opinion

What's Old is New Again

They say that technology is advancing at an alarming rate and they are of course correct — but that doesn't mean that we can afford to forget our roots.

A case in point is the electronic foolishness I was up to the other day, attempting to cleanse one of my servers from all traces of the successful attacks against it by both Russian and Chinese hackers; and to restore it to top running condition — a difficult task for someone as technically inept as myself, and who is more than happy to let a hosting company worry about such "plumbing" issues. But hey, hosting plans change, and the level of inspection I wanted was going to be up to me.

So there I was, my PuTTY client open, providing a black, soulless window into the inner depths of my server — its command line staring back at me, waiting for my input. "Oh dear, I just know I'm gonna type in something stupid and kill this thing..." the thought flashing through my head, I was transported back to the early '90s, when I learnt HTML using DOS Edit, because the luxury of MS Windows was still off in the future.

But this wasn't a web page I was designing, where a quick edit could fix a problem; this was pure monkey business, poking around the box' various systems and file structures and hoping that I wouldn't have to call tech support and say "sorry squire, it seems I broke it" — they have, after all, heard that from me before...

I took a deep breath, and typed in one of the very few commands I remembered: "ls –l" — and with that, I was on my way, probing the server's various nooks and crannies; deleting files that were corrupted or no longer needed, until I was satisfied that most if not all of the offending material was removed. Well, at least all that I could find.

During the process, my hesitation was overcome by nostalgia, as I contemplated the dichotomy of today's flashy Web 2.0 landscape — and the façade that is merely a skin on a much older architecture; where despite the shininess of the showroom, an operator will still sometimes have to venture into a dark basement to smack a rusty pipe with a wrench.

It was, however, this mix of old and new that made the process infinitely easier for me, as I made use of my dual-monitor setup to run PuTTY on one monitor and to keep a dozen browser tabs open on the other — each displaying the results of various Google searches, such as "WTF is FreeBSD?" and "How do you recursively remove a directory?"

Simple enough for many, but for those readers who don't know what I'm talking about, trust me — it doesn't matter how often you use your computer for sex, you really don't want to be this intimate with one.

While I'm still eyeing my server with a fair degree of suspicion, it now seems to be a clean slate — a blank canvas awaiting the master's inspiration (and backup files).

This is really the true essence of being a Webmaster: seeing the possibilities and calling them out of the void — the world truly at your fingertips. And while the world, the web, and technology have all dramatically evolved over the past few years, there is still much opportunity to be found and success to be had. It all starts with a clean slate and taking what's old and making it new again.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

5 Ways Pleasure Brands Can Maintain Social Media Visibility Beyond the Algorithm

The most difficult part of managing social media for pleasure brands is my archnemesis: the algorithm. I am sure most people who work in sexual wellness would agree. We are constantly navigating reduced reach, content removal and, in some cases, account bans. That can make connecting with customers feel impossible, but it is not.

Taylor Maness ·
profile

Verifymy's Emma Robert-Tissot on Putting People at the Heart of Online Safety

Warm, friendly and always happy to help, Emma Robert-Tissot has a gift for making even the most complex corners of online safety feel approachable.

Jackie Backman ·
opinion

How Native Spanish Speakers Help Pleasure Brands Expand Across Latin America

Latin America's Spanish-speaking markets represent an exciting growth opportunity for the pleasure products industry. Across the region, conversations about sexual wellness are becoming more open, specialty retailers are expanding their assortments and shoppers are seeking products that reflect their lifestyles and values.

Rin Musick ·
profile

How Sexual Wellness Brands Can Use Emotional Marketing to Build Loyalty

Adult businesses have never had access to every marketing tool available to mainstream brands. Platform rules, advertising restrictions and content policies can limit the options for sex toy manufacturers and retailers. Add a difficult economy and more cautious consumers, and relying on tactics that worked a few years ago may no longer be enough.

Kate Kozlova ·
profile

WIA: Kristin Zuri-Godskind Draws on Deep Expertise to Elevate Sportsheets

After 18 years in the pleasure products industry, Kristin Zuri-Godskind has experienced the business from nearly every angle. Her career has taken her through retail, merchandising, management, distribution, sales, product education and manufacturing, giving her a perspective shaped as much by the sales floor as by the relationships she has built along the way.

Ariana Rodriguez ·
opinion

Why Retail Expertise Is Essential When AI Tools Analyze Store Data

Somewhere in one of our stores, someone scanned a barcode into a quantity field. The number entered was 8,388,607. At $19.99 per unit, that made a single line item worth roughly $167 million. The number was so large that the import failed immediately.

Zondre Watson ·
trends

Why Adult Retailers Need Better Training on Disability, Chronic Health

Every customer who walks into an adult store brings a different body, comfort level and set of needs. Retail staff already know how to ask the basics: Do you prefer vibration or suction? Are you using water-based or silicone lubricant? Do you have a latex allergy? What size are you comfortable with?

Mersy Love ·
profile

YourVids' Gino on Listening, Learning and Putting Creators First

Get Gino talking about the work creators pour into their careers, and his passion quickly becomes contagious. He deeply appreciates the people powering the business and has firm ideas about what they deserve in return.

Jackie Backman ·
profile

Vendo CEO Mitch Platt Reflects on 20 Years of Lessons and Evolution

More than 20 years ago, three entrepreneurs in Barcelona began gathering over beers to pitch, dissect and routinely destroy one another's business ideas. The ritual was simple: One person arrived with a concept, while the other two tried to expose every weakness. Any proposal that survived earned another look. Most did not.

Jackie Backman ·
profile

Abby Rose on Camming, Connection and Creative Chaos

Abby Rose has mastered the art of viewing life through rose-colored glasses, finding the good in even the most challenging circumstances. With the bubbly charm of Elle Woods and the steely determination of G.I. Jane, she pairs a resilient spirit with a deep love for bringing people together.

Jackie Backman ·
Show More