Straight Flash, Gay Cash?

Andy Fair
Back in 1997, gay web content was pretty slim — mostly poorly scanned images from 1980s magazines. It seemed most of the webmasters were straight and had a real phobia about doing gay sites.

At that time, I was pitching my plug-in,, to anyone who would take my calls. A conversation with one successful webmaster who owned a bunch of popular sites went like this:

"I see you run quite a few sites. You're really offering something for everyone."

"Yeah, that's the idea," he replied.

"Have you thought about doing a gay site?" I asked.

"Oh, no!" he freaked, "I won't do anything obscene."

"But... you run," I said.

Worse than that, when straight webmasters did set up a "gay" site, it would always have transsexual photo galleries. Gay men are not into trannies! Gay men want to see drag queens sing and dance, not have sex. Tranny porn is for straight men that want to soften (pardon the term) their desire for cock. It took years to get that message across, and there are still straight webmasters who don't get it.

Recently, one big straight video company announced a new line of content targeted at gay consumers. The press release went on to say the new videos would feature solo male masturbation and — surprise — tranny titles! The company figurehead is quoted saying he'd even let gay performers have straight sex in his straight movies if "they are genuinely attracted to women and are clean for STDs and HIV..." So he'll hire gay actors as long as they are straight and not diseased. Are gay performers more disease prone than straight ones? Wasn't the whole HIV scare in 2004 about straight performers?

Now that everyone knows there's money to be made on gay traffic, they're all bending over backwards to throw up gay sites. And I do mean, "throw up."

First off — straight webmasters please take note — "Twink" does not mean "Gay." The terms are not interchangeable. One does not "go twink." You cannot pay someone to be a twink. A twink is a young, slender gay boy with little or no body hair; the sexual equivalent of a sugary snack, not something you make a meal of, like the proverbial dumb blonde.

If gay webmasters made straight sites the way straight webmasters make gay ones, they would look like this:

"" and it would feature photos of 45-year-old women wearing cheap wigs, with the slogan: "Every brunette has her price!" and "Watch these dark-haired gals go airhead for money!"

My personal favorites are European sites using Google to translate their promo pages. These sites think gay marriage means we want to see boys in tuxedos have group sex with boys in wedding dresses. They feature copy like: "Christina was ugly as a guy, but as soon as she became a woman, she turned into a damn fine whore." Others try to use straight lingo with gay sex scenes. The most quotable of these is: "Boy's ass is the best quim!" Hot. Totally Hot.

Another new trend lately features sites with straight guys — with women — for a gay audience. (In the interest of full disclosure, I have been running for two years, and may be a bit biased on this subject).

There's some confusion about this concept, especially with some straight sites announcing that gays are welcome to watch. But what's happening here is they're missing the nuances behind the material that turns on a gay man.

It's not that gay men want to see women have sex; they want to see men have sex. The sites that get it right are the ones where the camera focuses on the guys. On StraightBoysFucking it's about the group sex and the camaraderie between all these guys as they take turns banging the same girl. The guys are laughing, taking pictures of each other, rooting for each other. They're having fun getting sexed up and bragging about it afterwards.

Don't get me wrong; it's great that gay and straight webmasters are working together because it gives the consumer more options. But it's important that a little more thought goes into these sites in order to be true to the audience. At the very least, we can trust that surfers will make the effort to seek out what they want, no matter how poorly conceived or worded it may be.

Andy Fair has been a content producer since 1997. He is the creator of and currently produces the membership sites, and