educational

Choosing a Business Entity

The type of entity you choose for your business is important not only for tax reasons but also for purposes of investment from third parties — and an eventual sale.

What types of entities are there? A business may be formed as a C-corporation, an S-corporation, a partnership, a limited liability company, a limited liability partnership and a sole roprietorship.

The type of entity determines how the entity and its owners are taxed. The choice of entity will also determine how investors are able to contribute to the business and take back a return on their investments. To reduce costs (legal and accounting and time), it is important to choose the best entity for your business.

How does a business choose the most optimal entity type? The choice should be based on the goals of the owner(s). As such, we have broken down the different entities based on broad, but common, goals.

1) No investors, one level of tax:

A sole proprietorship or LLC allows for one level of tax on the owner and is reported on the Form 1040, Schedule C. The ownership of the company is fully disclosed; this makes sense for smaller businesses. The LLC also provides legal liability protection, thus creating a layer between the business and the owner.

2) More than one owner, no outside investors:

An LLC, S-corp, partnership or LLP are flow-throughs for tax purposes, which means that each owner pays tax on the business's income on their individual tax returns and the entity does not pay tax on its own, thus providing one level of tax. Expenses are not disclosed on the individual's return, resulting in less of a chance that the owners will be audited.

An S-corp is a C-corp that makes an election which allows it to be taxed only at the individual level. However, an S-corp cannot have preferred stock and is therefore not a good choice if there will be venture capital investors.

3) More than one owner with outside (venture capital or public) investors:

In this situation, a C-corp is the traditional company that is set up under state law. The company is taxed and then the owners are taxed again when a dividend is paid out – thus double taxation. This is much more costly in terms of overall return if dividends are actually paid.

The state in which a company is established does not influence the state of taxation where it operates. Thus, if the company operates in California and was set up in Nevada, the company will still pay tax in California. Often Delaware is used as the state of incorporation, because Delaware has the oldest corporate law and if the possibility exists of the company going public, this is the state of choice. But if the company is not going public and is operating in California, California should be used as the state of incorporation.

Venture capitalists will invest in C-corps via convertible, preferred stock, as this allows for a round of financing to be completed quickly and efficiently, without creating a separate tax event on the investment. Overall, however, C-corps do not make sense if there will not be venture capital money or the company will not go public.

The choice of entity to use for a business is best decided in consultation with either an accountant or a lawyer who understands your business and goals. As mentioned previously, it is costly and time-consuming to redo an initial set up because the process was done improperly to start with.

Also, once set up, it is important to maintain the corporate minutes and adhere to the bylaws or operating agreements such that a lawsuit cannot "pierce the corporate veil."

Montage Services Inc. provides international and domestic tax consulting and advisory services, primarily for corporations. To inquire about a particular tax issue or seek consulting services, contact Scott Wentz, managing director, at (415) 963-4016 or scott@montage-services.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

How Layered Fraud Controls Can Stop Card Testing Before Chargebacks Hit

You suddenly have 400 new $1 trial signups. Sales are up, the approval rate looks great and, at first glance, the numbers seem worth celebrating.

Jonathan Corona ·
opinion

Falcon/NakedSword Makes Every Body Count in 'Deeper by the Dozen'

Double trouble is on the menu in NakedSword’s “Deeper by the Dozen,” an all-sex buffet where personal space is scarce and temptation is plentiful. Trading scripted drama for a fresh batch of bare buns, the studio serves up two gangbangs with exclusive Jaxx Cody and “Trailer Trash Boys” regular Ian Sterling as the main course.

Christian Cintron ·
profile

BranditScan's Aerie Saunders on Fostering Creator Knowledge, Confidence and Community

Aerie Saunders is firmly in her season. When she sits down with XBIZ, a fall-scented WoodWick candle burns in the background, pumpkins decorate her desk and the first signs of spooky season are already on display. Not that Saunders waits until autumn to embrace the macabre.

Jackie Backman ·
opinion

What Mastercard's Scam Monitoring Program Means for Adult Merchants

Mastercard's Scam Merchant Monitoring Program (SMMP) has introduced a new, investigation-led framework that works very differently from the ratio-based chargeback programs the industry has relied on for years. It applies to card-not-present merchants globally, and Mastercard's guidance on business models warranting closer attention includes adult content and dating platforms, along with subscription services, digital goods and forex.

Len Garcia ·
opinion

Why the Right Merchant Category Code Matters for NSFW AI Businesses

You explained exactly what your NSFW AI business does to your payment processor and they seemed to get it. The underwriting process felt thorough and exhausting, but it was well worth it because you began processing.

Jonathan Corona ·
opinion

How Local Payments Can Expand Access and Reduce Friction at Checkout

Global adult platforms often enter new markets with a familiar assumption: If their checkout accepts major cards, they're ready for local customers. In reality, payment habits vary widely by country. Dutch consumers use iDEAL for online shopping, BLIK is a leading e-commerce payment method in Poland, and India's UPI handles billions of transactions each month.

Mitch Platt ·
opinion

How Detailed Receipts Build Consumer Trust and Reduce Chargeback

When was the last time you bought something online? Chances are you looked for the confirmation almost immediately. Did the transaction go through? Does it show what you bought? Were you charged correctly? And if there's a problem, who can you contact?

Cathy Beardsley ·
opinion

What Adult Platforms Should Know About the EU AI Act

The European Union's Artificial Intelligence Act is now largely in force, creating new obligations for adult platforms using AI for content creation, performer verification, age estimation, moderation and other functions.

Corey Silverstein ·
profile

Verifymy's Emma Robert-Tissot on Putting People at the Heart of Online Safety

Warm, friendly and always happy to help, Emma Robert-Tissot has a gift for making even the most complex corners of online safety feel approachable.

Jackie Backman ·
profile

YourVids' Gino on Listening, Learning and Putting Creators First

Get Gino talking about the work creators pour into their careers, and his passion quickly becomes contagious. He deeply appreciates the people powering the business and has firm ideas about what they deserve in return.

Jackie Backman ·
Show More