opinion

MC Bans Certain Cross Sales

Ron Cadwell of CCBill posted up the long-anticipated news late last night.

"Effective Immediately MasterCard is going to enforce rule 5.10.1

"Pre-Checked Cross sells are now officially DEAD!!!!!!!!!!!
Fines will be 50k per week per account
30 days for banks to cancel all accounts or termination of their right to process

"This rule will not affect IPSP accounts since we are viewed as a single merchant in MasterCard's eyes.

"WOW!!!!!!!!!!! The day before Christmas this is really PRICELESS"

He can say that again. M/C, and soon Visa, have been alerted to a very serious problem which they will now attempt to correct. The new rule reads:

5.10.1 Sale or Exchange of Information
A Merchant must not sell, purchase, provide, exchange or in any manner disclose Card account number, Transaction, or personal information of or about a Cardholder to anyone other than its Acquirer, to the Corporation, or in response to a valid government demand. This prohibition applies to Card imprints, TIDs, carbon copies, mailing lists, tapes, database files, and all other media created or obtained as a result of a Transaction.

In the middle of the aforementioned thread, Cadwell responds to a poster who theorizes that it was pressure from the DoJ that prompted this crackdown with a resounding "Bingo!" He obviously knows much more than he explained in his opening post, but then again he always does.

As mentioned, this move has been brewing for awhile and many people knew it was coming. What's interesting is it's timing, almost simultaneous with the release of the revised 2257 regulations. Even a non-conspiracy theorist might discern a coordinated action, but who knows. The rule changes were announced in October; that they are effective immediately means that a 60-day rule was probably in effect, and that banks and processors have been working overtime to get themselves and their clients into compliance, or get rid of them.

I know of one owner of a large program who was recently rejected (and chided) by one of the prominent IPSPs because he was engaging in practices explicitly banned by the new rule. He was angry about it, too; felt it was unfair and that he should be able to manage his own billing affairs as he saw fit if it made his operation run more efficiently, and that others corrupt practices should not prevent him from doing just that. MasterCard/Visa do not agree.

There is a lot to digest here, but it is clear to everyone that this is a long-overdue move to correct some very, very bad billing practices that have proliferated over the past few years. In continuing to allow the practice of non pre- or pre-checked cross sales by ISPSs, which the card companies have always regulated with a heavy hand, we are seeing what we have seen before, a strong move to consolidate authority in the billing companies considered the most responsible and responsive with respect to ever-creative corrupt practices.

In post #25, Cadwell even comments, "Notices and fines have already gone out to the banks and they are in the millions." One presumes the fines are in the millions, not the banks! ;-)

Looks like Spring cleaning has arrived during Winter this year. Merry Christmas!

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

trends

Signals Ahead: Pleasure Brands Track the Rapid Convergence of Tech and Intimacy

It’s complicated. As the pleasure industry enters 2026, many industry observers predict that the coming year will be shaped not by a single game-changing breakthrough or standout celebrity partnership, but rather by the slow, powerful alignment of consumer psychology, economic reality, cultural openness and shifting demographic needs.

Ariana Rodriguez ·
opinion

A Creator's Guide to Starting the Year With Strong Financial Habits

Every January brings that familiar rush of new ideas and big goals. Creators feel ready to overhaul their content, commit to new posting schedules and jump on fresh opportunities.

Megan Stokes ·
profile

Kyrie Hara Fuels Tenga's Growth as U.S. Sales Lead

Kyrie Hara is making significant moves. After racking up sales and general management experience during her 14-year run with Hawaiian retailer Sensually Yours, Hara has quickly embraced her role as the newest U.S. sales lead with Japanese manufacturer Tenga.

Women In Adult ·
profile

Jak Knife on Turning Collaboration and Consistency Into a Billion Views

What started as a private experiment between two curious lovers has grown into one of the most-watched creator catalogs on Pornhub. Today, with more than a billion views and counting, Jak Knife ranks among the top 20 performers on the site. It’s a milestone he reached not through overnight virality or manufactured hype, but through consistency, collaboration—and a willingness to make it weird.

Jackie Backman ·
profile

Alex Feynerol Discusses Svakom's Male-Focused Brand, Kaotik Labs

Over the past 13 years, Svakom has built its brand on sensuality and emotional intimacy, focusing on elegant design, wellness-oriented messaging and accessible pricing for vibrators and couples’ products — what the company often describes as “affordable luxury.” Recently, however, the company has had to adjust its traditional marketing tactics to fit one particular category steadily gaining prominence: male masturbators.

Jackie Backman ·
opinion

Pornnhub's Jade Talks Trust and Community

If you’ve ever interacted with Jade at Pornhub, you already know one thing to be true: Whether you’re coordinating an event, confirming deliverables or simply trying to get an answer quickly, things move more smoothly when she’s involved. Emails get answered. Details are confirmed. Deadlines don’t drift. And through it all, her tone remains warm, friendly and grounded.

Women In Adult ·
opinion

Why Midlife Men Are the Next Big Bet in Sexual Wellness

The recent shift toward supporting pleasure for perimenopausal and menopausal women — a topic once treated as taboo — has clearly been a major breakthrough for the sexual wellness industry. However, there is an equally important yet often neglected market to consider: midlife men.

Karen Bigman ·
opinion

Outlook 2026: Industry Execs Weigh In on Strategy, Monetization and Risk

The adult industry enters 2026 at a moment of concentrated change. Over the past year, the sector’s evolution has accelerated. Creators have become full-scale businesses, managing branding, compliance, distribution and community under intensifying competition. Studios and platforms are refining production and business models in response to pressures ranging from regulatory mandates to shifting consumer preferences.

Jackie Backman ·
opinion

Retailer Tips for Building Customer Trust, Loyalty

Want to increase customer traffic and deepen engagement in 2026? Then it’s time to look beyond quick wins and start building true loyalty.

Staci Cruse ·
opinion

How Platforms Can Tap AI to Moderate Content at Scale

Every day, billions of posts, images and videos are uploaded to platforms like Facebook, Instagram, TikTok and X. As social media has grown, so has the amount of content that must be reviewed — including hate speech, misinformation, deepfakes, violent material and coordinated manipulation campaigns.

Christoph Hermes ·
Show More