opinion

NOT 'Just another Biller'

For those of you who attended the XbizLA Conference in Los Angeles this month, you know that this was one first-class corporate event signaling a dynamic change in the perception and conduct of business at such gatherings, and likely to herald a new professionalism throughout the industry. The Phoenix Forum, always the focused networking KING, will be the next test.

One thing we've all observed over the past year or so, is that many banks have sought to bolster earnings through this economic recession by loosening requirements for merchant accounts for adult enterprises, in many situations. The result has been a proliferation of high-risk merchant provision entrants into the adult space and the adult event space in heretofore unseen numbers. I expect to see a tightening of this marketplace this year, but in the meantime I sense a growing frustration among both merchants and established historical adult billing leaders in withstanding the barrage. The new glut of competition among credit card processing providers combined with the inherent established distrust of new 'processing names' in the industry has created a climate where merchants are starting to resist an approach by 'another biller' -- period.

This was especially evident at the speed networking sessions in LA. Obviously my business cards designate me as a representative of Webbilling.com - and that card elicited way too many 'Oh, another biller' responses this time out. Fortunately, all the established branding work of past years makes my job easy in terms of pre-setting appointments and moving through an event, but this overt resistance to a billing discussion in a fresh introduction is a new phenomenon and needs some clarification!

Webbilling does NOT provide merchant accounts. Webbilling does NOT enable credit card services. All of you seeking to add cash flow to your bottom line on existing European traffic should speak with me about what we DO provide – preferred local payment solutions for Europeans that do not cannibalize - but complement - credit cards and everything else in your present cascade.

We’re an easy implementation in both NATS3 and NATS4, MPA3, and we offer a straightforward API for proprietary systems as you seek to access the additional joins in your current traffic that the Webbilling solutions can provide. We offer you unique capability for European billing – Don’t touch your credit cards! Keep your existing credit card processing in place.

The 2010 XBIZ Award provides acknowledgment that Webbilling is unique in the processing vertical. Don’t assume you are already covered with your current solutions because you can’t view your EU join pages. If you geo-target and want to see how your payment options present to site visitors in the Webbilling countries, ask me for a free-of-charge proxy test. Investigate what makes Webbilling the single best EU alternative to complement all your 'other billers.' There is no European business entity required and no European bank account is required. No set-up or monthly fees. Trials, Free Trials, Recurring billing, One-click Joins/Upsells, Pay-per-Anything, Cross sales – all are possible – along with Customizable Currency Conversion Capabilities, Cancellation Packages, and Effective Risk Management that can be customized for each country.

If you would like to access unique solutions and capability, great people, and consistent performance, ask me for an introduction to the Webbilling solutions.

Next stop, ThePhoenixForum.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

'Traffic Captain' Andy Wullmer Braves the High Seas as Spirited Exec

Wullmer networked and hobnobbed, gaining expertise in everything from ecommerce to SEO and traffic, making connections and over time rising through the ranks of several companies to become CEO Mobile at TrafficPartner.

Alejandro Freixes ·
opinion

Why BDSM Furniture and Sex Machines Make an Ideal Match

For BDSM enthusiasts and curious newbies alike, a big part of the fun is discovering and exploring exciting new sensations and scenarios. One way to level up is by combining or layering pleasures you already enjoy, and one surefire way to do that is with BDSM furniture.

Rebecca Weinberg ·
opinion

To Cloud or Not to Cloud, That Is the Question

Let’s be honest. It just sounds way cooler to say your business is “in the cloud,” right? Buzzwords make everything sound chic and relevant. In fact, someone uninformed might even assume that any hosting that is not in the cloud is inferior. So what’s the truth?

Brad Mitchell ·
opinion

Tips for Boosting Ecommerce Revenue With Behavioral Insights

At our marketing agency, we focus on using real data to make better decisions for our clients. We believe every action a visitor takes on a website can tell us something important. This helps us shape our strategies and assist our clients in turning casual website visitors into loyal customers.

Lauren Bailey ·
opinion

Upcoming Visa Price Changes to Registration, Transaction Fees

Visa is updating its fee structure. Effective April 1, both the card brand’s initial nonrefundable application fee and annual renewal fee will increase from $500 to $950. Visa is also introducing a fee of 10 cents for each transaction, and 10 basis points — 0.1% — on the payment volume of certain merchant accounts.

Jonathan Corona ·
opinion

Unpacking the New Digital Services Act

Do you hear the word “regulation” and get nervous? When it comes to the EU’s Digital Services Act (DSA), you shouldn’t worry. If you’re complying with the most up-to-date card brand regulations, you can breathe a sigh of relief.

Cathy Beardsley ·
opinion

A Look at the Do's and Don'ts of Gift-With-Purchase Promos

Imagine you’re at a store, deciding between two products with similar packaging, features and pricing. You’re not predisposed toward either brand and you haven’t seen any reviews — but one of them offers, “Free gift with purchase!” Does that win you over?

Vanessa Rose ·
opinion

The Perils of Relying on ChatGPT for Legal Advice

It surprised me how many people admitted that they had used ChatGPT or similar services either to draft legal documents or to provide legal advice. “Surprised” is probably an understatement of my reaction to learning about this, as “horrified” more accurately describes my emotional response.

Corey D. Silverstein ·
opinion

Tips for Navigating a Completely Remote Job in Sexual Wellness

Anyone working in the sexual wellness and pleasure sector has at some point had to deal with issues like bias against the industry, as well as limited marketing and advertising options.

Bryony Lees ·
opinion

Free Agent Auteur: Casey Calvert Expands Her Directing Horizon

Now, having brought that highly-awarded polyamory trilogy to a close, Calvert is concluding the exclusive Lust Cinema directing chapter of her career and charting a new course out into open creative waters as a free agent.

Alejandro Freixes ·
Show More