opinion

3D Technology Advances

For many adult entertainment operators, one thing has become abundantly clear over the past several years — while evolving business models may help lead to corporate stability, it'll take another quantum shift in technology to bring the next cash cow to the table.

Vying for this coveted masturbatory milestone are two major contenders: haptics and 3D on the web. While in this observer's opinion, the killer app will be one that unites haptics and 3D (with mobile-enabled live video chat and geo-targeted social networking), each of these technologies individually is already enhancing carnal communications.

Let's take a closer look at one of these technologies and its impact on adult entertainment — the growing use of 3D imaging.

When talking about 3D, it's perhaps natural to conjure images of 1950's monster movies, with the 3D glasses given to audience goers and their red and blue lenses; or of "cartoon" images and other graphics, such as those on modern videogame consoles; but photos and videos can also be produced today using a variety of special 3D systems at the lens, camera and/or processing levels — with sometimes mixed results.

But those results are getting better — much better — and a rapidly growing number of mainstream and adult productions are now employing 3D; and eyeing the web as one of the vehicles via which this content may be delivered.

As previously reported by XBIZ, the Khronos Group, in response to a proposal from Mozilla, has announced an initiative to create an open, royalty-free standard for bringing accelerated 3D graphics to the web. The Khronos "Accelerated 3D on Web" working group is considering various measures including employing OpenGL within web browser software to enable cross-platform 3D-capable web applications.

"With increasing performance, JavaScript is positioned to be a viable programming language for classes of applications currently written in C and C++," stated a Khronos press release. "Graphics developers targeting large audiences through web applications would be well-served by bringing additional graphics capabilities [to] the web platform, particularly the ability to work with 3D."

According to the group, OpenGL is available on all desktop operating systems, while OpenGL ES is being used by an increasingly wide variety of embedded platforms as their native graphics API. It is also now being used to provide the new 3D features within the latest release of Adobe's perennially popular Photoshop software, CS4.

The first fruits of the Khronos Group's labors should be visible in the next full release of the Firefox web browser — leading some observers to believe that 3D on the web will be coming sooner than later, and will be helped along by the hands of many supporters and the various resources they bring to the table.

"With more and more content moving to the web and JavaScript getting faster every day, the time is right to create an open, general purpose API for accelerated 3D graphics on the web," Google's Engineering Director Matt Papakipos said. "Google looks forward to offering its expertise in graphics and web development to this discussion."

"Social networks could create 3D chatrooms and retailers could provide proper 3D visualizations of their products," Forrester research analyst Paul Jackson said. "If you think about the traditional browsing experience of flat pages and links this is not a natural way to interact. People are much more used to walking around and picking things up so a 3D browser could lead eventually to a more naturalistic way of interaction."

But it all comes back to porn — without which, the development and adoption of 3D technology could take years longer…

Commenting on one of his recent 3D productions, Dominic Ford stated that "while someone with a nice body obviously takes a great 2D photo, 3D photos and video gives so much more detail about their bodies: How rounded are his biceps? How do his shoulder muscles curve?"

"Another thing that really comes across in 3D is skin texture," Ford added.

With hi-definition video already delivering incredible textures, the added dimension of going 3D is sure to make the viewer experience "pop" — especially when large screen digital displays; immersive headsets; and the addition of haptics is taken into account.

It is making the viewer feel as though he's "part of the action" that drives all of these technologies; or as Ford put it, "You really see and feel the full thrust of penetration in a way you simply can't in 2D."

And for adult web surfers, there is no better way to become "part of the action" than through one-on-one interaction, such as that offered by live cam affiliate program AdultWebmasterEmpire, which jumped on the 3D bandwagon by adding 3D video chat services to its LiveJasmin.com amateur webcam community — with an upsell offer for the required glasses, indicating another of the revenue streams that 3D content provides.

Of course, technology being what it is, even everyday home users can get in on the fun, with the release of products like Wazabee's 3DeeCamera solution for the iPhone, now available from the Apple App Store. According to the company, "3DeeCamera enables you to create 3D images using your built-in iPhone camera. Take two side-by-side photographs or choose two stereo-pairs from storage to easily generate stunning 3D images by shifting, rotating and scaling the image pairs. Immediately create and share 3D images with friends, family or anyone using an iPhone."

