opinion

Same Traffic = More Joins

Joe D
One thing I've always found interesting about the machinations of the online adult industry is all the driven individuals seeking more and more traffic...I guess as long as traffic was plentiful this made sense in terms of limited outlay of time and expense for the swiftest, best ROI. This is less and less the case however, and I've been watching to see who leads the way in terms of maximizing existing traffic. You already have a cost per acquisition assigned to every potential user who arrives on your pages - a percentage of your fixed costs, advertising and traffic expenditures, marketing and show expenses...all this outlay must be divided by the total number of visitors - this is for every surfer arriving on your pages...you have another entire calculation to make to determine your cost per join!

This brings me to believe that one of the best advantages to adding the Webbilling.com EU billing capability to your processing cascade is that it can be used in conjunction with every other join option you have - Webbilling really doesn't replace anything, but provides a measure of additional coverage to ensure that users arriving on your pages find one more possible method by which they can join your site or make a purchase...and for the major EU markets adding this additional coverage option can be significant indeed.

Doesn't it just make sense to get every single join out of your present traffic before going out to purchase more traffic? Only you know your European traffic figures, but have you checked to see how many German surfers arrive on your pages and how many leave without joining? Now, there can be a number of reasons for Germans leaving your site without joining and we have to do some analysis to really determine differential outcomes, but the fact remains that well over 70% of Germans will not use a credit card online to purchase entertainment even if they have one...

That brings me to some acknowledgment of the Webbilling.com efforts to maximize merchant revenues through utilization of the Webbilling platform. Webbilling.com has been nominated for the 2009 XBIZ Awards for Alternative Billing Company of the Year. This is the second annual Xbiz nomination, and Webbilling also got the nod from the 9th Annual Cybersocket Web Awards for Best Billing Company.

“Acknowledgement by these awards nominations signifies the Webbilling commitment to ongoing service after the merchant implementation and our ability to adapt to individual Merchant requirements,” Webbilling Senior Partner Michael Reul commented. “We look forward to the Xbiz Forum every February where both Awards ceremonies are showcased.”

Among the leaders in the direct debit processing industry, Webbilling.com is an experienced European Online Payment Services provider focused on real Direct Debit payments for these prosperous European markets: Germany, United Kingdom, Spain, Austria, and the Netherlands. Other than cash, Direct Debit is the most widely used form of payment for most European countries, with most EU citizens paying their bills via this method and fully comfortable with the online procedure. Strengthening the Direct Debit platform, Webbilling provides efficient Anti-fraud Measures, sophisticated Risk Management tools, and unique chargeback Collection Services, all designed to help merchants maximize European revenues.

Webbilling.com also provides Advanced Direct Pay user-initiated payment services, enabling merchants to cover guaranteed chargeback-free transactions in a total of 43 European Countries.

With less than a 23% overall European credit card penetration, merchants must utilize the preferred billing solution, Direct Debit, to capitalize on this growing market. Webbilling provides Payment solutions that enable merchants to bill on a recurring basis at their price point.

Utilize the Webbilling.com platform to access the entire lucrative European market.

For more information, contact Webbilling JoeD at: marketing@webbilling.com

The 7th annual XBIZ Awards ceremony will be on February 12th at Boulevard 3 in Hollywood. For more information, visit XBIZAwards.com. The Cybersocket Web Awards ceremony will take place on February 9th, 2009 in Hollywood, California, in conjunction with the 2009 XBiz Conference.

For more information, contact Webbilling JoeD at: marketing@webbilling.com

Vote for your Industry Choices:
EU Direct Debit


Further Reading on Related Topics

AWE Implements EU Direct Debit Billing

Do You Really Bill the United Kingdom?

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