So I was talking to my best and oldest industry friend Kath about her success in dabbling and diversifying into mainstream endeavors over the years. She is well on now where mainstream interests overshadow everything else, and she recommends the trek. She definitely recommends you need to diversify and add multiple income opportunities to your portfolio. Find new ways to generate revenue and don’t rely on a single source for your income. With the ever-changing legal climate, new laws, regulations and billing restrictions always on the rise for ecommerce in general, and the government taking a harder look at the industry, webmasters especially need to be prepared for every contingency.
The sky is not falling, but it’s just common sense in the ‘prepare and succeed philosophy’ to plan well and remain viable in the ‘Net industries into the future. You need to continuously innovate, grow, evolve and adapt within the sweeping technological currents and public interest trends of be swept to the side. For example, if you work with only one type of product, and that product becomes illegal to sell in 38 out of 50 states next week – what will you do? Open your mind and your efforts to consider all business alternatives well served by your skill sets and research the opportunities so you will be able to survive anything thrown in your way.
Experienced business owners know you should never rely on one traffic source, one income stream, or one method of generating revenue. The Internet industries are no different. With all the changes online in the last few years, mainstream e-business is finally proving itself worthy of your time and effort ;-) There are lots of new opportunities to take advantage of as you plan your future track.
Diversifying your business by adding a mainstream or mainstream-adult-hybrid program to your portfolio will help you stay competitive within the ecommerce marketplace, and probably help with retention. It can also attract whole new demographics to your business and help you cross sell your traffic and profit from additional products. Non-adult alternative links on your exits may provide you all sorts of opportunities as you investigate and experiment further.
Remember, your initial new endeavor does not have to be a BIG project – or a large investment. Think about the fact that many webmasters and program owners will tell you how they increased their incomes simply by adding an alternative payment method or an additional language for their users. Striking out into mainstream works along the same lines, and can result in increases of 5-30% across the board just like the payment and language examples. More on this to come…
If I can ever help you with processing advice, consider me your resource – we had a great panel discussion in Las Vegas and I can get you answers ;-D Marketing@Webbilling.com
Dabble & Diversify into Mainstream
Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.
More Articles
High-ROI Marketing Tactics for Online Retail
In adult ecommerce, the marketing landscape never stops shifting. What succeeded brilliantly in March may seem outdated by September. When you look at the bigger picture, however patterns emerge: clear, repeatable paths to strong ROI that remain consistent even as algorithms, platforms and buyer behavior keep changing.
Inside the OCC's Debanking Review and Its Impact on the Adult Industry
For years, adult performers, creators, producers and adjacent businesses have routinely had their access to basic financial services curtailed — not because they are inherently higher-risk customers, but because a whole category of lawful work has long been treated as unacceptable.
A Hands-On Review of AI Camera Monitoring for Retail
Last month, I outlined the main AI-powered loss prevention options available to businesses: DIY solutions, hosted services and enterprise platforms. This time, I decided to test one out myself. I contacted a cloud video platform that integrates with Lightspeed POS and scheduled a demo.
How to Build Operational Resilience Into Your Payment Ecosystem
Over the past year, we’ve watched adult merchants weather a variety of disruptions and speedbumps. Some even lost entire revenue streams overnight — simply because they relied too heavily on a single cloud provider that suffered an outage, lacked sufficient redundancy and failover, or otherwise fell short when it came to making sure their business was protected in case of unwelcome surprises.
Turning Fantasy Fans Into New Creature Play Shoppers
Adult “creature play” is no longer just a niche novelty. There’s even a term for this kink: teratophilia, meaning sexual attraction to monsters. A heady mix of sensory novelty, curiosity about unfamiliar bodies and potential power dynamics has made lusting after and role-playing mythological creatures more widely accepted. The erotically captivating allure of otherworldly beings has even become prevalent across pop culture, from “True Blood” and “The Shape of Water” to Guillermo Del Toro’s “Frankenstein” and “monster boyfriend” romantasy literature trending on TikTok.
Building a Stronger Strategy Against Card-Testing Bots
It’s a scenario every high-risk merchant dreads. You wake up one morning, check your dashboard and see a massive spike in transaction volume. For a fleeting moment, you’re excited at the premise that something went viral — but then reality sets in. You find thousands of transactions, all for $0.50 and all declined.
Signals Ahead: Pleasure Brands Track the Rapid Convergence of Tech and Intimacy
It’s complicated. As the pleasure industry enters 2026, many industry observers predict that the coming year will be shaped not by a single game-changing breakthrough or standout celebrity partnership, but rather by the slow, powerful alignment of consumer psychology, economic reality, cultural openness and shifting demographic needs.
A Creator's Guide to Starting the Year With Strong Financial Habits
Every January brings that familiar rush of new ideas and big goals. Creators feel ready to overhaul their content, commit to new posting schedules and jump on fresh opportunities.
Kyrie Hara Fuels Tenga's Growth as U.S. Sales Lead
Kyrie Hara is making significant moves. After racking up sales and general management experience during her 14-year run with Hawaiian retailer Sensually Yours, Hara has quickly embraced her role as the newest U.S. sales lead with Japanese manufacturer Tenga.
Jak Knife on Turning Collaboration and Consistency Into a Billion Views
What started as a private experiment between two curious lovers has grown into one of the most-watched creator catalogs on Pornhub. Today, with more than a billion views and counting, Jak Knife ranks among the top 20 performers on the site. It’s a milestone he reached not through overnight virality or manufactured hype, but through consistency, collaboration—and a willingness to make it weird.