You might have heard about Wazabee — its 3DeeShell snap-on device for the iPhone is being used by Pink Visual to provide "glasses free" 3D viewing of the mobile adult site, iPinkVisualPass.com.

"Shooting content for 3D is challenging and a bit resource-intensive, but when you look at the final product, it's easy to see what the current 3D buzz is about," Kim Kysar, brand and product manager for Pink Visual, said. "This isn't like the cheesy, 1970s 3D viewing experience that a lot of us grew up with. This is cutting edge stuff. The best part is that there's no need to wear those awful glasses."

When it's that easy, and increasing in quality and availability with each passing year, the future of 3D in adult makes other forms of content truly seem flat in comparison. Now if someone can just combine all of these new technologies into the next killer app for adult.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

trends

Signals Ahead: Pleasure Brands Track the Rapid Convergence of Tech and Intimacy

It’s complicated. As the pleasure industry enters 2026, many industry observers predict that the coming year will be shaped not by a single game-changing breakthrough or standout celebrity partnership, but rather by the slow, powerful alignment of consumer psychology, economic reality, cultural openness and shifting demographic needs.

Ariana Rodriguez ·
opinion

A Creator's Guide to Starting the Year With Strong Financial Habits

Every January brings that familiar rush of new ideas and big goals. Creators feel ready to overhaul their content, commit to new posting schedules and jump on fresh opportunities.

Megan Stokes ·
profile

Kyrie Hara Fuels Tenga's Growth as U.S. Sales Lead

Kyrie Hara is making significant moves. After racking up sales and general management experience during her 14-year run with Hawaiian retailer Sensually Yours, Hara has quickly embraced her role as the newest U.S. sales lead with Japanese manufacturer Tenga.

Women In Adult ·
profile

Jak Knife on Turning Collaboration and Consistency Into a Billion Views

What started as a private experiment between two curious lovers has grown into one of the most-watched creator catalogs on Pornhub. Today, with more than a billion views and counting, Jak Knife ranks among the top 20 performers on the site. It’s a milestone he reached not through overnight virality or manufactured hype, but through consistency, collaboration—and a willingness to make it weird.

Jackie Backman ·
profile

Alex Feynerol Discusses Svakom's Male-Focused Brand, Kaotik Labs

Over the past 13 years, Svakom has built its brand on sensuality and emotional intimacy, focusing on elegant design, wellness-oriented messaging and accessible pricing for vibrators and couples’ products — what the company often describes as “affordable luxury.” Recently, however, the company has had to adjust its traditional marketing tactics to fit one particular category steadily gaining prominence: male masturbators.

Jackie Backman ·
opinion

Pornnhub's Jade Talks Trust and Community

If you’ve ever interacted with Jade at Pornhub, you already know one thing to be true: Whether you’re coordinating an event, confirming deliverables or simply trying to get an answer quickly, things move more smoothly when she’s involved. Emails get answered. Details are confirmed. Deadlines don’t drift. And through it all, her tone remains warm, friendly and grounded.

Women In Adult ·
opinion

Why Midlife Men Are the Next Big Bet in Sexual Wellness

The recent shift toward supporting pleasure for perimenopausal and menopausal women — a topic once treated as taboo — has clearly been a major breakthrough for the sexual wellness industry. However, there is an equally important yet often neglected market to consider: midlife men.

Karen Bigman ·
opinion

Outlook 2026: Industry Execs Weigh In on Strategy, Monetization and Risk

The adult industry enters 2026 at a moment of concentrated change. Over the past year, the sector’s evolution has accelerated. Creators have become full-scale businesses, managing branding, compliance, distribution and community under intensifying competition. Studios and platforms are refining production and business models in response to pressures ranging from regulatory mandates to shifting consumer preferences.

Jackie Backman ·
opinion

Retailer Tips for Building Customer Trust, Loyalty

Want to increase customer traffic and deepen engagement in 2026? Then it’s time to look beyond quick wins and start building true loyalty.

Staci Cruse ·
opinion

How Platforms Can Tap AI to Moderate Content at Scale

Every day, billions of posts, images and videos are uploaded to platforms like Facebook, Instagram, TikTok and X. As social media has grown, so has the amount of content that must be reviewed — including hate speech, misinformation, deepfakes, violent material and coordinated manipulation campaigns.

Christoph Hermes ·
Show More