In order for your website to be lucrative, it must possess six crucial elements — organization, focus, design, navigation, technology and marketing. Short of one means your website is incomplete and lacking.
A design must be detail-oriented. Just like a piece of art, each detail must contribute to the overall projection of the whole. Nevertheless, it must only have what it needs and nothing more. In other words, it is better to be underdressed than overdressed. This is because it can tend to lead visitors astray. They may not be aware of where to go or where to look.
All sites have goals. In order to achieve that goal, focus is necessary. Objectives must be met in a way that the target audience can relate to and look forward to working hand in hand with you.
Design must be simple with web-safe colors. Design is something that must not punish the eyes of the readers. It must be a memorable and professional example of both art and function. It is advisable to use toolbars on homepages but do not use more than ten, otherwise the page will be cluttered. Finally, consider its size. An ordinary home page has a standard 17" size without any scrolling involved.
Easy navigation means quick routing. That way visitors can transfer from one page to another without any difficulty. Giving burdens to visitors may cause annoyance and will most likely result in poor cooperation and realization of your goal.
It is noteworthy that a website should use accurate technology in order to meet its objectives and dynamics. It must be recent and up to date so that your target readers may not find it passé and rotten. You can utilize all possible resources so long as it will redound to the benefit and efficacy of your website.
Lastly, the domain name must be easy to recall. It can bear the company/business name or something that will easily be connected to your products or services. It must have a one-to-one marketing practice — an abode that will make clients comfortable and at ease. It must also be something that will make visitors come back for more!
By considering these six points, you can increase the chances of having a lucrative website.