educational

Search Engine Optimization

Rob Hoover
This article is for "Newbie SEO" and "Veteran SEO" people who want to boost their ranking on search engines with accurate, clear and relevant content.

For the Newbie, Search Engine Optimization (SEO) is an online advertising model whereby the advertiser creates pages to be indexed by search engines, with search engine submission the next step to ensure that pages are indexed by the search engines.

Basic SEO Tips
The following are ten basic Search Engine Optimization tips that should be used on all sites:

  • Pick Your Target Keywords

  • Position Your Keywords

  • Have Relevant Content

  • Avoid Search Engine Stumbling Blocks

  • Have HTML links

  • Frames Can Kill

  • Say No to Search Engine Spamming

  • Submit Your Key Pages

  • Verify and Maintain Your Listing

  • Build Relevant Inbound Links

Advanced Keyword Selection
I am confident your search engine positioning will increase with some research like a keyword assessment by targeting your most popular and least competitive keywords. In a nutshell, you should look for the keywords with the lowest supply and highest demand, before creating your pages.

Supply (Competitiveness): The number of sites which a search engine (e.g. Altavista, Google, etc.) displays when you search for that keyword using an exact match search, that is with "quotes" surrounding the term, rather than those websites returned when entering the phrase only partially; that is without quotes.

Demand (Popularity): The demand figure is the number of views in a month for that particular phrase as calculated by the Overture Suggestion Tool.

I have developed an Effective Index based on the logic of the Keyword Effectiveness Index (KEI) calculation that accounts for the Supply and Demand. The following is the hardcore SEO theory for veterans and savvy SEO experts.

First, do some market research and discover the best 100 targeted keywords (those with the lowest Supply and highest Demand).

Take the 100 keywords and make 11 groups with 10 keywords in each group. For example: Group 1: "adult porn," "adult sex," "adult movie," - ONLY 10 keywords, related to each other in each group. Group 2 will then have 10 keywords related to each other, and so on…

Group 2
Adult porn
porn adult
online porn
adult porno
Group 3
Adult sex
sex adult
sex online
sexy adult

Group 4
Adult movie
adult DVD
sex movie
porn movie

Group 5
Adult video
sex video
porn video
video sex
Group 6
...
Group 1 'HUB'
adult porn
adult sex
adult movie
adult video
Group 7
...
Group 8
...
Group 9
...
Group 10
...
Group 11
...

Group 1 links to each keyword related to each group. For example, the group 1 'HUB' links to group 2, group 3, 4, 5, etc. Never, however, link to group 1 from any other group site!

Building A Network
Now that you have your keywords and linking map, assign each group a separate domain, which should be keyword related. All domains must be on different C-class IP addresses (different hosts work best).

Now you're ready to create your content-rich pages. Create an article related to each keyword on a separate webpage. On each page write a 400 word (minimum) article related to that page's keyword. Do not repeat your keyword more than seven times in the article. When creating your articles, make sure to include pictures, Meta, title, head, h1, h2 tags, etc. in correct SEO format, as outlined above.

You should now have 11 sites with some great content. Let's quickly get them into Google and Yahoo, while increasing our page rank in the process: Buy 110 links from text link brokers, all with page ranks between 3 and 6. For example: group 1 'HUB' gets 10 links in, group 2 gets 10 links in, group 3 gets 10 links in, and so on.

Keep creating more hubs and groups, with different articles, images, domains, IP's, etc. and your search engine results will be well on their way up, and fast!

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