opinion

MC Bans Certain Cross Sales

Ron Cadwell of CCBill posted up the long-anticipated news late last night.

"Effective Immediately MasterCard is going to enforce rule 5.10.1

"Pre-Checked Cross sells are now officially DEAD!!!!!!!!!!!
Fines will be 50k per week per account
30 days for banks to cancel all accounts or termination of their right to process

"This rule will not affect IPSP accounts since we are viewed as a single merchant in MasterCard's eyes.

"WOW!!!!!!!!!!! The day before Christmas this is really PRICELESS"

He can say that again. M/C, and soon Visa, have been alerted to a very serious problem which they will now attempt to correct. The new rule reads:

5.10.1 Sale or Exchange of Information
A Merchant must not sell, purchase, provide, exchange or in any manner disclose Card account number, Transaction, or personal information of or about a Cardholder to anyone other than its Acquirer, to the Corporation, or in response to a valid government demand. This prohibition applies to Card imprints, TIDs, carbon copies, mailing lists, tapes, database files, and all other media created or obtained as a result of a Transaction.

In the middle of the aforementioned thread, Cadwell responds to a poster who theorizes that it was pressure from the DoJ that prompted this crackdown with a resounding "Bingo!" He obviously knows much more than he explained in his opening post, but then again he always does.

As mentioned, this move has been brewing for awhile and many people knew it was coming. What's interesting is it's timing, almost simultaneous with the release of the revised 2257 regulations. Even a non-conspiracy theorist might discern a coordinated action, but who knows. The rule changes were announced in October; that they are effective immediately means that a 60-day rule was probably in effect, and that banks and processors have been working overtime to get themselves and their clients into compliance, or get rid of them.

I know of one owner of a large program who was recently rejected (and chided) by one of the prominent IPSPs because he was engaging in practices explicitly banned by the new rule. He was angry about it, too; felt it was unfair and that he should be able to manage his own billing affairs as he saw fit if it made his operation run more efficiently, and that others corrupt practices should not prevent him from doing just that. MasterCard/Visa do not agree.

There is a lot to digest here, but it is clear to everyone that this is a long-overdue move to correct some very, very bad billing practices that have proliferated over the past few years. In continuing to allow the practice of non pre- or pre-checked cross sales by ISPSs, which the card companies have always regulated with a heavy hand, we are seeing what we have seen before, a strong move to consolidate authority in the billing companies considered the most responsible and responsive with respect to ever-creative corrupt practices.

In post #25, Cadwell even comments, "Notices and fines have already gone out to the banks and they are in the millions." One presumes the fines are in the millions, not the banks! ;-)

Looks like Spring cleaning has arrived during Winter this year. Merry Christmas!

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Efren Méndez Leads LoveStore Mexico With a Community-First Approach

Fifteen years ago, Efren Méndez and a friend walked into a sex shop. They were looking for nothing more than a few items for a party. Instead, the moment altered the direction of his career, and ultimately his life.

Jackie Backman ·
profile

Kisscat on American Dreams and Creating Content That Connects

The year was 2019. Kisscat was drying her hair when her husband, Alex, walked in and told her about a couple who had become popular on Pornhub just shooting videos at home.

Jackie Backman ·
opinion

Guiding Shoppers With Clear Pleasure Education

One of the most valuable skills in pleasure retail isn’t persuasion — it’s translation. Customers often arrive curious but cautious, unsure of terminology, functions or even what questions to ask. The goal isn’t to overwhelm them with specs or explicit details, but to describe product features in a way that feels approachable, relatable and easy to imagine.

Sara Gaffoor ·
profile

Stripchat's Jessica on Building Creator Success, One Step at a Time

At most industry events, the spotlight naturally falls on the creators whose personalities light up screens and social feeds. Behind the booths, parties and perfectly timed photo ops, however, there is someone else shaping the experience.

Jackie Backman ·
opinion

High-ROI Marketing Tactics for Online Retail

In adult ecommerce, the marketing landscape never stops shifting. What succeeded brilliantly in March may seem outdated by September. When you look at the bigger picture, however patterns emerge: clear, repeatable paths to strong ROI that remain consistent even as algorithms, platforms and buyer behavior keep changing.

Hail Groo ·
opinion

Inside the OCC's Debanking Review and Its Impact on the Adult Industry

For years, adult performers, creators, producers and adjacent businesses have routinely had their access to basic financial services curtailed — not because they are inherently higher-risk customers, but because a whole category of lawful work has long been treated as unacceptable.

Corey Silverstein ·
opinion

A Hands-On Review of AI Camera Monitoring for Retail

Last month, I outlined the main AI-powered loss prevention options available to businesses: DIY solutions, hosted services and enterprise platforms. This time, I decided to test one out myself. I contacted a cloud video platform that integrates with Lightspeed POS and scheduled a demo.

Zondre Watson ·
opinion

How to Build Operational Resilience Into Your Payment Ecosystem

Over the past year, we’ve watched adult merchants weather a variety of disruptions and speedbumps. Some even lost entire revenue streams overnight — simply because they relied too heavily on a single cloud provider that suffered an outage, lacked sufficient redundancy and failover, or otherwise fell short when it came to making sure their business was protected in case of unwelcome surprises.

Cathy Beardsley ·
opinion

Turning Fantasy Fans Into New Creature Play Shoppers

Adult “creature play” is no longer just a niche novelty. There’s even a term for this kink: teratophilia, meaning sexual attraction to monsters. A heady mix of sensory novelty, curiosity about unfamiliar bodies and potential power dynamics has made lusting after and role-playing mythological creatures more widely accepted. The erotically captivating allure of otherworldly beings has even become prevalent across pop culture, from “True Blood” and “The Shape of Water” to Guillermo Del Toro’s “Frankenstein” and “monster boyfriend” romantasy literature trending on TikTok.

Naima Karp ·
opinion

Building a Stronger Strategy Against Card-Testing Bots

It’s a scenario every high-risk merchant dreads. You wake up one morning, check your dashboard and see a massive spike in transaction volume. For a fleeting moment, you’re excited at the premise that something went viral — but then reality sets in. You find thousands of transactions, all for $0.50 and all declined.

Jonathan Corona ·
Show More