educational

Mobile Buzz: Android Abandons Adult

Google’s recent move to add content ratings to apps in its Android Market has underscored the care with which developers must choose and target their audiences; never assuming that “Android = adult.” Indeed, that wishful notion has helped propel the platform’s popularity within adult circles, following Apple’s decidedly anti-adult stance; but could new adult content restrictions spell the end of this market?

Two adult industry insiders say “no.”

“Unless it also applies to third-party app stores, I don’t think this will affect developers of adult apps at all, because sexually explicit apps aren’t allowed in Android Market to begin with,” Pink Visual’s Q Boyer told XBIZ. “As it stands now, if you want to do a porn Android app, you have to house that sucker on MiKandi or other app store.”

Boyer added that while he has been trying to learn whether content restrictions could possibly be imposed on third-party Android app stores, no definitive answer is available.

MiKandi cofounder Jen McEwen says that the company appreciates Google’s attempt to add some clarity as to what is allowed in the Android Market and what isn’t.

“It is important to note that although the Android Market is closed to explicit sexual content, the Android OS itself, unlike the iPhone iOS, is open for all brands and developers,” McEwen told XBIZ. “This means that brands have the freedom to share their adult apps any way they see fit — be it on their own sites, in the adults-only app store MiKandi, or both.”

She offered that unlike the iPhone App Store, the Android Market allows sexually suggestive applications.

“We have been encouraging brands to share a censored, softer version of their app in the official Android Market, and publish the uncensored version in MiKandi,” McEwen told XBIZ. “What we hear from our registered developers and brands is that that they are seeing higher conversion rates in MiKandi than in other markets they participate in.”

“Since we have a focused audience, our users come to MiKandi with intent to download the kind of content our developers are specifically offering,” McEwen added.

You can learn more about Android content developer guidelines at www.android.com/us/developercontent-policy.html.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Why E-Payment Diversification Matters for Merchant Stability

Match payment methods to your customers. Look at where your customers are located, how they prefer to pay and which products they purchase. A business with significant European traffic may benefit from SEPA or Pay by Bank, while a subscription-based business may prioritize ACH or cryptocurrency. Add the payment methods your customers are most likely to use, as not every option is available.

Jonathan Corona ·
trends

AI at Work: The Tools and Practices Powering Creativity, Commerce and Compliance

For years, artificial intelligence felt like the plot of a science-fiction movie. Pop culture gave us Skynet from “The Terminator,” the replicants of “Blade Runner” and countless visions of machines replacing human creativity altogether. AI was cast as either humanity's next great breakthrough or the beginning of a dystopian future.

Jackie Backman ·
opinion

Key Questions Online Merchants Should Know About PCI Compliance

Choosing a payment provider involves more than comparing features and pricing. It's also about trusting that your customers' payment information is being handled securely. Every August, Segpay is recertified as a Level 1 PCI-compliant service provider, a milestone the company has achieved for the past 20 years. Having helped write Segpay's original PCI policy documents more than two decades ago, I've seen firsthand how PCI compliance has evolved.

Cathy Beardsley ·
profile

New Moon Network's Savannah Sly on Turning Lived Experience Into Advocacy

Savannah Sly is the first to admit she didn't always understand sex work. At 18, she was an art student in Boston, working part-time at a box office and, as she puts it, "broke as a joke." While looking for ways to make ends meet, she often found herself browsing Craigslist's adult ads, intrigued by the women advertising their services.

Jackie Backman ·
opinion

How to Safeguard Your Website Against CIPA Claims

There is a new wave of lawsuits targeting online businesses, including adult websites. These suits involve the California Invasion of Privacy Act (CIPA), and they are becoming increasingly prevalent. In fact, three different clients of my law firm were recently served or threatened with CIPA lawsuits — all in the same week.

Nick Zargarpour ·
trends

How Clear Talent Contracts Can Save Time and Money

The adult industry has always been defined by its ability to evolve. It embraced online distribution before much of mainstream entertainment did, pioneered subscription-based business models, and continues to evolve in areas ranging from streaming to AI.

Corey Silverstein ·
profile

Jerkmate's Lili L. on Dropping Beats to Fuel Creator Success

Long before joining the Jerkmate team as a marketing strategist, Lili L. was the kind of person who always felt like she needed a new challenge.

Women In Adult ·
opinion

What Mastercard's Specialty Fee Overhaul Means for Merchants

For business owners in the adult and specialty spaces, the rules have always been written in someone else’s office. The latest Mastercard changes are no exception, though there are practical ways merchants can begin preparing now.

Jonathan Corona ·
opinion

What to Know About Content Restrictions Across Global Markets

Throughout 2025, age verification remained a major focus as merchants worked to meet the requirements of 26 U.S. states, country-specific regulations in France, the UK, and Italy, and evolving guidance from the European Commission.

Cathy Beardsley ·
opinion

Key Strategies for Building an Effective Website Compliance Program

For adult website operators, compliance can no longer live in a folder that only opens when a bank, regulator, attorney, or payment processor starts asking questions.

Corey D. Silverstein ·
Show More