FeedMorphers is designed to automate and streamline the process of providing affiliates with unique, search engine friendly RSS feeds for use on blogs and other websites; as well as morphing XML feeds for use on tube sites.
"We take your existing FHGs or MHGs, SEO optimize [them], write carefully planned texts and then export them to morphing (inline randomization) RSS feeds for your blogging affiliates, or a morphed XML feed for your tubing affiliates," states the FeedMorphers website. "Static feeds are the way of the past as is evident by the waves of affiliate programs recently touting their morphing capabilities. It really is that powerful both as a tool for affiliates and as a marketing point in recruiting and retaining affiliates."
FeedMorphers was developed by Keith 'kmanrox' Glazer. Glazer, an industry veteran since 1996, is well known within the industry for his work with Ron Levi at CyberErotica and his co-founding of NicheBucks with Gavin Lloyd.
New to the system is XML feed morphing where existing movie galleries or member's area content is converted on the fly to Flash (alternatively, the sponsor may provide URLs to hosted .flv's). FeedMorphers then creates morphing preview images, along with morphing titles, descriptions and tags, which is then posted to an XML feed compatible with a variety of popular tube-site applications.
According to Glazer, feed morphing is a way to provide affiliates with unique content.
"There are a few variations on how this is done, but the basics are the use of inline synonym tables that are randomized with every RSS or XML feed pull by affiliates. There are other features used for SEO such as ALT image tag morphing, photo/video morphing, tags and so forth," Glazer said. "All in all, the search engines will see each affiliate's posts as unique content and not penalize them or lump them in with all the other affiliates in the search results."
While search engines see iterations of standard feeds as non-unique, duplicate content and thus treat it as such by giving it little weight in relevancy-based rankings, "morphed feeds" contain individual variances that the company claims are seen as unique content.
"If 2,000 affiliates all post the same feed verbatim, they'll get penalized and lumped together in the search results," Glazer said. "With morphed feeds each post has many variables. These randomized variables are also incorporated into the scripting that is mainly apparent to the spiders."
"Take one of our morphed feeds, refresh it a few times and you can see part of the morphing in action before your eyes," Glazer added.
Glazer credits necessity as the driving force behind his development of FeedMorphers.
"I noticed that when we moved to using sponsor feeds for part of our blog network that almost 98 percent of the sponsors either never or rarely updated their feeds. On top of that, the quality of the feeds that were coming through the pipe were vile, showing one standard screencap pic and one or two sentences with irrelevant keywords that usually didn't even make sense," Glazer said. "Then when we saw the results, we realized that we were also getting lumped in with all the other affiliates pulling from the same, sub-par feeds."
"We had to do something about this and we did with FeedMorphers," Glazer added. "Our clients will not need to lift a finger. To get started all we need is to integrate our generator into the affiliate area and we'll take it from there."
The service includes custom integration with the sponsor's affiliate area; RSS and XML feed development and morphing; plus targeted text writing by American specialists.