fellow businesswomen when it counts. She’s quick to credit the people around her, and careful to make space for others in every room she enters.

Women in Adult ·
opinion

How to Stay Legally Protected When Policies Get Outdated

The adult industry has long operated in a complex legal environment subject to rapid change. Now, a confluence of age verification laws, lawsuits, credit card processing and data privacy rules has created an urgent need for all industry participants — from major platforms to independent creators — to review and potentially overhaul their legal and operational policies.

Corey D. Silverstein ·
opinion

From Compliance Chaos to Crypto Clarity: Making the Case for Digital Payments in Adult

These are uncertain times for adult merchants. With compliance tightening and age verification mandates rising, the barrier to entry keeps getting higher.

Cathy Beardsley ·
opinion

Real-Time Insights to Streamline E-Payments and Stop Lost Sales

A slow checkout process is more than just annoying — it’s expensive. In a high-risk sector like the adult industry, even small delays or declined transactions can cost businesses thousands in lost revenue every month.

Jonathan Corona ·
profile

FSC's Valentine Leads Charge for Sex Worker Rights and Financial Access

Before ever stepping into a courtroom, Valentine already understood the power of presence. After all, they’ve shimmied on stages as a burlesque performer, consulted behind the scenes for creative businesses and moved through the adult industry not just as an advocate, but as a participant.

Jackie Backman ·
Show More