xbiz world
xbiz premiere
opinion

Revisions in 2009 Online Sales Expectations

Only a few days ago, eMarketer ran an article that online sales were up based on a study that showed US online retail sales on average were up 11% in Q1 2009. That has now been qualified as further data indicate predictions for 2009 are not so optimistic.

Historic annual sales growth has increased steadily but eMarketer forecasts that continued recessionary pressures will cause online sales to actually contract in 2009—now estimated at a 0.4% decline.

EU Direct Debit


eMarketer senior analyst Jeffrey Grau predicts online sales to be virtually flat for 2009 and expects a return to growth in 2010 assuming the economy is in recovery then, and to approach full stride again in 2011.

EU Direct Debit


According to eMarketer projections, online sales will rebound to double-digit growth from 2011 to 2013. In the meantime as we see everywhere, there are opportunities for innovative online retailers even in the bottom of the downturn.

Look for improvement from those online retailers that can fill the void with superior customer service, rich product information and greater shopping conveniences – 2009 is all about picking up loyal market share because as things turn around you will be poised to experience rapid growth.

Be well aware, even as consumers are reining in spending, they are increasingly researching purchases online - Make sure when they finally feel comfortable making the buying decision they are coming to you to complete the transaction. Jeffrey Grau says, “There is a new breed of consumers extending their research to everyday products.”

These shoppers go online to find out whether a toy is safe, a shampoo is unscented or a diaper manufacturer is environmentally responsible – their information consumption must be satisfied! The way consumers shop is changing, and savvy online retailers will capitalize on their new behavior—and satisfy their information appetites.

For more on how a weakening economy could spell opportunity for online retailers, check out the new eMarketer report, E-Commerce in a Recession: The Impact on Consumers and Retailers (available only to eMarketer Total Access Subscribers).

Click here to mail me for sensible processing options to boost your bottom line and opportunities for branding and marketing exposure.

Click Here for Additional Help Starting or Improving Your Online Business

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Strategic Upscaling of Non-4K Content

If content is king in adult, then technical quality is the throne upon which it sits. Technical quality drives customer acquisition and new sales, while cementing retention and long-term loyalty.

Brad Mitchell ·
opinion

A Look at the Evolution of Pleasure-Enhancing Pumps

Even though the pleasure industry is famously innovative, most “new” products are still ultimately reimagined versions of previous ones. They expand on the core idea by introducing a new feature or solution that takes the original concept to a new level of sensation, functionality or convenience.

Rebecca Weinberg ·
profile

AEBN Reflects on 25 Years of Innovation, Success

Reflecting on 25 years of success, AEBN honchos Jay Strowd and Bishop Wages harken back to 1999, when the company that would become a storied brand first broke away from an online DVD/VHS mail-order business to evolve as an entity solely dedicated to streaming video.

Alejandro Freixes ·
opinion

Platforming the Pleasure Industry With Our Collective Voice

Very early in my business career, I learned not to mix business with politics or religion. This was a foundational tenet that just made sense. For much of my career, that was easy. However, it has become increasingly difficult to avoid bringing politics into business.

Ken Sahn ·
profile

WIA Profile: Jessica Jasmin

Jessica Jasmin’s heart has always been in production, but there were a number of stops along her route to becoming creative director for Gamma Entertainment.

Women In Adult ·
opinion

The ABCs of POS Systems for Adult Store Owners

What point-of-sale system is best for your adult business? Figuring that out can be frustrating, since the numerous options and acronyms don’t easily translate into a clear checklist of features and benefits you can weigh.

Sean Quinn ·
profile

Hayley Davies: From New Zealand Math Nerd to Fast-Rising Adult Star

Growing up, New Zealander Hayley Davies was a proud nerd who participated in mathematics competitions against students from much higher grades. Her good looks turned out to be a kind of secret weapon, causing peers to underestimate her intellectual acumen.

Alejandro Freixes ·
opinion

How Pleasure Brands Can Leverage Strategic PR Amid Mainstream Media Layoffs

Thanks to the mainstreaming of intimacy products, pleasure brands can now gain broad exposure in all kinds of publications, from Cosmo to Allure to Good Housekeeping. Unfortunately, the economic uncertainty dominating the world and challenging businesses has hit the media sector particularly hard.

Kathryn Byberg ·
profile

Elly Clutch: English Teacher Turned Creator Shifts Into High Gear

Growing up, Elly Clutch often felt a bit strange and out of place. In fact, that feeling has stuck with her for as long as she can remember. Nevertheless, she has grown a lot of confidence since her youth, and now knows that being an outgoing and fun-loving nerd makes her uniquely memorable.

Alejandro Freixes ·
opinion

How to Be a Kickass Guest on a Podcast

Podcasts have become a powerful platform for sharing ideas, stories and expertise. Guesting on podcasts can therefore provide tremendous opportunities to grow your fan base. However, being a good podcast guest goes beyond simply having interesting things to say.

Steph Sia ·
Show More