opinion

MC Bans Certain Cross Sales

Ron Cadwell of CCBill posted up the long-anticipated news late last night.

"Effective Immediately MasterCard is going to enforce rule 5.10.1

"Pre-Checked Cross sells are now officially DEAD!!!!!!!!!!!
Fines will be 50k per week per account
30 days for banks to cancel all accounts or termination of their right to process

"This rule will not affect IPSP accounts since we are viewed as a single merchant in MasterCard's eyes.

"WOW!!!!!!!!!!! The day before Christmas this is really PRICELESS"

He can say that again. M/C, and soon Visa, have been alerted to a very serious problem which they will now attempt to correct. The new rule reads:

5.10.1 Sale or Exchange of Information
A Merchant must not sell, purchase, provide, exchange or in any manner disclose Card account number, Transaction, or personal information of or about a Cardholder to anyone other than its Acquirer, to the Corporation, or in response to a valid government demand. This prohibition applies to Card imprints, TIDs, carbon copies, mailing lists, tapes, database files, and all other media created or obtained as a result of a Transaction.

In the middle of the aforementioned thread, Cadwell responds to a poster who theorizes that it was pressure from the DoJ that prompted this crackdown with a resounding "Bingo!" He obviously knows much more than he explained in his opening post, but then again he always does.

As mentioned, this move has been brewing for awhile and many people knew it was coming. What's interesting is it's timing, almost simultaneous with the release of the revised 2257 regulations. Even a non-conspiracy theorist might discern a coordinated action, but who knows. The rule changes were announced in October; that they are effective immediately means that a 60-day rule was probably in effect, and that banks and processors have been working overtime to get themselves and their clients into compliance, or get rid of them.

I know of one owner of a large program who was recently rejected (and chided) by one of the prominent IPSPs because he was engaging in practices explicitly banned by the new rule. He was angry about it, too; felt it was unfair and that he should be able to manage his own billing affairs as he saw fit if it made his operation run more efficiently, and that others corrupt practices should not prevent him from doing just that. MasterCard/Visa do not agree.

There is a lot to digest here, but it is clear to everyone that this is a long-overdue move to correct some very, very bad billing practices that have proliferated over the past few years. In continuing to allow the practice of non pre- or pre-checked cross sales by ISPSs, which the card companies have always regulated with a heavy hand, we are seeing what we have seen before, a strong move to consolidate authority in the billing companies considered the most responsible and responsive with respect to ever-creative corrupt practices.

In post #25, Cadwell even comments, "Notices and fines have already gone out to the banks and they are in the millions." One presumes the fines are in the millions, not the banks! ;-)

Looks like Spring cleaning has arrived during Winter this year. Merry Christmas!

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

WIA: Corrinne Musick Fosters Harmonious Retail Relations at Sportsheets

Wherever there’s a retailer needing guidance, a trade show booth crowded with buyers or a curious YouTube viewer looking for sex education, there you’ll find Sportsheets’ traveling pleasure product expert, Corrine Musick.

Colleen Godin ·
opinion

A Creator's Guide to Post-Event Networking

In the adult industry, talent, creativity and individuality are vital, but true longevity often comes from the connections you make — and how well you nurture them. Meeting people at expos and conferences, or on online forums, is only the first step. What strengthens a career and reputation is how you maintain those relationships over time. Networking isn’t about collecting contacts; it’s about cultivating trust, offering value and building mutual support in an industry that thrives on collaboration and authenticity.

Mikayela Miller ·
opinion

Tips for Testing Content to Maximize Conversions

Everyone’s looking for what’s next, hot and new. That’s understandable. Who doesn’t want to be on the cutting edge, riding the next wave? But before you rush to reinvent yourself, remember this: The most successful creators aren’t the ones chasing trends. They’re the ones who take the time to figure out what actually works before committing to big changes.

Megan Stokes ·
profile

Eversense Founder Matty Hennessy Discusses Engineering Products for Trans Bodies

For transgender folks shopping for pleasure products, it can be a daunting challenge to find items that accommodate their changing bodies, address their specific needs and support gender affirmation during intimacy.

Celine Shore ·
opinion

How Adult Businesses Can Navigate Global Compliance Demands

The internet has made the world feel small. Case in point: Adult websites based in the U.S. are now getting letters from regulators demanding compliance with foreign laws, even if they don’t operate in those countries. Meanwhile, some U.S. website operators dealing with the patchwork of state-level age verification laws have considered incorporating offshore in the hopes of avoiding these new obligations — but even operators with no physical presence in the U.S. have been sued or threatened with claims for not following state AV laws.

Larry Walters ·
opinion

Top Tips for Bulletproof Creator Management Contracts

The creator management business is booming. Every week, it seems, a new agency emerges, promising to turn creators into stars, automate their fan interactions or triple their revenue through “secret” social strategies. The reality? Many of these agencies are operating with contracts that wouldn’t survive a single serious dispute — if they even have contracts at all.

Corey D. Silverstein ·
profile

LSMT's Allison Brazier on Creating a More Connected Shopping Experience

Managing adult retail stores in Florida and Texas has never been for the faint of heart, but lately it’s become a veritable high-wire act. Between new legislation and shifting local attitudes, it seems like every day brings a new obstacle.

Quinton Bellamie ·
opinion

Building Sustainable Revenue Without Opt-Out Cross-Sales

Over the past year, we’ve seen growing pushback from acquirers on merchants using opt-out cross-sales — also known as negative option offers. This has been especially noticeable in the U.S. In fact, one of our acquirers now declines new merchants during onboarding if an opt-out flow is detected. Existing merchants submitting new URLs with opt-out cross-sales are being asked to remove them.

Cathy Beardsley ·
trends

How to Handle Payment Disputes Without Sacrificing Trust

You can run the best-managed and most compliant website out there, but that still doesn’t completely shield you from the risks tied to payment disputes. Buyer’s remorse, an unclear billing description or even a simple misunderstanding can lead a customer to dispute a transaction. Accumulate enough disputes, and both your reputation and revenue could be at risk.

Jonathan Corona ·
opinion

Tips for Supporting Male Shoppers Managing Stress and Performance Issues

When focusing on men’s sexual health, one crucial topic to discuss is how stress can impact men’s sexual well-being, and what can be done about it.

Staci Cruse ·
Show More