In any case, the comment sparked some later conversations in which I had the opportunity to discuss viral video efforts and results across ecommerce segments – and found that everyone with whom I spoke is still looking for a way to track campaigns in a useful quantifiable manner.
So this week I came across a press release which on first glance appears promising in this regard. Independent third-party measurement firm Visible Measures has been named a Gartner 'Cool Vendor.' With a trademarked measure of online video campaigns - True Reach(TM) - Visible Measures claims to provide an integrated view across all campaign components, including syndicated, social, and paid video placements. The company states its technologies reveal both how online viewers interact with video content and how that content spreads across 150+ of the top video-sharing destinations, from AOL Video, to YouTube, and virtually everywhere in between. The result, they claim, is client ability to quantify the ROI of their Internet video-based campaigns, providing ‘unprecedented visibility into what works,’ what doesn't, and the best practices for cost-effectively enhancing performance.
If you are searching for the means to track your online video campaigns, take a look at this cool vendor, and let me know what you discover. Visible Measures says they meet the unique challenges of measuring digital video reach and engagement. Analyze your online video audiences and how they engage - for both content assets and advertising placements. Take a look at Visible Measures, and let me know what you think and how you progress.
Gartner decides on their cool vendors by investigating their technologies or solutions; looking for innovation, provision of new capability which creates impact; have, or will have, real business impact; Intriguing, and has caught Gartner's attention or curiosity in approximately the past six months.
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