opinion

Tactical B2B Marketing Trends – 2009

Joe D

Are you tracking 2009 Business-to-Business Marketing Trends? I know you’re thinking about what is going on but how are you analyzing current events and adapting to them and how are they shaping your future strategies and changing your one and five year plans?

I was cruising around the Internet and discovered a free upcoming webinar discussing the latest trends in B2B marketing – listen in so you can make informed competitive plans for the rest of the year. How has the current economic climate affected business-to-business (B2B) marketing budgets in general for 2009? To answer this question, MarketingProfs.com, in conjunction with Forrester Research, recently conducted a study to track spending in 2008 and forecast tactical changes for 2009.

Guest Speakers will be Roy Young, President, and Sharon Hudson, Director of Advertising, at MarketingProfs.com. They intend to share which tactics today’s B2B marketers find most effective for lead generation and brand awareness and review the study data to help you evaluate your 2009 plans in light of the latest industry trends and best practices.

Attend the Webinar to discover:

  1. What budget changes marketers are making in response to today’s uncertain economic climate.
  2. How B2B marketers are allocating their budgets among new media options.
  3. What works best now for generating leads and building brands.

Date:

Wednesday, May 6, 2009

Time:

11 AM PDT/ 2 PM EDT


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