opinion

Sitting Out the Recession in Jail

Dear Max Hardcore,

I just wanted to send a few thoughts your way as you begin a 46-month stint in federal prison for an obscenity conviction that should never have happened in the first place. First, I want to say I hope the sentence served is substantially shorter, if not reversed altogether.

I have interviewed you several times over the years, but we have never been close and I do not know you well. I may not be a great fan of your work, to say the least, but neither do I think that is relevant to anything. I don't want to speak about obscenity laws because I think we both agree that they are fatally arbitrary and, well, seriously fucked up. But I do want to talk briefly about the manner in which you have faced this whole ordeal.

Brother, you have taken it like a man.

I haven't seen or heard one self-pitying peep out of you since you were indicted, even at parties over the past few years, in one on one conversations, when you could easily have bemoaned your fate and the unfairness of it all, and declared yourself a martyr to the cause.

Instead, you talked about how you weren't giving up the fight and how the world hadn't seen the last of Max, and how you really do believe in the System and the freedoms we enjoy and so often take for granted. That as the Man was working overtime to take away yours.

It was impressive, but I have been impressed before, particularly when you were one of the very first of the "video" crowd to attend Internext shows, years ago, when 98% of the producers still thought the Internet was for chumps.

You were always there, way ahead of most of the others, visible, asking questions, making deals, and palpably eager to learn everything you could.

I was there when an online guy tried to coax you into a fight at the pool in Hollywood, Florida, because, as I recall, he was offended by the content you made and felt he needed to make a statement. You didn't bite or back down, as I recall, and the confrontation petered out.

And I have seen you pilloried on adult chat boards by a lot of people in the industry, with comments along the lines of, "You had it coming," or, "That's the way it goes," or, "You play with fire, you get burned." You know, the sort of comments one would expect from people who share similar risks. (Excuse me while I puke.)

I also have heard the quieter asides, "I don't give a shit," or, "He got what he deserved," or the slightly more generalized, "Fuck him." There have been a number of those lately, but then that sort of attention is nothing new to you, is it? As the king lightening rod in an industry renowned for its headline grabbing, boundary-pushing egoists, your skin got thick a long time ago, didn't it?

So I just want to say that all this has been noted. You have thus far acquitted yourself quite honorably. I also want you to know that you will not recede into oblivion. If I am allowed and able, I promise to visit you in jail, to see how you are doing and to continue covering your story. I'm sure I will not be the only one.

On a last note, not that it was your choice, but you probably picked the best possible time to take to the sidelines. This is going to be one brutal recession. I know, it's not much of a consolation, but it's something.

Take it easy, Max. See you soon,

Tom

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Growing Site Revenue Under Ever-Changing Compliance Rules

Over the past year, many merchants have reported earnings that were flat or even a bit down. This is due to three main factors: age verification regulations, click-to-cancel rules, and banks backing away from cross-sales due to regulatory requirements and the rollout of the Visa Acquiring Monitoring Program (VAMP).

Cathy Beardsley ·
opinion

A Guide to Displaying Sex Dolls In-Store

Sex dolls are high-priced and visually striking, but often misunderstood by first-time buyers. Displayed poorly, they can seem intimidating, gimmicky or off-putting. Displayed well, they become conversation starters, high-quality premium products and confidence-boosting sales opportunities.

Jessica Sav ·
opinion

AI Safeguards for Platform Compliance and Trust

If your platform hosts user-generated content (UGC), then you already know protecting your brand is not merely a matter of good design or strong community guidelines. It requires systems that can verify who your users are, filter what they upload and ensure your business stays on the right side of regulators, payment processors and public opinion.

Christoph Hermes ·
opinion

How to Eliminate User Redirects and Improve Checkout Retention

Running an adult site, you work hard to create traffic and make sure your funnel is optimal, with the end goal of getting users to make a purchase. Then, right at that critical moment, what do you do? You send them somewhere else. Not good.

Jonathan Corona ·
opinion

How AI Is Modernizing Retail HR

With 21 locations, I’m pretty much always hiring. Unfortunately, the employment market these days can be chaotic, as candidates send out applications across dozens of job boards with a single click. For managers like me, this results in more time spent sorting through signals and static.

Zondre Watson ·
opinion

WIFEY at One: Brand Ambassador Serenity Cox Talks Authenticity, Trusted Relationships

Vixen Media Group brand Wifey may be celebrating its very first anniversary in March, but the imprint has wasted no time establishing itself as a distinctive new voice in adult cinema. In its debut year, Wifey captured two XMAs: Best New Studio/Imprint and Best New Site.

Christian Cintron ·
opinion

Rethinking Influencer Marketing in Sexual Wellness

Influencer marketing has evolved over the past several years, and that ripple has extended to the sexual wellness industry. The factors driving the appeal of partnering with influencers — raising awareness and expanding reach — remain just as important as they did when such partnerships first became common.

Naima Karp ·
trends

Meet the New Class of Pleasure Purveyors Making Waves

The sexual wellness industry has always evolved in response to cultural shifts, but the current wave of up-and-coming pleasure brands signals something deeper than trend cycles or aesthetic refreshes. These founders aren’t just launching new products; they are reframing what intimacy means, who it is for and how it fits into everyday life. Across supplements, toys, aftercare and even divination decks, a new generation of brands is closing long-ignored gaps — between pleasure and wellness, fantasy and function, science and sensuality, individuality and shared experience.

Ariana Rodriguez ·
opinion

How to Convert Fans Through Scarcity and Exclusivity

Nothing sparks fans’ ongoing desire in the long term like making them feel personally prioritized. It gives them a sense of belonging and sparks a level of loyalty that goes far beyond just loving your work. Forging that degree of connection, however, requires knowing how to employ two key tactics: scarcity and exclusivity.

Sara Star ·
profile

Viben's Kara Liburd on Building a Fulfilling Career in the Industry

“We work in an industry where trust, follow-through and service matter just as much as product quality,” declares Viben sales exec Kara Liburd. “Retailers today want analytics, marketing assets and deeper product knowledge, and brands are stepping up to provide that support.”

Colleen Godin ·
Show More