opinion

Understanding How Targeted Lead Generation Works

With the current financial state of things, you might think that it is difficult to find new business during the recession – but it’s there, you just have to know where and how to look. I talked for years in Klixxx about the importance of targeting your audience, knowing who your target demographic is and all of that, but were you really paying attention back in the heyday? During the “years o’ plenty,” traffic and customers were everywhere it seemed - so much so, in fact, that many businesses didn’t even focus on retaining customers and subscribers as much as they did on attracting new ones. Knowing your target demographic and then targeting your sales leads is now more important than ever before.

Before we get started we need to focus on the basics. A sales lead is when a person receives some advance information about your website, products, services or business as a whole and indicates by clicking on a link, registering for more information or some other action that they are interested in finding out more about what you have to offer. You can generate sales leads in a number of ways, through telemarketing, direct marketing, Web-based marketing – the options are pretty much endless. Getting leads and making sales is a somewhat symbiotic relationship, making it essential that you coordinate your approach and continue to convey the same message from start to finish in order to make the sale.

One approach is to look at this opportunity as a way to layer information, or tell a story about your business if you will. If you keep your approach current, well-thought out and methodical, you will be able to enrich your message and sales pitch, proving through each step how your products and services will deliver what it is that they are looking for, encouraging conversions without having to resort to hard-sell tactics.

Lead generation should also be used to help build a sales database that you can use to contact and re-contact interested consumers in the future. Consider categorizing your database by variations such as location by country, region or language; topic of interest by niche, product or specific service; and even by the way that they expressed their initial interest through on-site registration, e-mail request, social networking tools, etc. You must carefully build and structure your list in order to yield the maximum result from it.

Additionally, it is important to keep your list current. Make the effort to direct market or e-mail your leads in order to ensure that your information is up-to-date. Just as it is important to have customers opt-in or even double opt-in to join your mailing list, it is equally important to ensure that they are still interested to avoid wasting your time marketing to someone that will never, ever make a purchase or join your site. All leads must be nurtured.

Every single communication between you and your leads must be consistent and confident, delivering valuable and relevant information to continue the building of your company’s story to help build your credibility, reputation and relationship – the relationship between you and your prospective customers and clients. It is through these well thought-out and highly targeted campaigns that you will be able to continually build on that very first communication that captured their interest and made them want to learn more.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Why Sex Toy Innovation Isn't What Shoppers Want Right Now

During my first year in the industry, the luxury vibrator on shelves was LELO’s Gigi, priced at $109. It was made with high-quality silicone, boasted an ergonomic design, a travel lock and a warranty. Soon after, Je Joue released its first product, SaSi, which employed “rolling ball” movements to simulate oral sex.

Sarah Tomchesson ·
opinion

What France's New Law Means for Age Verification Worldwide

When France implemented its Security and Regulation of the Digital Space (SREN) law on April 11, it marked a pivotal moment in the ongoing global debate surrounding online safety and access to adult content.

Corey D. Silverstein ·
opinion

How Adult Retailers Can Enhance Sales With Supplements

The supplement industry is big business. In 2024, Future Market Insights estimated it to be valued at $74.3 billion, and other market research firms anticipate that number will grow to upwards of $170 billion in just 10 years.

Rick Magana ·
opinion

From Tariffs to Trends: Staying Resilient in a Shaky Online Adult Market

Whenever I check in with clients these days, I encounter the same concerns. For many, business has not quite bounced back after the typical post-holiday-season slowdown. Instead, consumers have been holding back due to the economic uncertainty around the Trump administration’s new tariffs and their impact on prices.

Cathy Beardsley ·
opinion

Why It's Time the Pleasure Industry Got Serious About IPX Waterproof Ratings

As someone who regularly communicates with manufacturers, retailers and consumers, I’ve seen how this ambiguity can do a disservice to both the customers who use these products and the businesses that sell them.

Alicia Sinclair Rosen ·
opinion

Optimizing Payment Strategies for High Ticket Sales

Payment processing for more expensive items, such as those exceeding $1,000 per order, can create unique challenges. For adult businesses, those challenges are magnified. Increased fraud risk, elevated chargeback ratios and heavier scrutiny from banks and processors are only the beginning.

Jonathan Corona ·
opinion

Tips for Sexual Wellness Brands to Win Over Gen Z This Summer

As summer rolls around, the excitement in the air is palpable, especially for one particular demographic: Gen Z. College and university classes are over, vacations are booked and it’s time to let loose.

Naima Karp ·
opinion

The Barcelona Job: A Diamond Heist Drenched in Sweat and Seduction

In a city famed for its architecture and allure, something far more seductive is about to go down. The priceless NakedSword Diamond is nestled deep within a heavily fortified Barcelona museum, and master thief Sir Peter has his eye on the prize.

Jackie Backman ·
opinion

Celebrating the LGBTQ+ Community With Inclusive Packaging Design

Pride Month is a time of visibility, joy and self-expression. In the pleasure industry, projecting that energy can start with something as simple as a box. Market research shows that 72% of U.S. consumers say product packaging influences their purchasing decisions.

Matthew Spindler ·
profile

Sara Loverays on Tapping Her Goddess Energy

When Sara Loverays first turned on her webcam, she didn’t know it would change her life — or unlock a side of herself she’d been waiting to set free. What began as a way to make extra cash between travel physical therapy contracts soon became her full-time passion, a platform for self-discovery, and a ticket to building her own brand based on sensuality, self-discovery and “goddess energy.”

Jackie Backman ·
Show More