opinion

The Question of Cross Sales

Recent Card Association decisions and closer inspection of cross sell practices and account coding are all conspiring to change the way many programs conduct business with credit card joins in this lucrative revenue generation area.

New restrictions on external cross sales may be impacting your revenues. If so, there is good news from Webbilling.com. EU Direct Debit solutions are not governed by card association rules, and in fact, when considering adding the Webbilling platform to your payment cascade, you should forget everything you know about credit cards and welcome the addition of significant EU revenue from your current traffic - the joins are already there, they just can't pay you now! ...Credit card penetration, while growing, remains low throughout Europe - but everybody has a bank account.

Add cross sales in Germany, United Kingdom, Austria, Spain and the Netherlands - you'll be making more money the moment you switch Webbilling on.

With Webbilling, you can conduct both external and internal cross sales, and there are no 1%/2% limits or fines on chargebacks to be concerned with. Their collection service within each of their countries aggressively pursues each and every chargeback as part of your service, and these recovered chargebacks become a recovered revenue stream over time.

One thing to remember is that you are in business for the long-term, so at all times cross selling must be conducted in a responsible manner. Simply put, the customers must know what they are purchasing and how much will be deducted from their accounts. That being said, there is money to me made, and Webbilling welcomes your questions on cross selling options.

Webbilling is an easy implementation in NATS3, NATS4 and MPA3 - you can access the entire cross selling capability quickly and easily and be cashing in on newfound EU revenue in no time at all. Whatever your program infrastructure, there is an API solution for you today.

Webbilling.com offers you essential European payment methods including Direct Debit for Austria, Germany, Spain, the Netherlands and United Kingdom and Advanced Direct pay for 43 European countries! If you add the payment methods to your already existing cascade you can significantly increase your revenue.

Bring your responsible business and Webbilling.com will help you make more money from your existing traffic than you ever thought possible. Test Them Now!

Convert every possible user. Do not let any joins escape. Write: marketing@webbilling.com for more information and see how easy it is to get started.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

A Practical Guide to Refreshing Your Creator Brand

The word “rebrand” can spark instant dread. Why mess with my favorite burrito? What’s with the new logo? Or in the world of online sex work: Wait, she changed her name? Dyed her hair? OMG did she really swap out the good-girl-next-door vibe for full leather baddie?

Jenna Gargles ·
profile

Kylie Baker Details Rise From Store Support to Regional Manager

When Kylie Baker first stepped into adult retail, it wasn’t part of a long-term career plan. It was a favor, a simple act of support for a friend who needed help covering shifts. Nearly 12 years later, that moment has evolved into a leadership career defined by adaptability, resilience and a people-first approach.

Ariana Rodriguez ·
opinion

Building a Queer Audience Across Multiple Platforms

Building a queer audience online can be like trying to flirt at a party where half the people pretend you don’t exist, and the other half want you to leave. On some platforms, the word “gay” alone can tank visibility. On others, showing too much skin, using the wrong hashtag or linking too directly to adult content can quietly bury your posts before anyone sees them.

Guy Spencer ·
profile

Ohdoki Sets Sights on International Growth With 'The Handy'

Some brands rush to cover every facet of the pleasure products market. Others aim to do one thing — and do it exceptionally well.

Colleen Godin ·
opinion

5 Key Features Your Adult Ecommerce Website Might Be Missing

I spend a lot of time on adult ecommerce websites. Not just looking at the front end, but digging into what’s actually driving traffic, conversions and long-term growth. Here’s the reality: most adult brands are leaving money on the table.

Hail Groo ·
profile

SantanaXXL on Breaking Barriers and Making Room for Plus-Size Creators

SantanaXXL doesn’t do subtle. There’s his loud, contagious laugh. The oversized, impossibly cool Louis Vuitton shades perched effortlessly on his face during his chat with XBIZ. The ensemble he casually describes as a “lounge outfit.”

Jackie Backman ·
profile

Ricci Levy on Standing Up for the Right to Be Heard

When Ricci Levy speaks about human rights, she does not use detached, academic language. She speaks with urgency, emotion and the kind of passion that immediately makes it clear just how deeply personal this work is for her.

Women In Adult ·
opinion

Lessons From Decades of Building the Adult Internet

After my first year of college, I needed a job. So I did what people did back then: I opened the newspaper and started scanning the classifieds. One listing stood out: “Image Librarian.” I had no idea what that meant, but I applied, and got the job.

Tanguy ·
opinion

Tips for Building a Pleasure Brand That Lasts

Each year, promising new indie brands enter the pleasure industry with fresh, creative designs meant to enhance intimacy, wellness and self-discovery. Some are embraced by retailers and shoppers, while others fade quietly.

Ian Kulp ·
Show More